The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Good luck in your email marketing selection process! Slides can be seen below. Good question!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 22, 2011

WordPress Plugins for Marketers (click to zoom) Note: Only WordPress.org (the free, host-it-yourself version of WordPress) allows for plugins. Click to download the WordPress Plugins for Marketers in Excel (XLS) format. Reply WordPress Plugins for Marketers | WordPress News says: February 26, 2011 at 10:29 pm [.] Let us know!

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&#

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 7, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. You can follow any responses to this entry through the RSS 2.0

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. In the B2B marketing space this is notorious.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

APRIL 6, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Selecting the Right Email Marketing Provider You either have or will have to evaluate and select an email marketing software provider at some point in your marketing career.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

JULY 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 27, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. How can we improve this process? The key is to keep it nice and clean.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

DECEMBER 8, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Knowledge I love the internet. That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JANUARY 18, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 6: Focus on opportunities rather than problems Have you ever run a marketing campaign that didn’t present any problems, hiccups, or unforeseen obstacles?

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JULY 30, 2012

If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

DECEMBER 8, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

JULY 26, 2011

Those are good, but I’d like to expand a bit on them and also put it in the perspective of a marketing manager. Five Email Productivity Tips for Marketing Managers. It could be something like this: “… and I’m attaching the following files: 7-16-Webinar-Preso.PPT: Final version of the webinar presentation.

Email Marketing 100

Email Marketing Product Tips Resource Management 100

The Effective Marketer

APRIL 3, 2012

Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. The Forgotten Content Channels.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MAY 18, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Type of Marketer Are You? They read about marketing, they talk about marketing outside work, they go to events and try to educate themselves. This bunch sees marketing only as a job.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Six Minutes Challenge Presentations can be boring. The rules are you have to present 20 slides with 20 seconds for each (total of 6:40). Are you ready to present? What is essential?

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? Communicate Good blog post, Invisible Branding. United States License.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

JULY 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Blog at WordPress.com.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 5, 2010

They offer them because the market for talent is fierce. The best marketing ends up being what the employees tell their friends about their companies. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

SEPTEMBER 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Training Who doesn’t like free stuff? I sure do, especially when it comes to marketing. for inbound marketing. Like Be the first to like this post.

Training 100

Training Planning Work Management Marketing Management 100

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sure, our email marketing software has some canned templates but they are very bland. will be presenting.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created! Spreadsheets abound, and ideas flow. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

OCTOBER 8, 2012

If good content marketing equates to telling a good story, then content continuity is getting that story to become memorable. A good example might be that presentation one of your executives delivered at the trade show. Next time you create some content (eBook, whitepaper, blog article, video, etc.), Let me explain.

Content 100

Content Trade Show Advertising Mediums Distribution 100

The Effective Marketer

MAY 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Kindle Marketing Lessons Amazon’s Kindle e-Book Reader Shows You What NOT To Do I love my Kindle. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 17, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 5: Take Responsibility for Communicating To get things done you need to communicate, ensuring the team is aware of the plan, deadlines, and expected results.

Planning 100

Planning Work Management Marketing Management Effectiveness 100