SnapApp

JANUARY 12, 2017

Whether it’s a blog post promoting sessions to look forward, an email that gives registrants a breakdown of key event highlights, or an interactive piece of content that provides personalized results related to your event based on individual responses, these pre-event efforts can help get people prepared and excited about attending.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

Whether it’s a blog post promoting sessions to look forward, an email that gives registrants a breakdown of key event highlights, or an interactive piece of content that provides personalized results related to your event based on individual responses, these pre-event efforts can help get people prepared and excited about attending.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

APRIL 3, 2014

Here’s the best part: all these engagements can have a lead form that integrates with your marketing platform: Marketo, Eloqua , ExactTarget , Pardot, Act-On, and HubSpot-- it all can be done! Did I mention all these engagements can and should be delivered through email and social and hosted on your website, blog or landing page?

Planning 48

Planning Marketo Eloqua Landing Pages 48

SnapApp

MARCH 15, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. If you’re looking for some inspiration, check out this blog of the top 10 things to do in San Francisco.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MAY 22, 2015

In this week’s blog feature from team Product, we’re exploring what can be accomplished by pairing SnapApp with your marketing automation platform. Marketo, HubSpot, & Pardot. Marketo, HubSpot, and Pardot all integrate directly with the lead form tool in the SnapApp builder. port right into HubSpot static lists.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

SnapApp

MARCH 14, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. If you’re looking for some inspiration, check out this blog of the top 10 things to do in San Francisco. .

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MAY 9, 2016

This month is an especially busy one with a number of events SnapApp will be at, including: The Marketo Marketing Nation Summit. In the meantime, stay up to date with content-creating best practices and cutting-edge demand gen strategy by subscribing to the SnapApp blog! Brightcove Play. SeriusDecisions Summit. Content loading.

Marketo 48

Marketo Class Rules Conference 48

SnapApp

OCTOBER 28, 2016

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Small But Mighty Marketing Tools Your Team Can Use Today. Marc Johnson, MarketingProfs.

Eloqua 48

Eloqua Banners Training Creativity 48

SnapApp

OCTOBER 21, 2014

With mounting pressure on marketing teams to show immediate ROI for campaigns and programs, it’s easy to stick to what we know works: the tried and true website, blogging 3x a week, social outreach, simple landing pages with one form, and trade shows that have one lead gen entry. Probably not!

Trade Show 48

Trade Show Lead Gen Landing Pages Marketo 48

SnapApp

JULY 29, 2016

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Kevin George, Marketo. Do you know them?

Brand Identity 48

Brand Identity Branding Rules Marketo 48

SnapApp

AUGUST 10, 2016

It usually brainstorms ideas (for everything from blog ideas to promotional strategies) and fill its Google Sheet. Moving forward, the company plans to increase its blogging efforts and will depend even more on these tools to make the process effective and results-oriented. It uses CoSchedule as a content calendar.

Planning 48

Planning Work Management Efficiency Tools 48

SnapApp

JANUARY 4, 2017

If you’d like to dive deeper into design and user experience, InVision’s blog is chock-full of great resources. Though the written content is the most important thing, the design of your content will impact how (and if) it gets read or otherwise consumed. I recommend, however, that you actually have conversations with your designer , too.

Research 61

Research Campaigns Tips Content 61

SnapApp

FEBRUARY 2, 2015

In order for the buyer personas you develop to be really effective, they have to “feel like a real person,” says Dayna Rothman of Marketo. You can even write a blog for each persona and make it come to life even more.” Create dossiers on each one, hang posters or cutouts around the office.

Buyer Personas 67

Buyer Personas Practices Ad Building Allocation 67

SnapApp

MAY 12, 2015

Marketing automation platforms like Eloqua and Marketo talk about tapping into the digital signals our prospects send to understand more about them – Eloqua calls this Digital Body Language ; Marketo calls it Interesting Moments. Third, you have a chance to really get to know your prospects as people.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

SnapApp

MAY 24, 2016

Value-packed blog posts. The lead data went directly to their Marketo and Salesforce databases that allowed sales to follow up with powerful insights to the organization’s needs. Different companies define it in different ways, but for the most part, it’s just what it sounds like – content that enables sales.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

SnapApp

SEPTEMBER 18, 2012

Are people clicking through to the main website after viewing the blog post you shared? Embedable tools like Google Analytics can give you a detailed, yet basic view of the conversions that are occurring, while more robust platforms like Marketo & Eloqua can even tell you who is converting from stage to stage.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Heinz Marketing Blog | Vice President - Client Marketing Services. . . On a high level, we're tracking CTA clicks, downloads, and newsletter and blog subscriptions. This includes emails, landing pages, blog posts, and more. . . Brian Hansford.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

SEPTEMBER 13, 2016

Migrating from HubSpot to Marketo -- How We Did It in Just Three Weeks. To learn more about how to get people to comment on your blog posts, I recommend HubSpot’s article here and Quicksprout’s article here. We Looked At 137,052 Tweets & Found Out Hashtags Are Worthless. How To Promote Your Content With ZERO Budget.

