Digital B2B Marketing

MARCH 25, 2011

In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands. Media companies always curated content to appeal to an audience. That is one of your objectives, right? Views expressed are my own.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

JUNE 28, 2011

This should be a call to ensure you measure your social media activities, and to measure them correctly. One of the challenges of measuring social media ROI is the return comes in many different forms. Most companies quickly implement traditional media measurements, slightly adapted for social media. They should be.

Media 100

Media Social Media ROI Media Plans 100

Digital B2B Marketing

OCTOBER 4, 2011

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

JUNE 7, 2011

How much will you pay for a service that saves you time in social media? referred visits to this blog. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Filed under: Rants , Social Media. Advertised Price: Free.

Social Media 100

Social Media Word of Mouth Cost Media 100

Digital B2B Marketing

SEPTEMBER 1, 2011

Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. If so, it is time to stop listening to the social media experts , the ones that gave you the idea you need to share 4, 8 or 15 pieces of content in the first place.

Social Media 100

Social Media Media Content Rules 100

Digital B2B Marketing

JULY 28, 2011

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. The problem is, most social media measurement is myopic.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

JUNE 29, 2011

The objectives, outlined below, are admirable: Define transparent, standardized and consistent metrics and measurement systems to simplify the planning, buying and selling of digital media in a cross-platform environment. This is an attempt to match the TV market, not to facilitate cross-media standards. About Eric Wittlake.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JUNE 14, 2011

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

FEBRUARY 13, 2012

The digital media landscape is changing rapidly. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. Purchased through modern media platforms, that would require winning 105 billion auctions, and participating in far more. In reality, the change is far bigger.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

AUGUST 11, 2011

More importantly, social media is much closer to an opt-in channel than email. Companies like Cisco and Intel manage multiple social media accounts, allowing people to opt-in to accounts with a specific focus. I am a digital and B2B marketer with a background in online media and analytics. Filed under: Social Media.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Digital B2B Marketing

APRIL 25, 2013

In social media, we do the same thing. Earlier this year someone started automatically sharing my blog posts using Twitterfeed. Most likely this wasn’t the only blog added to their list around that time, but I don’t know that with certainty. Content Social Media bitly twitterfeed' It’s true.

RSS 100

RSS Social Media Twitter Traffic 100

Digital B2B Marketing

APRIL 25, 2012

As a marketer, if your social media program includes establishing individuals as participants in industry conversations, Triberr should be on your radar. One of my personal goals in social media is to engage with people interested in modern B2B marketing. Include comments with your tweets and comment on the blogs posts you share.

B2B Marketing 100

B2B Marketing Paid Search Agency RSS B2B 100

Digital B2B Marketing

JULY 12, 2012

Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. Add keywords like magazine, blog, news or site that describe media properties to the audience or category you are looking for. Suggested Resource: NextMark Mailing List Finder 3.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

SEPTEMBER 14, 2011

You find a great blog, read regularly, and tweet or share everything posted. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Filed under: Content , In Theory , Social Media. On the surface, it seems logical.

Automation 100

Automation Content Curation Twitter 100

Digital B2B Marketing

AUGUST 16, 2011

A Google blog search for “Twitter Etiquette&# returns 32,000 results, to just 11,000 for “Dinner Etiquette&#. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Filed under: In Theory , Social Media.

Twitter 100

Twitter Social Media Google Advertising Channels 100

Digital B2B Marketing

NOVEMBER 27, 2012

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. Here is a better way, along with actual results, that companies can use to drive leads through social media. There is nothing social about this! Social advertisers.

Lead Generation 100

Lead Generation Twitter CPL Cost per Lead 100

Digital B2B Marketing

MAY 7, 2012

View original on Pinterest You are ready for social media. Your social media program needs time. A great conversation, blog post, research piece or case study may momentarily get the attention of your target audience, but you must consistently engage, create or curate to keep their attention. You have staff, tools and resources.

Budget Programs 100

Budget Programs Social Media Curation Case Study 100

Digital B2B Marketing

JANUARY 7, 2014

If you published 250 blog posts over the last year and saw no benefit to any area of your business from that effort, what would you do? Marketers that blog daily are the most likely to report a positive ROI from blogging (slide 74). That’s what I thought. Well, no duh. Source slides ). Inbound Marketing’s Challenges.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Cost per Lead Correlation 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Being recommended (social media). Traditional media properties continue to be major traffic drivers and that traffic can kickstart social sharing and linking. Being discovered (search and PR).

