LeadSloth

JULY 16, 2009

Earlier this year Jame-Ane Ervin wrote a great post about the results of promoting her webinar via Social Media. Now that’s effective use of social media. A couple of weeks ago I met one of the founders of the site Social Media B2B : Jeff Cohen ( @dgtlpapercuts ). “Twitter is getting more popular every day.

Lead Generation 100

Lead Generation Social Media Sales Qualified Leads Generation 100

LeadSloth

JULY 10, 2009

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Brenda Gelston’ Marketing Momentum blog. Net-Results blog.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. How can Social Media be integrated with Marketing Automation? I started researching this, and I found five ways to add Social Media features to Marketing Automation: Share to Social.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 4, 2009

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. I first used it inside AdWords, in which they offered cross-media conversion tracking. The Google tracking is from before Twitter, so the URLs were long and ugly. Let me know your suggestions.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

FEBRUARY 17, 2010

I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. When talking about Social Media, most people immediately think of Twitter or Facebook.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JULY 12, 2010

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. If you compare it with stand-alone SEO & Social Media tools, you may say it’s expensive.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

MARCH 8, 2010

It’s the Twitter model (choose to follow), instead of the email marketing model (the sender pushes updates). Social Media monitoring? In most of my blog posts I try to give practical advice that you can use right away. But it’s always Marketing who decides which alerts will be sent (and when), not the sales person.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100