Anything Goes Marketing

FEBRUARY 11, 2014

Advocate Marketing B2B blogging content marketing lead generation lead management lead nurturing lead scoring marketing automation marketing metrics social media' The Modern Marketer''s Field Guide is a must read for any marketer that is looking to.

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Anything Goes Marketing

FEBRUARY 1, 2009

While I'm not turning this blog into a Twitterfest, I've had a few people ask me recently why I use Twitter and how do I use it effectively without it taking over my life. And hey, this blog is called "Anything Goes Marketing" so I'm just keeping it real on here and keeping you in the loop on the latest marketing trends.

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Anything Goes Marketing

AUGUST 3, 2009

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. By using this service, you can point people to your blog posts and events and have readers further promote it by indicating to the StumbleUpon community that they like it.

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Anything Goes Marketing

APRIL 7, 2010

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. Social media highlights. Tags: email marketing B2B marketing automation social media data management.

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Anything Goes Marketing

NOVEMBER 15, 2009

To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. Social Media And B2B Marketing Social media played such a major factor at this event. Because it’s real.

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Anything Goes Marketing

APRIL 21, 2010

I’ve finally found a company that does a fantastic job at servicing its customers across many channels and you know I have to blog about it. Wind also conducts surveys and has their CEO regularly contributing to the corporate blog. Tags: social media customer service facebook Twitter online communities.

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Anything Goes Marketing

DECEMBER 21, 2009

Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. Most likely, you are being mentioned.

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Anything Goes Marketing

JANUARY 18, 2009

PLEASE add your own experiences by commenting on this blog. David Meerman Scott write an excellent post on how the US Air Force decides to respond to any social media comments. If you notice, it's recommended that all customer blog posts be followed up on. Valeria Maltoni wrote a blog post on her experiences with Skype.

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Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). You should even consider creating a blog and reposting your newsletter articles on it. I would recommend to post in on your website and even create an RSS feed.

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Anything Goes Marketing

DECEMBER 21, 2008

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. You can find many other blog posts out there on that subject. That's the stuff that builds social media loyalty and grows and nurtures your community.

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Anything Goes Marketing

JULY 15, 2006

In my last post I focused on writing blog posts. Robert Moskowitz writes about user generated mdeia (UGM) in his article "Don't Get Burned by User Generated Media". It's important to remember that having your CEO update his or her blog each month is great but that is only half the battle.

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Anything Goes Marketing

JANUARY 27, 2008

Consider using social media sites like Facebook and MySpace to grow your lists. I just realized that I waited too long to blog as I have a bunch of tips saved up. PPS - Thanks Bulldog Solutions for mentioning my blog and quoting me for my post on using video in email. Does your company have a Facebook group?

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Anything Goes Marketing

JUNE 29, 2009

There are two parts to this and I could spend a whole blog post just on this topic. The 10th point is using social media to deliver an automated, personalized experience but this concept is still in its infancy. Personalized email/direct mail content. The next part which is even more difficult is personalizing the message.

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Anything Goes Marketing

MAY 17, 2009

Suppliers are looking for ways to help out their partners Social media in B2B marketing is still at its early stages but expect this to grow enormously for the next summit The key across all of these topics is sales/marketing alignment. It may also be the most difficult part.

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Anything Goes Marketing

FEBRUARY 21, 2009

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ". In addition, more and more of prospects are using social media to learn about your products and services as well as comparing you to your competitors.

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