Webbiquity

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What Does B2B Social Media Success Look Like?

Webbiquity

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives.

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The 22 Best Virtual Event Platforms

Webbiquity

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

But social media, paid advertising, and influencer marketing can also play important roles. A wide variety of content creators have set up their own Crowdcast channels, including Social Media Examiner. The post The 10 Best Webinar and Webcasting Tools appeared first on B2B Marketing Blog | Webbiquity.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

The importance of search means vendors need to focus on SEO as well as having a presence everywhere their buyers may find them online: software review sites, influential blogs, social media platforms, etc. They also need to embrace mobile-friendly media including video and podcasts. Review Sites Are Important (Usually).

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How to Audit your Email Campaigns for Better Results

Webbiquity

But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo. Make sure your email incorporates a footer section that includes your unsubscribe link, company contact information, privacy policy, and clickable social media icons. Image credit: United by Blue.

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The 14 Best Marketing Automation Tools

Webbiquity

1) Marketo. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Best suited (like Marketo) for large enterprises. 2) HubSpot.

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12 (of the) Best Content Marketing Infographics of 2013

Webbiquity

but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). 59% of B2B marketers consider blogs their most valuable channel. • by Whole Brain Marketing Blog.