Smashmouth Marketing

SEPTEMBER 30, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. We issued a press release, and we've gotten some great blog posts as well as Tweets - to both the blog posts, as well as the press release.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. We issued a press release, and we’ve gotten some great blog posts as well as Tweets – to both the blog posts, as well as the press release.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Fast Company Blog - share an article.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Fast Company Blog - share an article.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 20, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. how should social media filter spam? how should social media filter spam?should So what is spamming in the world of social media? Not really, it's the nature of social media.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

DECEMBER 15, 2008

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Otherwise, it will be the lowest priority. Pam: Absolutely.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

DECEMBER 21, 2008

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Otherwise, it will be the lowest priority. Pam: Absolutely.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 26, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. how should social media filter spam? how should social media filter spam?should So what is spamming in the world of social media? Not really, it's the nature of social media.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 29, 2008

My green blog posts have higher traffic patterns than my marketing posts. A survey we conducted in IT departments asking about green computing initiatives in IT show that 70% of IT executives consider environmental issues important, and 48% have active programs or budget allocations promoting green initiatives.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 28, 2008

My green blog posts have higher traffic patterns than my marketing posts. A survey we conducted in IT departments asking about green computing initiatives in IT show that 70% of IT executives consider environmental issues important, and 48% have active programs or budget allocations promoting green initiatives.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 8, 2010

Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. NetProspex's NetProspex Blog - The verified contact list-building behometh's blog is filled with far more than information on data. Great stuff.

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

JULY 27, 2009

I'm stimulated by creative work such as writing a fun blog article or doing a souped up graphic that is needed for a presentation, creative work for me is relaxing. I came back refreshed, despite the three days of rain: Write a couple blog articles - not the tough, fact filled kind, but the light ones that come easily.

RSS 100

RSS Blogger Tagging Twitter 100

Smashmouth Marketing

JUNE 20, 2009

It was so full of nuggets, all I can say is to go read as many of the blogs as you possibly can on the topic. There is a thread of blog articles on MarketingProf's , a page of MarketingProfs speaker's social media contact info on my blog, and the whole twitter feed of #mpb2b hash tag comments.

B2B 100

B2B Tagging Social Media Twitter 100

Smashmouth Marketing

JUNE 17, 2009

It was so full of nuggets, all I can say is to go read as many of the blogs as you possibly can on the topic. There is a thread of blog articles on MarketingProf's , a page of MarketingProfs speaker's social media contact info on my blog, and the whole twitter feed of #mpb2b hash tag comments.

B2B 100

B2B Tagging Demand B2B Sales 100

Smashmouth Marketing

NOVEMBER 29, 2009

I recently was asked to participate in Ambal Balakrishnan's ( @ambal ) ebook, to be published at year'd end and then available from her blog, Connect the Docs. Being one of those tweeps who always barks by mid-January that "if I see one more predictions blog article, I'll puke," I chuckled as I sat down to write. Cost per lead?

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100

Smashmouth Marketing

NOVEMBER 23, 2008

I LOVE reading Lifehacker , Treehugger , Engadget and Wired RSS feeds, but over the years they have migrated from blogs with fantastic posts 8-12 times per day, to massive media sites that publish 30+ posts per day, at least a third of which are drivel. Tags: blogs tech drivel green. It's all baked up.

RSS 100

RSS Aggregators Tagging Organization 100

Smashmouth Marketing

JUNE 30, 2009

The examples I used were Cold Calling and Blog Marketing. Blog Marketing - Writing a blog for business purposes isn't just a process of putting thoughts on the internet. Don't overwhelm a blog topic. There is nothing worse than following someone's blog for months and then seeing it go blank for weeks.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

OCTOBER 20, 2010

Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client.

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Smashmouth Marketing

JULY 19, 2010

To read more about this, check out SEO/Blogging/Twitter guru Lisa Barone of internet marketing company Outspoken Media. There were a lot of great blog articles this week surrounding B2B sales and marketing - which one got you thinking? People like Slash understand that they need to be seen. What did we miss?

Demand 100

Demand B2B Blogger B2B Sales 100

Smashmouth Marketing

JULY 5, 2009

I'm stimulated by creative work such as writing a fun blog article or doing a souped up graphic that is needed for a presentation, creative work for me is relaxing. I came back refreshed, despite the three days of rain: Write a couple blog articles - not the tough, fact filled kind, but the light ones that come easily.

