Marketing Interactions
OCTOBER 8, 2020
Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by media that you create and publish. Originally published on Modus blog. Most marketers treat content like a tactic, not a product offering.
Marketing Interactions
APRIL 11, 2019
I remember back when just putting up a blog post once or twice per week was a novel approach to content marketing. Then social media came along, and you could draw an audience to your company’s content outside of those you knew in your database. Seems like I just started. Well, essentially it has. The Evolution of Content.
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Marketing Interactions
JUNE 23, 2017
Remember to review industry portals, related thought leader blogs, and job listings. Don’t overlook competitor websites, blogs, and social media accounts. Watering holes and social media. You’ll also want to search for analyst and industry reports that are relevant to the project. Step 4: The B2B Buyer Persona Build.
Marketing Interactions
SEPTEMBER 30, 2018
There’s not a doubt in my mind that marketers know that everything they do—every program, email, content asset, social media post and idea—needs to be relevant. Even the corporate website now includes the capability to share content and comment on the company blog, if not elsewhere. Context: The Cornerstone of Relevance.
Marketing Interactions
JANUARY 30, 2017
This happens because B2B marketing is often based on a set of one-off, one-way interactions defined by what we believe the audience should do, whether it’s fill out our form, register for our webinar, share our blog post, follow us on social media, and more actions focused on us. Originally posted on the Mura Content Experience Blog.
Marketing Interactions
NOVEMBER 2, 2021
In the comments on social media posts. This is a much better use of content development resources than creating new content just because you need to post to the blog or need a pillar asset to drive lead generation. From the feedback you get from your sales team – and the content requests (if you dig).
Marketing Interactions
MAY 21, 2018
Content marketing has many inputs, from writers and editors to graphic designers, social media, SEO, and more. It’s not as simple as assigning a writer the task of creating a blog post. Let’s take a look at a few of the challenges in people, processes, and technology that content operations helps B2B marketers solve. People Challenges.
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