B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Future of news: Insider Dave Morgan touts new media. No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy. Can Robots Run the News? “To

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B2B Memes

SEPTEMBER 8, 2011

In a rare post today, Paul Conley stated the obvious : he doesn’t publish much on his blog anymore. Obvious or not, what made his statement today interesting was the way he said it: Not, “I don’t blog much anymore,” but “I’m not a blogger anymore.” Whether it’s a blog post, an essay, or—can one hope?—a

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B2B Memes

MARCH 26, 2010

magazine, Joel Spolsky blogged about his experience in the magazine world. Spolsky’s observation illustrates a key difference between traditional publishing and blogging. Blogging is about speaking. A blog, in other words, is conversational. From the old-media viewpoint, this just doesn’t seem right.

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B2B Memes

NOVEMBER 9, 2011

MUD day 9: For anyone involved in communications, coming to accept new media is only half the battle. The next, much harder fight, is in leaping into and mastering the ways of new media. Robinson is pointing out here something that isn’t often emphasized: It takes courage to adopt new-media tools. Be Arbitrary.

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B2B Memes

MARCH 26, 2012

I feel the same way about Rex Hammock’s blog post last week declaring my book, the New-Media Survival Guide , to be “awesome and a must read.” It underscores my reason for featuring him in the book: if you want to understand new media, his blog posts and tweets are required reading.

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B2B Memes

NOVEMBER 20, 2011

and social media, along with the impact of Google search, would have rendered our efforts irrelevant. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. Related posts: Social Media and the Clash of Brands. Three Ways to Turbocharge Your New-Media Career.

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B2B Memes

NOVEMBER 29, 2011

As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. But on Twitter and his blog he ranges far more widely than what we usually think of as marketing. Has that changed in the social media era?

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B2B Memes

MAY 9, 2012

Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. Want to Twitter Better? Diversify Your Pronouns.

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B2B Memes

JULY 22, 2013

For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. If you don’t consciously cultivate your brand, it won’t take root in the new media age. That means blogging, using social media, and—you may shudder to think of it—promoting your brand.

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B2B Memes

FEBRUARY 1, 2012

Last November, I challenged myself to write a blog post a day. This month, I’m setting my sights on Twitter. That ties me with the estimable Paul Conley , but leaves me well behind even the moderate output of new-media mavens Rex Hammock (7.0) And if I can trust the MediaPost claim that average Twitter users tweet 0.5

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B2B Memes

MARCH 1, 2012

In the beginning of February, I challenged myself to post at least 10 times a day on Twitter. As I explained in the blog entry announcing the challenge , I had a variety of reasons for undertaking it. Mainly, though, I wanted to make better use of my Twitter account. Twitter Challenge Update: 3 Things I’ve Learned So Far.

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B2B Memes

DECEMBER 3, 2011

After taking a day off from blogging yesterday—which seemed wrong, so very wrong—I felt the need to make a statement of some kind about my blogging plans. See if I can once again piss off Brian Clark with a mild, well-intentioned criticism of his excellent blog. Is a Blog Just a Container? Yup, just like me.

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B2B Memes

SEPTEMBER 19, 2011

Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history.

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B2B Memes

JULY 18, 2011

Mostly because my few but faithful readers may be curious as to why I redesigned the blog. Before yesterday, this blog used the Atahualpa WordPress theme. But after a few days of trying to imitate it with Atahualpa, I put aside my blog snobbery and chose Twenty Eleven. So, you might ask, why am I writing this?

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B2B Memes

FEBRUARY 3, 2011

From the print perspective, digital media and excessive workloads go hand in hand. Commenting on a Folio: magazine blog last week, an anonymous “Exhausted Editor” bemoaned an increasing digital workload : “I’ve got enough junk to write/post/cover. Now, though, digital media have set the bar much higher.

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B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers.

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B2B Memes

APRIL 12, 2011

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook.

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B2B Memes

SEPTEMBER 24, 2010

A while back, I spent a few idle hours trying to explore the archives of Jeff Jarvis’s BuzzMachine blog, in search of some legendary Dell Hell and early insights from the master. As Laporte put it, and Carr quoted sympathetically, “I should have been posting [on his blog] all along. But can even blogs reliably preserve the past?

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B2B Memes

AUGUST 9, 2012

I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared.

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B2B Memes

AUGUST 9, 2012

I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared.

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B2B Memes

SEPTEMBER 1, 2011

I didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one. Well, first, despite my digital savvy, I’m not a social media native. I can function reasonably well when not tweeting or blogging for several weeks.

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B2B Memes

OCTOBER 19, 2011

Last week journalism professor Matt Waite wrote a blog post worrying about the typical defeatist reaction of journalism students when faced with a coding challenge, whether in HTML, JavaScript, or other language: “I can’t do this,” they tell him. This is impossible. I’ll never get this.” You must become its master.

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B2B Memes

APRIL 13, 2011

To judge from a TABPI Twitter debate I took part in last month, one reason for some may be that they don’t understand it. You only need to review the online outrage over the swiping of a blog post by Cooks Source last fall to see that. That would indeed be distasteful; in fact, it would be theft.

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B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. I found seven who met this standard.

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B2B Memes

NOVEMBER 30, 2011

Twenty-nine days ago, I set out to write a post a day for this blog. My less-than-helpful blogging companion. What I feared might turn out to be a month of sub-par blog posts ended up at least as good as my average work, and possibly better. More content means more blog traffic. It’s a blog. Go on a Twitter diet.

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B2B Memes

NOVEMBER 10, 2011

MUD day 10: On his new blog today, UK journalist Tony Hallett considered a question raised indirectly by my Tuesday post on destination versus identity. But as he noted, social media largely defies such control. Like it or not, social media tends to emphasize personal identity and to amplify personal voice.

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B2B Memes

NOVEMBER 4, 2011

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. In the new-media era of journalism, the arguably most important ethical principle is transparency. But there’s not a single link in the story.

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B2B Memes

APRIL 5, 2011

There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. First, in the order I encountered them, was Robert Niles’s post in the Online Journalism Review , followed by Mary Hamilton’s response on her blog, Metamedia. Hence this blog entry.

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B2B Memes

JUNE 2, 2011

A spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism. If journalists aren’t open to real-time formats like liveblogging and Twitter, they are failing both themselves and their audience. Those items are still essential to the craft.

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