Using Predictive Analytics in 2016 to Drive Full-Funnel Demand
Lattice
NOVEMBER 18, 2015
In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. For more about the topic, I encourage you to read this blog post, Find Buyers Before They Come Knocking On Your Door. about a web user that make show some intention or future action.
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