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

MAY 1, 2012

Social Advertising It may be some time before your social media presence is large enough to effectively seed your content through your own social media footprint. Until then, look to social advertising opportunities to present your content in a way that is similar to how it would be discovered in social media.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

JUNE 23, 2011

Make Social Media About the Social, Not the Media. As Jay Baer put it, you are at “ The Crossroads: Social or Media.&# Social media marketing is becoming a push tactic and you may be dangerously close to acting like a used car salesman instead of the potential partner you want to be. Your traditional cards are gone.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

OCTOBER 15, 2013

With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. From blogging networks like IZEA and Triberr to influencer programs like Klout, use the audience individuals or small companies have built to reach your audience. Start incorporating content into your advertising.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

OCTOBER 6, 2011

Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. Social Media Scoring. If your potential prospects are active in social media, their conversations and discussions can be an additional indication of their level of activity in the category.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

MAY 27, 2011

With the launch of the iPhone, mobile devices became media consumption devices. Now, with high resolution screens and simple navigation, mobile devices have become primary media consumption devices. Smartphones are used walking down the sidewalk and waiting in line as email, social networks or media capture a portion of our attention.

Mobile Marketing 100

Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

APRIL 26, 2011

The results below are from a sponsorship program on a major blog-format media company. Social media links: Even though it is below the fold, the click rate on a link to the client’s Twitter account is 2x the top banner ad. If you aspire to move your marketing to a media and publishing model, the results are impressive.

Advertisements 100

Advertisements Advertising Banner Ads Banners 100

Digital B2B Marketing

OCTOBER 11, 2011

Social Media. I am a proponent of social media, and I’m including it here because its absence would be notable. However, social media by itself will not be the next differentiator. If relationships are the next primary focus, social media will be a key way to create and maintain those relationships.

Marketing Automation Services 100

Marketing Automation Services Differentiation Content Paid Search Agency 100

Digital B2B Marketing

APRIL 28, 2011

Blogs and media companies : where is their content widely shared? Filed under: In Practice , Research , Social Media , Uncategorized. Consider not just where they are, but where you have the opportunity to interact. In targeted B2B marketing, this same approach will work for breaking into individual targeted accounts.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

FEBRUARY 23, 2012

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Finding Tweets using Twitter Search For a small site or blog, the better solution is to search for your domain using Twitter Search.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Digital B2B Marketing

MAY 19, 2011

Google is the gateway to editorial, blogs and content published by you and your competitors. Due to the rise of social media and user generated content, prospects can connect directly with customers, bypassing your careful selection of reference clients. Filed under: Branding , Media. Your prospect is doing their own research.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Brand Identity 100

Digital B2B Marketing

MAY 25, 2011

Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. Today, despite all of the corporate buzz created by social media, it is still a nascent activity for many marketers. Filed under: Measurement , Media , Social Media.

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Digital B2B Marketing

AUGUST 16, 2012

The Asian and Pacific Islander segment is more likely to use social media than any other race or ethnic segment broken out in the report. If your infographic has more text than the average blog post, you have missed the whole point of infographics. Under Race/Ethnicity, the heading reads “She is likely Asian or Pacific Islander.”

Segmentation 100

Segmentation Statistics Internet Marketing Social Media 100

Digital B2B Marketing

JULY 26, 2011

When I put on a media planning and buying hat, this and my analytical side drive planning. I believe social media should be about being social and developing relationships. With that, I’ll close and ask you to share a little bit about yourself, in a blog post, on Twitter, or in the comments below. About Eric Wittlake.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JUNE 2, 2011

I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Filed under: Branding , Content , Rants , Social Media.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

JULY 21, 2011

Your social media pilot is about making your email more social. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Peer-to-peer 100

Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

APRIL 22, 2011

Start a blog about it. Filed under: Branding , Demand Generation , Social Media. It sounds easy, but most companies have been delivering for so long that they don’t even know what they are passionate about. Passion is focused and you cannot be passionate about everything. Make your passion clear.

Process 100

Process Demand Generation Agencies Demand Generation Paid Search Agency 100

Digital B2B Marketing

OCTOBER 6, 2011

Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. Social Media Scoring If your potential prospects are active in social media, their conversations and discussions can be an additional indication of their level of activity in the category.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

OCTOBER 29, 2013

Social media research often has the similar problem. Instead of recruiting a cross-section of the audience, respondents are recruited through social media or their own database. No wonder the results say social media is so important, the heaviest social media users are the only people who responded!

Statistics 100

Statistics Banner Ads Stats Sample 100