The Point

MAY 28, 2009

Either by the time you read this (or, if not, soon thereafter) this blog will have undergone a design facelift, its first since we launched it two years in April 2007. The new design is in sync with a similar upgrade (coming soon) of the CDI Website, as well as the monthly bulletin that [.].

Traffic 100

Traffic RSS Leads Lead 100

The Point

OCTOBER 8, 2009

I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

The Point

SEPTEMBER 28, 2009

If your blog post showed up in a Google listing, would someone click on it? Tags: B2B Marketing Blogs Social Media blog marketing lead generation b2b demand generation b2b lead generation Demand Generation. Title your posts for Google and Twitter. Forget nuance.

Demand Generation 100

Demand Generation Leads Lead Marketing Qualified Leads 100

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Simply said: social media is not a budget category.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

The Point

JUNE 20, 2011

Launching a CEO blog but the boss isn’t sure what to write about? Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. Paraphrase the question to fit your purpose and answer it on the blog. A good place to be controversial.

Webcast 100

Webcast Opinions Thought Leadership Paper 100

The Point

SEPTEMBER 6, 2011

Leveraging social media to help maintain mindshare, keep prospects informed. Critically, the agency recommended archiving all newsletter content in a blog format, hosted in WordPress. One of the other opportunities identified in the discovery process related to ongoing communication with the database of existing leads.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

The Point

AUGUST 29, 2017

Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach. Comment on a blog post the prospect wrote. Send a text message. Send a personalized video (using technology like Vidyard ). Download content from the prospect’s Website.

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

The Point

JUNE 5, 2018

Read more about the survey results on Lori’s blog.). I asked Lori Wizdo, Forrester Vice President and Principal Analyst, to provide her thoughts on what the survey results say about how where most B2B marketers fall on the revenue marketing maturity curve. HJS: What did you find the most surprising finding from the survey? for organization.

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

The Point

JUNE 27, 2012

But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Do you offer email subscriptions to your blog ? Promote social media connections.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

DECEMBER 6, 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Blog Makeover Nets Sales Leads for Software Company. In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

AUGUST 16, 2016

The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

The Point

MARCH 25, 2016

Leverage social media to extend the reach of your campaign. Social media can be an easy and effective way to increase attendance by leveraging existing event creative and assets like registration pages.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

The Point

NOVEMBER 28, 2011

Use Google Alerts, social media, and your PR agency to help spot potential topics. Host the newsletter as a blog. There are countless reasons to host your newsletter on a blog platform like WordPress. Make the requirements simple: say, a 200-300 word article every 6 weeks.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

SEPTEMBER 20, 2010

Improve your blog. Does your corporate blog contribute to overall marketing ROI in a measurable way? A blog should be the centerpiece of your social media strategy. Spend more on content and less on media. Here are some ideas to consider: 1. First, it should be generating sales leads. Make SEM work harder.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The Point

MARCH 29, 2012

Want a simple way to have your corporate blog show measurable results? If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. As with driving subscriptions (#1, above), it takes more than a row of sharing icons (Like, Tweet, +1) on your blog to get people to spread the word. Share this blog!

RSS 100

RSS Paper Case Study Case Studies 100

The Point

JULY 15, 2009

Tags: B2B Marketing Blogs Social Media b2b marketing blogs.

B2B Marketing 100

B2B Marketing Resources B2B Tagging 100

The Point

NOVEMBER 14, 2014

You can access the complete report on the Software Advice blog – no registration required.). The conclusion that most caught my eye is the one that titles this blog post. As with any research report, however, it’s wise to look at the data, and the conclusions drawn from that information, with a critical eye.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

The Point

DECEMBER 21, 2011

Says Matt Heinz of Heinz Marketing on his blog : “Brilliant effort from Howard Sewell and the team at Spear Marketing. Special shout out to Spear Art Director Laura McInerney, Creative Director Gilda Raczkowski, and Writer/Social Media Gadfly Meg Barankin for their brilliant ideas and hard work. Great job everyone!

Best Practices 100

Best Practices B2B Buzz Advertising Agencies 100

The Point

FEBRUARY 22, 2010

One more reason to make LinkedIn participation a part of your daily social media ritual is that when you answer questions, or comment on group discussions, your network of contacts is alerted via email in the form of a status update, as in: “Howard Sewell answered a question on Lead Generation.” Tags: Social Media linkedin.

Linkedin 100

Linkedin Peer-to-peer Tips Advertising Agencies 100

The Point

SEPTEMBER 9, 2014

A quick Web search yields dozens of blog posts and articles on the topic, many quoting the same source, a Doctor Jeffrey Lant and his “Rule of Seven,” a rule that states: “You must contact your buyers a minimum of seven times in an 18-month period for them to remember you.”. Today’s reality is a different world entirely.

