Adobe Experience Cloud Blog

MAY 9, 2013

Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Modern B2B Marketing Social Media' “We sparked and shaped the movement. But the teens are the ones that owned and grew it.”.

Word of Mouth 48

Word of Mouth WOM Paid Search Agency Television marketing 48

Adobe Experience Cloud Blog

AUGUST 16, 2012

I was particularly struck by the actual data that showed how buyers are using social media in the process, especially by age. Some key findings: Overall use of social media in buying is still somewhat low. But this will likely require thinking different about social. However, there is a big difference by age.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Adobe Experience Cloud Blog

JULY 6, 2010

Brian Solis of FutureWorks kicked off the next session, Visualizing the Opportunity for B2B Marketers in Social Media. He explained how social networks are often misinterpreted as playgrounds for B2C organizations. His presentation focused on how social networks can improve B2B marketing efforts. ardath421 : Only 12.5%

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Owned media is all the channels you create and control, such as your website, blog, email newsletter, sales collateral and social media accounts.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52