The CRAP Report

Trending Sources

Follow Friday Blog Post, Take Two

The CRAP Report

still think the Follow Friday blog post is a good idea. You’ll also get some good SEO knowledge, great blogging tips, marketing data, and some lead gen stuff, too. Check out Mike’s blog Marketing with Mike for blog articles. Jim always offers great sales advice, and does so with a personal touch through his blog, A Sales Guy. Inbound marketing.

B2B 2

Interview with David Meerman Scott

The CRAP Report

Not to just to reach the media, but to get into the search engines.  No one was talking about that at that time.  You’re not going to charge anyone for this blog post.  The theory is, and I believe there’s a lot of truth around it is – you spend the time driving up here, meeting with me, writing up what you hear into a blog post– that’s four hours work.  Why would you do that? 

Thoughts on the Death of Cold Calling

The CRAP Report

So I feel like there’s been a lot of blogs lately stating that cold calling is or is not dead , and today I read another one.  Matt makes the common observation that all that is heard today is that all a company needs to do is focus on their inbound marketing and social media efforts, and they’ll be all set in regards to lead generation.  Not For B2B Appointment Setting. 

Greasing Marketing and Sales

The CRAP Report

HubSpot’s blog featured a guest entry yesterday from Sales 2.0 tools and social media to sell more effectively. CEO Nigel Edelshain, entitled “ What the Heck is Sales 2.0 (& Why Should I Care)? ”  Nigel, as I found out in the article, is the man who coined the term “Sales 2.0:”. Sales 2.0 is about sales people using Web 2.0 Photo Credit:  ralphbijker via Flickr.

B2B 2

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). ocial Media. ssets (free). Post views/clicks. Referral sources.

What is the future of blogging?

grow - Practical Marketing Solutions

It seems to be that time of year when the “is blogging dead” debate swirls around the social web. In this post I will cover three very important issues to the world of blogging: Exactly what is a blog right now? Are blogs as important as they used to be? What is the future of blogging? Exactly what is a blog right now? love Mitch Joel. Audio.

How to Lure Readers to Your Blog from Social Media

Writing on the Web

from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. Sharing is Caring.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

10 simple tweaks to generate more sales through blogs

grow - Practical Marketing Solutions

We’re not supposed to expect sales though blogs, right? In fact, your blogging space is a very important sales opportunity because if people are finding you through search, these are high-potential leads. I am NOT saying to be “sales-y” in the content of your blog. Here are 10 ideas to optimize sales through blogs. And Have ads for your products.

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist When I started blogging about five years ago (back when we felt smart with dumb phones), I devoured every blog post about how to write epic blog posts. And for a while, it was good, because I followed the ‘proven’ formula of the wise ones that made money teaching others how to make money with blogging.

Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Content Marketing Managing Your Ezine & Blog Tasks Newsletter Nuggets Ezine Attracting Clients e-newsletters newsletters Online Marketing Whats Best?" He told me that the employees (the ones I coach) forward him my newsletter.

The future of blogging and online publishing

grow - Practical Marketing Solutions

A lot of people out there are saying blogging is dead. I don’t think so. When reading is dead … then blogging will be dead. Starting your social media strategy with a blog used to be a safe bet. The post The future of blogging and online publishing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is reading dead? Still ….

Five Ways to Draw Traffic to a Blog Post

Webbiquity

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Here are five methods you can use to get your blog posts more exposure amongst your audience and beyond.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.” Business Blogging Stats and Facts. 1.

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Social media? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. Simple—but not easy. Email?

15 Elements Most Successful Blogs Have in Common

Act-On

What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. The overall strategy is to keep people on your blog once they’re there. In other words, your blog is a soft-sell environment. Maybe a sign-up box.

Opt-in 149

My Best Biznology Blog Posts of 2016

Biznology

What’s even more exciting is that Earned Media PR and Marketing is still alive and well — you just need to not suck! If you bring it, they will post, share, tweet, and blog you! hope my exhaustive list of all my favorite blog posts I share with you below allow you to catch up on the articles, posts, and content that you missed in 2016. Like this post?

How Do You Choose a Blog Platform?

Writing on the Web

How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including  WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., Which is best?

Top Marketing Blogs You Should Be Reading

Radius

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year. The Best Marketing Blogs of 2015.

Monetizing blog comments: Why your blog is economic gold

grow - Practical Marketing Solutions

“CommentGate” continued this week as Blogging Titan Chris Brogan announced he is turning off the comments on his blog. also want to say that Chris has been a pioneer in almost every aspect of blogging. People complain to me all the time that folks will chat up the link in Facebook but leave no comments on the blog, as if the comments on the blog are the gold.

