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7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg

MAY 23, 2018

The required mindset is one of HELPING, not SELLING.” – Jill Rowley , Chief Growth Officer, Marketo (via Salesforce). Is someone who has read one of your blogs a “qualified lead”? How about if they read 10 blogs? What if they read one blog and attended a webinar? So let’s start there. Kill ‘em dead.

Lead Ranking 257
Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257
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