Buffer

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Increase search engine optimization (SEO) for your website – Getting your webpage closer to the first of a search engine result attracts more visitors, and possibly more business.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Webbiquity

APRIL 18, 2023

Improve Your Site SEO Image credit: NisonCo PR and SEO on Unsplash Search engine optimization (SEO) is one of the most basic and widely used online marketing tactics, and yet is commonly underutilized or just plain done wrong. Videos are great for search, immersive, and help you reach new users and leave a long-lasting impression.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Marketing Insider Group

JULY 14, 2021

Others produce videos for search engines, private companies, or TikTok. Content may be digital, such as a blog post, photograph, or video, but that doesn’t mean it can’t be treated as if it’s tangible. Pick a medium to master. It’s much easier for a content producer to drill down in at least one medium as an anchor.

Work Management 361

Work Management Tips Copyright Marketing Management 361

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It’s less about the medium and more about the content. Further, strategic content supports sales and business-development. How to Measure the Success of Thought Leadership Content

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. On the blogging front, companies who produce blogs see an average of 67% more leads than companies who don’t. Blogging is a mainstay strategy. Benefits of Blogging. That’s where blogging comes in. .

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Marketing Insider Group

MAY 16, 2023

AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. We are currently in the process of proving (shhh, it’s a secret test) that AI can’t even write blog quality posts that rank for search, let alone create an existential crisis and come after our jobs.

SEO 251

SEO Lead Ranking Content Thought Leadership 251

Marketing Insider Group

JANUARY 17, 2023

Internal linking is crucial to optimizing your webpage for search engines and can dramatically improve your content’s performance. Since 68% of online experiences begin with a search engine, optimizing blog content with internal links is key to generating organic traffic . Content hierarchy. Authority . Image Source: Terakeet.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Convince & Convert

AUGUST 28, 2015

As the most pervasive and arguably most important form of mass communication in the world, blogging is continually at the top of the content marketing conversation. However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now.

Studies 166

Studies Impressions Long Tail Marketing Thought Leadership 166

The Lead Agency

AUGUST 8, 2019

Blogs are becoming an increasingly common component of many B2B content marketing strategies. Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs? Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

SmartBug Media

SEPTEMBER 27, 2019

Blogging began as digital journaling in the late 1990s, with everyone and their mother wrote about everything from traveling on a budget to five-ingredient recipes to DIY home decorating. As a marketing professional, you may be asking yourself which is better: blogging or podcasting? Blogging vs. Podcasting: The Benefits and Downfalls.

Buyer Personas 72

Buyer Personas Marketing & Strategy Advertising Mediums Hubspot 72

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. We created this piece to give owners of small and medium-sized local businesses advice on how to use content as a promotional tool. Here’s some of our favorite blog posts from other marketers this past year.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. On the blogging front, companies who produce blogs see an average of 67% more leads than companies who don’t. Blogging is a mainstay strategy. Benefits of Blogging. That’s where blogging comes in. .

Small Business Marketing 52

Small Business Marketing Paid Content Business Lead Scoring 52

BenchmarkONE

SEPTEMBER 17, 2019

Writing a blog post is easy. Writing a blog post that performs well in Google rankings, though? Your goal with all marketing blog posts is to get them in front of as many people as possible. Getting your marketing blog ranking on Google isn’t rocket science, but it does require some forethought and research.

Lead Scoring 77

Lead Scoring Lead Ranking Google Eye-Tracking 77

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. Marketers searched out, followed, and created spreadsheets filled with influencer names, contact information, and social media links. Influencer marketing has become a really big deal in a relatively short time.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. Blogging with B2B influencers Blogs are not the core atomic unit of content marketing that they once were, but they remain key for driving organic traffic to your company website.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s Blog Audience? The Vidyard blog exists to educate anyone who wants to use video for their business. Thank you for your interest.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

SmartBug Media

NOVEMBER 6, 2018

Is business blogging a part of your financial institution’s marketing strategy? If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The History of Blogging. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

ClickDimensions

OCTOBER 24, 2023

Small and medium-sized businesses (SMB’s) have all faced unique challenges when it comes to competing in the digital landscape. Limited resources and workforce often make it challenging to keep up with the demands of content creation, coding, and search engine optimization (SEO).