Demand Generation Agencies 100

Demand Generation Agencies Validation Demand Generation Rules 100

The Point

DECEMBER 16, 2013

Other trends that are decreasing the role of Websites in B2B demand generation: • the growing prevalence of microsites, blogs, information portals, and communities that exist outside the corporate Website but are designed specifically to generate search rankings, Web traffic, subscribers, contributors, and sales leads. •

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

The Point

SEPTEMBER 30, 2022

Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach, and improve results. Examples in a demand generation context include social media advertising, display advertising, or sponsored content.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

The Point

FEBRUARY 14, 2024

Highlight key findings through visually appealing social media snippets or graphics to generate interest and social sharing. Create anticipation by teasing highlights on social media even while the final report is being produced. At minimum, produce a formal, long-form survey report in ebook format and a blog post.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

The Point

APRIL 23, 2020

Fix your blog. Corporate blogs are some of the most neglected marketing assets in a company’s arsenal. With the right design, frequency, and content, however, a blog can be a key driver for SEO and lead generation. Here’s a recorded Webinar that provides tips on how to get leads and more from your blog. Host a survey.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

The Point

MAY 30, 2023

When a marketing budget get cut, certain line items tend to get immediate scrutiny: media spend, headcount, events. Webinars and white papers can be reinvented as infographics, checklists, blog posts, even video. Make your blog work harder. A blog is the most neglected asset in a company’s marketing toolbox.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

The Point

MARCH 18, 2011

ideas for weaving social media into lead generation and lead nurturing programs. In an engaging 15-minute discussion, we touched upon topics including: • striking the balance between demand generation and lead nurturing. • how to bring potential customers into dialogue with your company.

Lead Nurturing 100

Lead Nurturing Conversion Marketo Demand Generation 100

The Point

NOVEMBER 23, 2021

They’re missing a huge opportunity to produce a type of content (peer comparison) that prospects love, content that can be sliced and diced a million ways (think blog posts, ebooks, infographics, Webinars), and can also be leveraged across demand generation, social media, PR and more. But I digress … The Metadata.io

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

The Point

SEPTEMBER 20, 2016

For the complete interview, see the TechnologyAdvice marketing blog. Fact is, there’s a lot we can contribute on a strategic level – what’s working for other companies, where to best spend your demand generation dollar – that has nothing to do with more tactical services like media and creative. (TA) Reposted with permission. (TA)

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

The Point

JANUARY 17, 2013

Create a social media campaign. What is about social media that you think will extend and improve your demand generation mix? Social media can do many things but, like lead nurturing (see above), it’s only merits investment if you have a firm idea of what you hope to accomplish. Besides, simply producing campaigns isn’t a goal.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

The Point

AUGUST 6, 2012

Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Social media used to mean launching a blog, or designing a corporate Facebook page. Social media used to mean launching a blog, or designing a corporate Facebook page. The latter is a big no no.). •

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

The Point

SEPTEMBER 9, 2009

What single hurdle keeps B2B marketers from achieving the best possible results from inbound marketing, social media, and lead nurturing? Without a consistent stream of compelling, original, relevant information to offer, landing pages fail to convert visitors to leads, blogs wither, and lead nurturing [.]. It’s content. (Or

Lead Nurturing 100

Lead Nurturing Database Marketing Landing Pages Content 100

The Point

JANUARY 6, 2014

Make your blog count. Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Or that hard-working white paper could see a second life as a series of short videos or slideshares or blog posts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The Point

AUGUST 25, 2022

Instead, B2B marketers should: * Record Webinars and promote them as on-demand events, skipping the live broadcast altogether * Test other, non-Webinar terms for the recording: video podcast, expert roundtable, fireside chat, panel discussion (buyers are burned out on the term “Webinar” as much as they are on the events themselves) * Promote the recorded (..)

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

The Point

FEBRUARY 23, 2016

Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc. Survey results can be repackaged and repurposed in multiple ways: survey reports, infographics, podcasts, Webcasts, blog posts, tweets, etc.

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100

The Point

JANUARY 21, 2016

The social media landscape is littered with business blogs that, on the surface, do everything right. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI. Here are 10 tips for generating more leads from your blog, drawn from this earlier post.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Point

MARCH 20, 2018

How to Avoid Social Media Mistakes. How to Improve Social Media Management. Keys to Generating Leads from Your Blog. Discover the Keys to Generating Leads from Your Blog. Only 3 days Until Our Email Best Practices Webinar. Company Name/Branding. Free Guide to Top B2B Email Mistakes. Positive vs. Negative. Copy Length.

Demand Generation Agencies 234

Demand Generation Agencies Demand Generation Urgency Marketing Webinar Metrics 234