Tony Zambito

DECEMBER 12, 2020

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Remote work, virtual selling, digital meetings, video meetings, and many more have worked their way into social media conversations. Some, maybe forever.

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Tony Zambito

MAY 13, 2011

  All those who have clamored about social media and social technology dominance, hold on to your seats.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

APRIL 19, 2010

  The financial crisis and the meteoric rise of social media marketing have suddenly changed the game for both sides.     The financial crisis and the meteoric rise of social media marketing have suddenly changed the game for both sides.   Image by scottpowerz via Flickr. There is hope though. 

Buyer Personas 100

Buyer Personas Marketing & Strategy Thought Leadership Social Media 100

Tony Zambito

MAY 2, 2010

I was in a mall recently and couldn’t help notice the banners boldly announcing to follow the mall on Facebook and Twitter.    Although I am missing the opportunity to interact directly with people, social communities and blogging has made it possible to “attend” these conferences virtually. 

Buyer Personas 100

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Tony Zambito

MARCH 23, 2011

  I think using the word social networking is actually too limiting and refers to just a few digital platforms such as LinkedIn and Twitter.  .  And what is becoming more evident is that buyers care more about the buying experience than ever before.    It is getting more expansive than this.

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Peer-to-peer Network Marketing Buy Education 100

Tony Zambito

JULY 24, 2011

  We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions.  Always On : the Social Buyer is living and breathing the “always on” life via social media, social networks, and the Internet. 

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Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

JUNE 1, 2011

  Areas such as peer-to-peer social networking, community memberships, subscribing to blogs, and following on Twitter or Facebook are loaded with differentiating perceptions, attitudes, beliefs, aspirations, goals, and one’s own self-determination.    Social Buyer Persona Listening.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100