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

Navigate the Channel

JANUARY 8, 2024

Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must. For deeper insights on micro-moments, visit this Oracle blog. Video is also a versatile medium for conveying informational and educational content.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Guest blogging is nothing new. Start a loveable blog.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Contently

MARCH 14, 2023

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Moz

JULY 20, 2020

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Letting the internet tell you what to blog about leads to mediocrity. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance.

Keywords 68

Keywords Domain Lead Scoring Lead Ranking 68

Moz

JULY 20, 2020

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Letting the internet tell you what to blog about leads to mediocrity. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance.

Keywords 68

Keywords Domain Lead Scoring Lead Ranking 68

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. In fact, Influencer Marketing Hub reports that 60% of listeners search for a product after it’s been mentioned on a podcast. The rumble of traffic. The buzz of a bee. The whoosh of your coat in the wind. Learn more about content strategy every week.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Content Standard

MARCH 9, 2022

For the search engine’s 23-plus years of existence, written content has been its bread and butter, historically making up the majority of initial query results one sees. MUM technology will eventually enable Google to become more of an “answer engine” than a traditional “search engine.”

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Biznology

APRIL 28, 2017

Is it blogging? Yes, my client tried to blog. No, I didn’t say, “hire a freelancer to blog for you,” or “blog less frequently.”. What I did say was, “stop blogging.” Because there was a content marketing medium my client did enjoy– podcasting. And in this case, it wasn’t blogging. Sound familiar?).

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

ClickDimensions

NOVEMBER 28, 2023

In the dynamic world of small to medium-sized businesses (SMBs), seamless coordination between sales and marketing is essential for sustainable growth. Teams must invest unnecessary time and effort in searching for information or acting on the wrong data set. Unfortunately, many SMBs face a common challenge: siloed data and processes.

SMB 98

SMB Work Management Marketing Management Customer Satisfaction 98

Only B2B

OCTOBER 18, 2023

This blog explores the art and science of Syndicating Video Content, delving into strategies that not only maximize engagement but also drive meaningful interactions in the digital era. Moreover, 95% of consumers retain information through video content, making it a highly effective medium for conveying messages and driving engagement.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

DAGMAR Marketing

JANUARY 5, 2022

This could be your homepage or a blog post, or any other URL you want to get information on. Campaign Medium:* Another required component for identifying the medium your URL was used upon such as: email, CPC, or some other method of sharing. This is the ‘medium’ where your traffic came from.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

ClearVoice

SEPTEMBER 22, 2023

Optimize your content for voice search Modern users rely on smart assistants and use voice to search topics, products, and solutions online. Address this need by optimizing your content for voice search , such as including long-tail tech and software keywords in your content.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Brandwatch Marketing

NOVEMBER 8, 2023

You just enter the name you want to track and you instantly get real-time updates, meaning the most active top influencers, most retweeted photos and links, and most importantly, the top 10 keywords related to your search. 6) Boardreader Sometimes we forget that social media doesn’t just include the big players.

Social Media 98

Social Media Tools Media Lead Scoring 98

Bannersnack

APRIL 20, 2023

With over 2 billion monthly logged-in users in more than 100 countries, across 80 languages, it means that audience-wise, YouTube is the perfect online advertising medium for advertisers to reach potential customers.

Youtube 52

Youtube Advertisements Advertising Effectiveness 52

Valasys

NOVEMBER 15, 2019

The vital question rests: How to Craft a Better Blog Title using research & Psychology? Let’s examine the facts, figures & trends & unveil: How to Craft a Better Blog Title using research & Psychology? Delineate the Do’s & Don’t : Wondering: How to Craft a Better Blog Title using research & Psychology?

Research 51

Research Lead Scoring Lead Ranking CTR 51