Contently

JANUARY 12, 2017

Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. Williams titled his announcement post, “ Renewing Medium’s Focus ,” but that focus still remains extremely unclear. So what happens now?

Advertising Mediums 60

Advertising Mediums Paid Search Agency Buy Companies 60

Digilant

DECEMBER 8, 2020

When it comes to finding the right marketing campaign attribution for your medium-sized business, it is important to trust in a digital marketing agency that understands what strategy will provide the best results. The post Marketing Campaign Attribution Strategies for Medium-Sized Businesses appeared first on Digilant.

Advertising Mediums 52

Advertising Mediums Marketing Strategy Marketing & Strategy Campaigns 52

Search Engine Journal

JANUARY 28, 2021

There are benefits and drawbacks from publishing content on either Medium or exclusively on a company blog. The post Should You Publish Content on a Company Blog or Medium.com? This is how to choose. via @martinibuster appeared first on Search Engine Journal.

Paid Search Agency 114

Paid Search Agency Companies Advertising Mediums Content 114

Biznology

APRIL 28, 2017

Is it blogging? Yes, my client tried to blog. No, I didn’t say, “hire a freelancer to blog for you,” or “blog less frequently.”. What I did say was, “stop blogging.” Because there was a content marketing medium my client did enjoy– podcasting. And in this case, it wasn’t blogging. Sound familiar?).

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. We've all been there. Quuu Promote.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Buffer

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. In today’s post, we teach you everything there is to know about influencer marketing for small and medium-sized businesses. 5. How to Drive More Traffic to Your B2B Blog. It’s evident that blogging is an effective tactic for B2B organizations.

B2B 157

B2B High Quality Lead Blogger Sales Qualified Leads 157

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. Image Source: Inc.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. Today’s blog post gives you the five key steps to develop a data-driven sales strategy. Today’s consumers increasingly prefer and react more strongly to video over any other medium.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. On the blogging front, companies who produce blogs see an average of 67% more leads than companies who don’t. Blogging is a mainstay strategy. Benefits of Blogging. That’s where blogging comes in. .

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Work Management 101

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Competing blogs.

Tips 84

Tips CMS Development Blogger AIO 84

Webbiquity

APRIL 4, 2023

They subconsciously associate sites with different emotional “jobs” when they use (or don’t use) a particular medium. The subconscious reason someone engages with a given digital medium matters, and that reason isn’t the same across platforms. Let’s examine the top social platforms users associate with each drive.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

Madison Logic

JULY 6, 2023

Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs). This surge indicates a probable increase in purchases and implementations later this year.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Ahrefs

NOVEMBER 30, 2023

85.19% of all blog traffic comes from organic search. Medium) People rarely read online — a pattern that hasn’t changed since 1997. Animalz) On average, engagement starts to drop after 7 minutes of reading. They’re far more likely to scan … Read more ›

Statistics 121

Statistics Content Marketing Advertising Mediums Content 121

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? In the heavily saturated world of food and cooking blogs, most content creators adopt a gentle, sophisticated brand voice with descriptive language and long, detail-heavy sentences. In a pretentious, gentle world of food blogs, @thugkitchen’s voice stands out.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Tools and techniques for turning blog content into an eBook. If you’ve ever written a popular blog post that engaged readers , you have material. The advantages of building ebooks from blog content. Speed to market.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

Convince & Convert

AUGUST 28, 2015

As the most pervasive and arguably most important form of mass communication in the world, blogging is continually at the top of the content marketing conversation. However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now.

Studies 166

Studies Impressions Long Tail Marketing Thought Leadership 166

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Marketing Insider Group

JULY 14, 2021

Content may be digital, such as a blog post, photograph, or video, but that doesn’t mean it can’t be treated as if it’s tangible. Pick a medium to master. It’s much easier for a content producer to drill down in at least one medium as an anchor. Best Practices for Content Creators. Treat content like a commodity.

Work Management 361

Work Management Tips Copyright Marketing Management 361

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It’s less about the medium and more about the content. How to Measure the Success of Thought Leadership Content .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. On the blogging front, companies who produce blogs see an average of 67% more leads than companies who don’t. Blogging is a mainstay strategy. Benefits of Blogging. That’s where blogging comes in. .

Small Business Marketing 52

Small Business Marketing Paid Content Business Lead Scoring 52

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. The Benefits of Guest Blogging.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Martech

APRIL 10, 2024

Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder.

CRM 87

CRM Work Management Marketing Management Marketing Automation Services 87

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s Blog Audience? The Vidyard blog exists to educate anyone who wants to use video for their business. Thank you for your interest.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

The Lead Agency

AUGUST 8, 2019

Blogs are becoming an increasingly common component of many B2B content marketing strategies. Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs? Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Webbiquity

SEPTEMBER 24, 2019

Best for Publishing Content to a Wide Audience: Medium. There’s a good chance that you’ve read articles on Medium that you may not have otherwise come across. That’s because Medium offers publishers the ability to reach new audiences in a way many other CMS options simply don’t. Advantages. Best for Sleek Templates: Squarespace.

CMS Development 186

CMS Development Advertising Mediums Work Management eCommerce 186

Adobe Experience Cloud Blog

JULY 29, 2015

Therefore, this is a fantastic opportunity for marketers, provided that they treat this relatively new medium with respect. Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers! What do I mean here?

Blast Campaigns 48

Blast Campaigns Advertising Mediums Mobile Marketing Mobile Advertising 48

Content Standard

APRIL 28, 2017

. “So…it’s a corporate blog?” “It’s not just a blog ! What kind of blog has a managing editor? Look at the website— does this look like a blog to you? ” “But how is that not a blog? ” “But how is that not a blog?” The corporate blog?

Blogger 75

Blogger Advertising Mediums Domain Custom Publishing 75

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Marketing Insider Group

APRIL 8, 2024

DALL-E Image Source: Medium Focus: DALL-E is an AI system designed to create images from text, showcasing its skills in visual creativity. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more! Ready to make your content the best it can be?

Work Management 268

Work Management Lead Ranking Marketing Management Training 268

SmartBug Media

SEPTEMBER 27, 2019

Blogging began as digital journaling in the late 1990s, with everyone and their mother wrote about everything from traveling on a budget to five-ingredient recipes to DIY home decorating. As a marketing professional, you may be asking yourself which is better: blogging or podcasting? Blogging vs. Podcasting: The Benefits and Downfalls.

Buyer Personas 72

Buyer Personas Marketing & Strategy Advertising Mediums Hubspot 72

Vidyard

OCTOBER 22, 2013

As Paull tells us, their organization has learned that the key to a good fundraising campaign is to get people inspired and there’s no better medium for this than video. The team at charity: water are using video to drive an important cause, and they’re using the medium perfectly to construct a powerful message.

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. And of course, narrative has been a medium of communication for as long as the human mind could comprehend a story. Once a week?

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. Image credit: charlesdeluvio on Unsplash Embedding your videos on your website or blog can also positively impact SEO.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306