Anything Goes Marketing

JUNE 29, 2009

There are two parts to this and I could spend a whole blog post just on this topic. This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. Personalized email/direct mail content.

Tactics 100

Tactics Automation Personalization Planning 100

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. David Brazeal´s last blog. This white paper aims to change that perception of them.

Curation 60

Curation RSS Content Marketing Web 2.0 60

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Blog posts — Email links to recent posts you wrote or were written by others that will be relevant to your readers.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. Think website copywriting, brochures and one-sheets, help centers, email newsletters, the occasional blog post and press release. That traditional model is collapsing before our very eyes.

Advertising Agencies 185

Advertising Agencies Paid Search Agency Top of Funnel Work Management 185

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form.

Paid Content 212

Paid Content CMS Development Design Optimization 212

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. That ought to get you started! That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. You write more blog posts and social content to promote the original content and hope for small, incremental progress. Here are a few: Roundup blog post. We built the microsite.

Microsite 106

Microsite Content Advertising Agencies Lead Ranking 106

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Blog posts. Newsletters. Microsites. Microsites. According to Google, there have been 77,400 blog posts, articles and guides written that contain “SEO basics” in the title tag. Case studies. Presentations. Webinars / webcasts.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). How to Convert Readers into Clients on Your Blog , May 26, 2010. Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Vidyard

DECEMBER 9, 2014

They used video in two ways in the NextGeneration nurture campaign: “We used video most heavily as an asset in our monthly newsletters via LookBook, and more sparingly as a CTA in our nurture emails. From this, then can gauge whether the videos are effective on their own or within the LookBooks.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Take this quiz” is a much more compelling CTA than “Download this paper.”. . .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

KEO Marketing

OCTOBER 17, 2017

Based on a Content Marketing Institute research study , marketers used the following B2B tactics most often: Social Media Content other than blogs (93%). E-newsletters (80%). Blogs (67%). Microsites (44%). Email Newsletters (28%). Blog Posts (24%). Website Articles (78%). Illustrations and Photos (75%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Sharpspring

JANUARY 10, 2019

You can’t just write blog posts. filling out a lead form or signing up for a newsletter) is the real challenge. Content Tools — Provides interactive content solutions like quizzes, contests, interactive maps, microsites and more to help businesses generate leads and engage customers. Getting them to actually take action (e.g.

Webinar Metrics 51

Webinar Metrics Lead Scoring Lead Ranking Marketing Automation Services 51

ClearVoice

NOVEMBER 27, 2019

They can be as simple as navigable guides or blogs (such as the ClearVoice Blog ) or as sophisticated as aggregates of multiple content types, links and feeds. In the ClearVoice blog, we employ several ladders that are top posts, including our comprehensive calendar of top marketing conferences that we update after each conference.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Content Marketing Institute

OCTOBER 8, 2018

On YouTube, the viewers can’t immediately buy a product, sign up for a newsletter, or receive coded pixels for retargeting. In addition to the case study video, you create native social content, an infographic, a white paper, and a microsite to tell the story as extensively as you like. What do you do? The answer is a campaign.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Convince & Convert

JUNE 12, 2013

A more static website or series of microsites. Finally, if you’re working on content for your website or blog, you can cut up the infographic into its component pieces, and write a blog post that elaborates on each statistics and explains it in greater detail. The White Paper is in his briefcase.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

Webbiquity

SEPTEMBER 19, 2012

Using a software service such as MailChimp allows you to add a simple sign up form to your Facebook business page and also get some great tools for creating the newsletter.” 25 Timeline Ready Apps for Enhancing Your Facebook Page by Social @ Blogging Tracker. Facebook Apps and Tools.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Content marketing isn’t just a business blog. Content goes far beyond blog posts. Blog posts on tech news.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

ClearVoice

JULY 12, 2022

This includes—but isn’t limited to—blogs, videos, social media posts, etc. On the other hand, B2C marketers find more value in developing newsletters, videos, infographics, and blog posts. Example: The company hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience. Aubrey Beck.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Contently

MARCH 22, 2017

A day after Sam hired me to run this blog, we were going over the content strategy one-sheeter he’d asked me to put together. In the early days of The Content Strategist, I was supplementing our meatier stories with a fair amount of AdFreak -style blog posts that only took me an hour or so to produce. It’s the O.G.

Newsletter 147

Newsletter Content Microsite Rules 147

Convince & Convert

DECEMBER 30, 2015

Lists are one of the most effective types of content, especially when applied to blog posts. Some of the most popular content on the Convince & Convert blog is in the form of lists posts. Nearly every post on the CoSchedule content marketing blog includes how-to content. It’s specific and to the point. Interviews.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Lists are one of the most effective types of content, especially when applied to blog posts. Some of the most popular content on the Convince & Convert blog is in the form of lists posts. Nearly every post on the CoSchedule content marketing blog includes how-to content. It’s specific and to the point. Interviews.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168