Five simple ideas to cut your blogging time in half

grow - Practical Marketing Solutions

I stumbled around and fumbled around for a long time when I started this blog. Then I realized how many great business benefits I was realizing through the blog and decided I better get serious about it! Without question, my biggest obstacle to consistent blogging was time. In fact, you can cut your blogging time in half! 1. You have a great blog post.

How to differentiate your blog based on the time you can put into it

grow - Practical Marketing Solutions

Today I want to help you consider a way to differentiate your blog by thinking strategically about how you use your productivity and the amount of time you put into writing. Blogging takes a lot of work. Your blogging output. How much time can you devote to blogging? Essentially he is spending his precious blogging time in a way that saves you time. All the time.

Case study: Re-building a blog from the ground up

grow - Practical Marketing Solutions

brave person from our {grow} community has volunteered to let me tear apart his blog … in the most gracious way possible, of course!  G. David Dodd is permitting me to dissect his blog B2B Marketing Directions and provide recommendations that I think will probably help a lot of people and dramatically improve David’s content marketing opportunities. Here we go. Layout.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook. Facebook. 1.       Use the networked blogs application. Blog this on Blogger. Yikes!

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 70% of the U.S.

Stats 122

Does Your Blog Deliver a Positive User Experience?

grow - Practical Marketing Solutions

You want your blog to be just that kind of place. Why would you want your blog to be joyful to use? Consider your own experience visiting other blogs and websites. So what entails a bad user experience on a blog? To identify potential user experience issues on your blog, think about what frustrates or annoys you when you visit a website. The opposite is also true.

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

There seems to be a lot of noise about the “death of the company blog.” ” In a world with so many shiny balls to chase like Snapchat and Instagram, are blogs still vibrant? Important? A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today?

Does blogging still matter in 2014?

grow - Practical Marketing Solutions

Five years ago, I wrote my first blog post. I was all — yay, a digital crusader entering the exciting realm of the blogosphere. When I feel productive, I blog every other month. Yeah, you heard that right — I think a graveyard probably has more going on than my blog. Interaction — Does blogging matter? Does blogging matter to you? Are you ready?

Media 103

Lessons learned while deleting 274 blog posts

grow - Practical Marketing Solutions

After more than seven years of blogging I had a lot of clutter. So I started at the beginning of the {grow} timeline and began deleting blog posts. When the dust had cleared, I had trashed 274 blog posts. Re-living those early days of my social media journey — and the re-invention of a career — was an emotional and illuminating experience. Irrelevant posts.

How to Promote Blog Posts: 200+ Ideas from Eight Experts

Webbiquity

Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Which blog post promotion tactics are most effective? Is it still worthwhile to get listed in blog directories, and if so, which ones?

What is the ideal blogging frequency for your business?

grow - Practical Marketing Solutions

Blogging frequency is among the most common questions I am asked, and it occurred to me that I have never directly addressed this in a blog post. So here we go — how often should you post on your blog? First, let’s start at a very high level and set the stage about blogging as a business imperative in general. What is the ideal blogging frequency?

Social Media Case Study: How I made $47 million from my B2B blog

grow - Practical Marketing Solutions

helped my company get $47 million in new business through a blog-centered social sales strategy. We decided to take an entirely new approach that heavily favored building relationships through social media. Inside of 18 months $47 million in brand new business was awarded to AT&T, directly attributable to our social media outreach. By Sander Biehn, {grow} Community Member.

7 Blogging Mistakes B2B Marketers Make

Digital B2B Marketing

We have all seen the lackluster corporate blog. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be. This blog doesn’t develop an audience. Social Media blog blogging

Press 118

5 Proven tips to help with your blogging confidence

grow - Practical Marketing Solutions

5 tips-to-become-a-more-confident-blogger from Mark Schaefer I f you have been following this blog for a while you know that I have been creating a series of fun and colorful Slideshare presentations from some of my most popular content. I’ve teamed up with my friend Sarah Mason to breathe new life into some vital ideas from my blog archive and I think this one is perhaps our best work yet.

3 Tips for Using Social Media for B2B Marketing

Webbiquity

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Here are three tips for using social media more effectively in your B2B marketing.

What would I do if I were starting my blog from scratch?

grow - Practical Marketing Solutions

If you are just building a blog from scratch, here are the foundational steps I would take to do it. 1. Maybe you won’t discover your niche until you have blogged for six months, or a year. Maybe you will discover your niche based on an insight from a blog comment, maybe your niche will shift over time. My blog is different than it was six months ago. So I changed it.