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5 B2B Marketing Tips for Using Press Releases

Adobe Experience Cloud Blog

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1.

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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com.

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5 Tips For B2B Public Relations Professionals

Adobe Experience Cloud Blog

Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). To find out what’s happening, monitor a variety of sources including: B2B Blogs. Newsletters.

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7 Tips To Get New Facebook Fans For Your B2B Business

Adobe Experience Cloud Blog

Add photos of any physical products or offline events such as conferences and staff at work to promote faces with the products and services. Adding content to the Facebook page is as important as adding content to B2B blogs and other content marketing tools. Adding photos adds a visual enhancement when combined with text-based updates.

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7 Questions to Ask Before Creating a Video Campaign

Adobe Experience Cloud Blog

Do you want to promote a product or service to help educate your customers? In fact, researchers found that adult consumers watch instructional videos the most , followed by product/service videos, then humorous videos. Consider including video in your press releases, newsletters, and sales assets you send.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Blog Writing on the Web Twitter patsiblogsquad. aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging. Post it to their own blog or sites. Blog posts. Newsletters.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. 50 newsletter signups (potential leads). Blog Demand Generation Twitter abneedles. Blog Funnelholic Twitter funnelholic. Craig Rosenberg is Vice President, Products and Services at lead generation company Tippit. Does viral work for B2B marketing? Ardath Albee.