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5 B2B Marketing Tips for Using Press Releases

Adobe Experience Cloud Blog

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1. Get the most out of your content.

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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

In order to improve the pace and rate at which raw inquiries converted to opportunities and deals, iDirect made the decision to improve both the systems used to manage leads and the processes behind them. Critically, the agency recommended archiving all newsletter content in a blog format, hosted in WordPress.

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How to Optimize Your B2B Lead Generation Forms for Better Results

KoMarketing Associates

And even mighty Marketo earned itself 34 percent more leads by testing the length of their forms. Gated content” may generate leads, but sometimes you have to remove the gate in order to let people see how good the content is. But it also presses us to only ask for the information we truly need. More on that in a moment.).

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5 Tips For B2B Public Relations Professionals

Adobe Experience Cloud Blog

Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). To find out what’s happening, monitor a variety of sources including: B2B Blogs. Newsletters.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. In order to motivate this conversion, the prospect must decide that the content you’re promoting on the other side of the form is worth whatever you’re asking for in exchange. Blog Writing on the Web Twitter patsiblogsquad. Post it to their own blog or sites.

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7 Questions to Ask Before Creating a Video Campaign

Adobe Experience Cloud Blog

Since there are a lot of moving parts to manage, from ordering to script-writing, filming to feedback, it’s vital to source a video partner that offers a scalable video production platform and tools that enable you to effectively track and manage multiple projects from start to finish. How will you measure performance and ROI?

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Are You Seizing the Power of Social Media Attribution?

Convince & Convert

Press that play button, and 17 minutes from now, you’re going to have a much stronger grasp of how you can elevate your game with social media data. Let’s say we’re doing this interview, and it’s going to be published on a blog. This could be in your market automation, like with Marketo, or in maybe sales for CRM.