Chris Koch
JANUARY 22, 2010
This is the number of articles or blog posts that mention the product or service measured against the trend in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. Especially on blogs.
Chris Koch
JUNE 26, 2009
I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). SharpReader is more a reference database for the blogs that I like rather than a day-to-day tool. Pick blogs to follow. Junta42 Blog.
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Chris Koch
MAY 13, 2011
If you miss my tweets, you can catch a summary in my monthly newsletter here.” Here are links to my book, my blog, my company.” Okay, so you want to automate the fact that you can’t be bothered learning anything about the people who follow you? “If So good you need to send them twice. Looking forward to chatting.
Chris Koch
DECEMBER 28, 2010
Unless you are selling products, and inexpensive ones at that, it is impossible to track a tweet or a blog post directly to a sale. All year, marketers have been telling me that they are having a harder and harder time getting noticed in traditional channels like white papers, email newsletters, and events. Social media has ROI.
Chris Koch
NOVEMBER 20, 2009
For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. However, age trumps rank in terms of social media usage. And the recession is speeding up the shift to online.
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