Anything Goes Marketing

SEPTEMBER 20, 2006

You know the ins and outs of blogging and you think that you can help businesses setup their own blogs - think again. If you're looking for a good resource on how to align your expertise with your potential clients, sign up for the weekly newsletter on Rain Today. Tags: business blog. It seems easy, right?

Consulting 100

Consulting Blogger Tagging Advertising Mediums 100

Anything Goes Marketing

SEPTEMBER 6, 2006

You may be saying to yourself, what should I blog about today? This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." You would be surprised (perhaps shocked) at all of the great content that you already have on your blog that you can reuse. Look beyond your blog.

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

SEPTEMBER 30, 2006

When you're designing a website, blog or email template do you ever think about how your users will actually see it? When I wrote a post on How to convert blog traffic into loyal readers I mentioned that it's important to make it easy for your readers to subscribe to your blog.

Youtube 100

Youtube Case Study Case Studies Click Rate 100

Anything Goes Marketing

AUGUST 26, 2006

If you're sending out a email newsletter, break out a list between those who have subscribed to your newsletter vs. those that are part of a list that you may have purchased. You can even dig down deeper to break out the list between those that have signed up say in the last 2 months vs. the rest of the newsletter subscription group.

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). I don't hold anything against the blog readers out there who unsubscribed from my feed en mass after that post (OK, well a few of you I do). For those that are thinking "email is email - how can it change?",

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

AUGUST 26, 2006

You can apply this to your blog as well as Problogger recently demonstrated the successfulness of lists. In addition, one of the other reasons that Career Builder's newsletter became much more successful is becuase they moved away from using it as a sales tool and more of an informational piece.

Newsletter 100

Newsletter Click Rate Case Study Case Studies 100

Anything Goes Marketing

DECEMBER 21, 2008

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. Consider adding a link in the email footer to items such as your event invitations or email newsletters. You can find many other blog posts out there on that subject.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

JULY 4, 2010

Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. Therefore, while it may be okay to ask for the complete address of a registrant when they sign up to receive your newsletter, you need to ask yourself: Do I really need to collect this information now? Hi everyone.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

DECEMBER 15, 2008

This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. Promoting Events in Your Newsletters Another issue that you may deal with is the mix of newsletters, promo offers and event invite emails that you need to send.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

NOVEMBER 25, 2007

I read a great blog post by Adan Covati called: Quick And Easy Surveys. I would start off with your newsletters. Tags: email marketing newsletters. It's a known fact that forms in emails will not render properly in Outlook 2007 and Hotmail but you may find an increase in conversions for forms directly in the email.

Customer Surveys 100

Customer Surveys Ads Newsletter Tagging 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

JANUARY 27, 2008

I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. Here are a few items I liked: Send a text follow up email to those that didn't open or click on your initial newsletter/event (my tip: automate this process if possible using email automation tools).

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

MARCH 13, 2007

According to Veronica Brown over at the Content Factor , I co-invented the word "blogletter" which is a combination of a blog and an enewsletter. This is based on my blog post called: Where Do Your Email Newsletters Go? Becuase I did publish my blog post first on this subject, I'm taking full credit for this - yeah baby!

Tagging 100

Tagging Newsletter Online Marketing Email Marketing 100

Anything Goes Marketing

JUNE 22, 2008

Therefore, if you have one of those newsletter sign up boxes on every page of your site (like the one I have in the top right hand corner) that says "Enter your email to get our newsletter", you may need to rethink this area as you're not providing a compelling reason for the visitor to sign up for your newsletter.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

DECEMBER 12, 2006

You may like to monitor your site traffic to see which keywords and referrers are bringing traffic to your blog or who is on your blog right now (hey - I see that you're reading this and I thank you from the bottom of my keyboard). It's also cool to see which countries are reading your blog.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

DECEMBER 13, 2007

I came across a few interesting tips for your confirmation pages: Using Audio and Chat on Your Confirmation Pages In what seems like ages ago, I wrote a post about blogging while being stuck at airport. Check out how this is done on Delivery Monitor after you sign up for their newsletter. It's brilliant as it sets expectations (i.e.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

OCTOBER 3, 2006

It basically explains that when people are at the beginning of the sales cycle, they're just looking for information so provide people a way to sign up for your newsletter or a link to a whitepaper. Here's a great article by Chris Marriott over at iMedia Connection called: 3 Steps to Email Marketing with Search. What is Your Strategy?

