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How to Improve Your Social Media Channels

Adobe Experience Cloud Blog

Having a social media presence is vital in today’s online marketing atmosphere. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Visuals add high value to your social media profiles.

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7 Social Media Tips for Small Business Success

Adobe Experience Cloud Blog

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. If you need more advanced social media competitive analytics, tools like Rival IQ, SproutSocial, Klear, or SEMrush can provide them.

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Top Marketing Blogs You Should Be Reading

Kabbage

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

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7 Social Media Activities You Can Do in Under 15 Minutes

Adobe Experience Cloud Blog

Success with content on social media can be simple if you’re organized and focus on efficiency. In this blog, I’ll describe seven simple actions that each takes no more than 15 minutes to complete to keep your social posts engaging throughout the year. Social media marketing involves more than just scheduling updates.

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Social Media Analytics: Adding Attribution and ROI to Your Marketing Campaigns

Adobe Experience Cloud Blog

Social media never changes. But one constant has plagued social media since its birth: the challenge of tracking marketing impact and ROI. Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns. Social media analytics at every stage.

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How to Increase Your B2B Social Media Engagement with Neal Schaffer

Adobe Experience Cloud Blog

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. What Are the Core Elements in Any Good Social Engagement Strategy?

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5 Tips to Prevent a Social Media Nightmare

Adobe Experience Cloud Blog

In this blog, I’ll give you 5 tips to prevent a social media nightmare as well as strategies to ease the pain should something go wrong. . It’s easy to go into panic mode if your brand is suddenly flooded with negative social media coverage. The same applies for social media crises. Be Prepared.