RSS 100

RSS Blogger Opinions Creativity 100

Smashmouth Marketing

MAY 8, 2009

This blog article is obviously not enough to serve every topic, but as an introduction and overview, it will set the stage for future discussion. Social Media. As far as Social Media is concerned, everyone is in agreement it is a hot topic and that there needs to be some strategy and tactics directed towards it.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

MAY 22, 2009

This blog article is obviously not enough to serve every topic, but as an introduction and overview, it will set the stage for future discussion. There were examples of sales successes with social media, marketing wins using social media, etc. What wasn't clear was how to maximize the use of social media, and how to control it.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

AUGUST 30, 2009

Will Social Media dominate the discussions again? David: Social Media is taking the world by storm. There are 275 million blogs and 43 million LinkedIn users. The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals?

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

SEPTEMBER 17, 2009

Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Inbound leads come from whitepaper downloads, free trials, blog subscriptions, you name it. Outbound marketers live off of lists. These are inbound leads.

Inbound Marketing 100

Inbound Marketing Jigsaw Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 29, 2009

Will Social Media dominate the discussions again? David: Social Media is taking the world by storm. There are 275 million blogs and 43 million LinkedIn users. The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals?

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

OCTOBER 21, 2009

MikeBarzacchini : "Viral video (and social media) is. whoever gets to your blog is there accidentally so make it clear what you do on. Intel's social media guidelines document [link]. BlazonLaurels : New forms of media don't kill off the old ones. #mpdm if you missed it - enjoy - - [link]. the top of the page.

Lead Gen 100

Lead Gen Viral Marketing Guidelines Open Rate 100

Smashmouth Marketing

JUNE 26, 2009

The examples I used were Cold Calling and Blog Marketing. Blog Marketing - Writing a blog for business purposes isn't just a process of putting thoughts on the internet. Don't overwhelm a blog topic. There is nothing worse than following someone's blog for months and then seeing it go blank for weeks.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

JANUARY 4, 2009

And, that "72 percent saying they get (green) information in traditional media and 68 percent citing online," and tout portals as still being strong sources of information (of course). Analyst reports, claims on blog articles, even conversational stats. As a marketer, I dig through numbers all the time.

Research 100

Research Effectiveness Statistics Stats 100

Smashmouth Marketing

JANUARY 1, 2009

And, that "72 percent saying they get (green) information in traditional media and 68 percent citing online," and tout portals as still being strong sources of information (of course). Analyst reports, claims on blog articles, even conversational stats. As a marketer, I dig through numbers all the time.

Research 100

Research Effectiveness Statistics Stats 100

Smashmouth Marketing

JULY 24, 2019

We wrote a blog post Third Party Vendors for Lead Qualification on this very topic. Trish Bertuzzi of The Bridge Group shared, "Mike, what a great checklist for vendor selection. There are literally dozens of vendors in this space both domestically as well as off shore. People need to understand that picking a vendor is picking a PARTNER.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Smashmouth Marketing

NOVEMBER 19, 2008

I LOVE reading Lifehacker , Treehugger , Engadget and Wired RSS feeds, but over the years they have migrated from blogs with fantastic posts 8-12 times per day, to massive media sites that publish 30+ posts per day, at least a third of which are drivel. It's all baked up.

RSS 100

RSS Aggregators Organization Media 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @gerhard20 & @david_genius announced that the social media panel will have open bar. Sales_Machine : I've been blogging the Sales 2.0 gerhard20 : HP is endorsing Barry Rhein's curiosity selling process #sales20. greenleads : RT @damphoux : Elliott Baretz: "to maximize @connectandsell , you MUST have good lists" #sales20.

Conference 100

Conference Inbound Marketing Linkedin Planning 100

Smashmouth Marketing

JULY 24, 2019

We wrote a blog post Third Party Vendors for Lead Qualification on this very topic. Trish Bertuzzi of The Bridge Group shared, "Mike, what a great checklist for vendor selection. There are literally dozens of vendors in this space both domestically as well as off shore. People need to understand that picking a vendor is picking a PARTNER.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Smashmouth Marketing

JUNE 11, 2010

David's book is worth reading time and again to be reminded of how the Internet and social media can radically improve your business. The New Rules of Marketing and PR, 2nd Edition - David Meerman Scott's book on completely changing the way marketing and PR is handled effectively today. This book is a Marketing 401 class in 320 pages.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100

Smashmouth Marketing

SEPTEMBER 10, 2009

sales20 ardath421 : 2 top applications salespeople use - #1 Excel, #2 Google (4 to 5 hours per week) via Lee Levitt, IDC #sales20 Sales_Machine : I've been blogging the Sales 2.0 sounds like a tweetup! conference -- a big post but full of the updates on how people use the new tech.

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100