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

FEBRUARY 25, 2007

If you read Anne Holland's weekly email newsletter, you will typically hear her preaching to e-marketers to TEST, TEST, TEST. Matt Beslkin over at the Ominiture blog points out a few of these in his recent post: The Dark Side of A/B Testing: Don't Make These Two Mistakes! at least a few hundred times.

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

APRIL 21, 2010

I’ve finally found a company that does a fantastic job at servicing its customers across many channels and you know I have to blog about it. Wind also conducts surveys and has their CEO regularly contributing to the corporate blog. In addition, Wind could consider sending an additional monthly e-newsletter.

Service 100

Service Best Practices Communities Twitter 100

Anything Goes Marketing

MARCH 24, 2009

Heather Foeh over at the Marketing Insights blog has delved further into some tactics that marketers can employ which I would recommend having a look at. This can be in the form of a newsletter, webcast, blog or podcast. Marketing needs to involve sales as much as possible in their marketing efforts.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

APRIL 7, 2010

Review your website and other sources such as blogs and previous campaigns and look at ways that content can be repurposed (I talk more about this here: The Recession is Here - Time to Become an Eco-Marketer ). Here are a few campaign ideas to consider when thinking about providing relevant and engaging content via email: Email newsletters.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

JULY 23, 2006

Here are some simple ways to use or re-use your demos: Include the link to the demo in all employee signatures, on all confirmation pages, on your newsletter, on your company blog (if applicable), on all printed and online material (even business cards), and on all landing pages - everywhere!

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

MARCH 7, 2007

By lead nurturing , I mean such practices as sending regular newsletters that demonstrate the expertise of the company in a particular industry inviting a prospect to a webinar and/or live event that provides tips to the target market and portrays you as a leader in your space. This is crucial.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

NOVEMBER 27, 2006

RSS Feeds Feed Advisor : If you're looking for web feeds to add to your website, newsletter blog or just for your personal research, consider checking this site out. Thanks again to Larry Chase and I encourage everyone to sign up for his newsletter. It will tell you how many people have subscribed to the RSS feed.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? I've created a " Feed Icon Library " that bloggers can go to and access cool blog feed icons for their own blogs. PS - as a blogger, you can also think of ways to bring people back to your blog.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

AUGUST 7, 2007

Let's get even simpler: I just signed up to receive your newsletter. Tags: email marketing Comedy Blogging lead conversion e-marketing youtube. Treat them like they are private members to your exclusive club and offer additional incentives such as a free upgrade - go beyond their expectations and they will remain loyal to you.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

APRIL 30, 2006

Anne provides examples of companies such as E-LOAN and Intercontinental Hotels not including offers in their newsletters. There are also some additional concepts of email cenmtralization and email globalization that are very interesting.

Email Marketing 100

Email Marketing Opt-out Paid Search Agency Copywriting 100

Anything Goes Marketing

APRIL 20, 2006

, take a deep breath, grab a coffee (I prefer a large double double from Tim Horton's ) and think about how you would want to receive an email if you had just signed up for a newsletter on a website. Hey, if you're reading this blog right now, at least you've discovered bloggins so I'm sure you can handle dynamic content.

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

MARCH 18, 2007

Check out the Top 7 Landing Page Strategies on the Google Analytics blog. Therefore a phone number may not be needed if someone is registering to receive your newsletter. Here are some quick tips from the experts - Google that is - on how to improve your landing pages. I found #4 interesting: "Using qualifying copy".

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

JUNE 29, 2009

There are two parts to this and I could spend a whole blog post just on this topic. This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. Personalized email/direct mail content.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

OCTOBER 8, 2006

Revivio also concluded that they're work in establishing their brand through online and offline ads (eg: Forbes.com), paid search and newsletters aided the success of this campaign. PPS - While were at it Revivio (assuming that you happen on my wee little blog), why not add a blog to your marketing mix?

Case Study 100

Case Study Case Studies B2B Marketing BtoB 100

Anything Goes Marketing

MAY 28, 2006

I've also started to catch up on some of my millions of email newsletters and blog feeds that I get. For example, if you have a newsletter subscription that people are ignoring, perhaps this needs to be moved to a more prominent position. Note the things that work and that don't. What do people really want to see?:

Tips 100

Tips SMB Consulting Newsletter 100

Anything Goes Marketing

OCTOBER 29, 2006

Someone signs up to receive your blog feed or email updates from you - what do you do? Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. Therefore you not only have the option to sign up for their RSS blog feed but you can get an email update as well. Thanks for subscribing!

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Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ". In this post, I want to concentrate on the use case in which a user either signs up for a newsletter or to access resources from your website.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100