B2B 48

B2B Case Studies Case Study Statistics 48

SnapApp

OCTOBER 18, 2018

Think about every type of potential customer and what they’re looking for as they browse your website, read your blog, or tune into your webinar. According to Marketo , 93% of B2B companies report that content marketing results in more leads than traditional marketing tactics. Mistake #4: You aren’t leveraging your blog effectively.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

SnapApp

JANUARY 6, 2016

As Daniel Tolliday reminds marketers on the CMO blog , metrics should capture customer interaction at each stage of the buyer’s journey: . Scott Severson, president of Brandpoint , shared a quick and easy method for calculating ROI from SEO alone on the Content Marketing Institute’s blog.

Cost Per Click 48

Cost Per Click ROI Content Marketing Planning 48

SnapApp

NOVEMBER 17, 2016

Marketo offers their audience two kinds of webinars to meet customers where they are: on-demand or real-time. Yes, blog posts still work for demand-gen. The “trick” is to write blog posts on topics and subjects that your audience actually cares about.

Demand Generation 48

Demand Generation Demand Microsite Generation 48

SnapApp

AUGUST 9, 2017

View the app on a desktop browser and you’ll find most of those features, plus additional games and blog posts. . . Marketo reports some astounding statistics in their article How is Personalization Changing the Face of Marketing? Tactic 2: Personalize. In 2013, 84% of all email was spam.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

SnapApp

DECEMBER 22, 2016

million blog posts are published every single day. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. We looked at three main factors when choosing which blogs to add to the list, including: Quality (How good is the subject matter?).

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

APRIL 7, 2016

Trello is the freebie of the bunch, and is great for blog editorial calendars. I use Canva every day for creating header and body images, just like the ones you see on this blog. A curation vehicle that allows you to tell stories in real time with live blogging, breaking news updates, and hashtag collections and results.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

SnapApp

JULY 19, 2017

Here’s a great interactive map example from Marketo : . . If your audience prefers text over video, consider writing an in-depth blog post instead of creating that interactive video I suggested in tip #21. If you decide not to go the app route, you can still use interactive content to create a better experience for event attendees.

Planning 54

Planning B2B Marketing Opt-out Vendors 54

SnapApp

MAY 14, 2014

Responses and lead data flowed directly into Cornerstone’s marketing automation platform (Marketo) enabling Cornerstone to build a lead profile with their database and follow-up with personalized correspondence, leading to higher prospect conversions.

Demand Generation Agencies 48

Demand Generation Agencies Content Marketing Paid Search Agency Planning 48

SnapApp

JANUARY 11, 2018

To quote the blog post that started the conversation around engagement marketing: . . There are countless books, courses, and blog articles written about it. In their ebook on the five principles of engagement marketing, Marketo gives the example of a highly targeted campaign from a football stadium marketing team. Marketo.

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

SnapApp

DECEMBER 12, 2017

Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . . It’s not just AI driving the growth and adoption of marketing automation, either.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SnapApp

OCTOBER 6, 2015

The quiz was promoted on their blog and pointed users to the white paper, generating a 23% click-through rate to the long-form asset. This was Castlight Health’s first SnapApp and they not only pushed the limits with the scoring but also installed a custom font, established a moving "road" metaphor, and integrated with the Marketo API.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

SnapApp

JUNE 30, 2016

Last week, SnapApp hosted our first Boston Marketo User Group in our new office space ! Along with SnapApp, speakers from Wistia , Uberflip , and KoMarketing presented to a room full of Marketo enthusiasts on how to amplify their marketing automation platforms with different forms of content campaigns. I’ll tell you. Content loading.

Top of Funnel 54

Top of Funnel Conversion Marketing Automation Services Marketo 54

SnapApp

JANUARY 6, 2017

This is true if you’re facing a quarterly strategy plan, a new month in the blog schedule, deciding on webinar subjects, getting a “more video” request, etc. All data collected through the experience was sent to our Marketo marketing automation system through integration settings. Blog posts. You know, fill up the board.

Top of Funnel 48

Top of Funnel Promotion Sales Qualified Leads Marketing Automation Services 48

SnapApp

DECEMBER 27, 2017

All data collected through the experience was sent to our Marketo marketing automation system through integration settings. We used a SnapApp feature that allows any known user to our Marketo database to skip the lead form. . Blog posts. The content was built collaboratively between the content writer and graphic designer. .

Top of Funnel 54

Top of Funnel Creativity Campaigns Sales Qualified Leads 54

SnapApp

APRIL 6, 2015

As Marketo put it, “[Marketing] is shifting from talking at people, and focusing on transactions, to engaging with people – building meaningful, life-long, and personalized relationships.”. What will make people read to the end of your blog post? Marketing is now a process of creating long-term engagement with your audience.

Sales Management 48

Sales Management Top of Funnel Digital Marketing Funnels Marketing Analytics Tools 48

SnapApp

MAY 30, 2017

I mean, every single day marketers release over 2 million blog posts. . . And, we're not just talking static blog posts here. Marketo. . Quizzes: A quiz isn't much different from a static blog post. Interactive marketing focuses less on an immediate sale and more on building a relationship with customers.

Top of Funnel 54

Top of Funnel Interactive Marketing Statistics Budget Management 54

SnapApp

FEBRUARY 7, 2018

Forbes Magazine named her one of the 10 most influential people in Social Media, and she is recognized as one of the top blogging voices when it comes to writing for business. . And she published something – it was a blog post called “ Calling B.S. Is resonance something you think marketers can achieve? Absolutely. I loved it!

Top of Funnel 76

Top of Funnel Content B2B Thought Leadership Copywriting 76