What Works - What Doesn't
NOVEMBER 8, 2021
After many years producing mostly marketing content for vendors, I’m finding myself doing more technology reporting. Adding a contact name and information (if not of the author, then to a PR contact) to every blog post would also help in case a reporter likes the insights they’re seeing and want more.
What Works - What Doesn't
JANUARY 16, 2023
That’s a good start on a popular culture blog. But can it do technically oriented marketing collateral and thought leadership? This is a clear time saver and a good start to writing a marketing piece – but only a start. Advantage: Human.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
What Works - What Doesn't
OCTOBER 13, 2021
For evidence, see this recent blog post by aviation industry analyst Richard Aboulafia expressing his skepticism about the much-hyped emerging technology of very light aircraft and air taxis. He used his experience to list six reasons the current very light/very small “air mobility” market will collapse.
What Works - What Doesn't
OCTOBER 5, 2021
That’s because their creators were too focused on their own approach to the market, and too little on what the reader needs to know. Marketers often push back on this and tell me “The people we’re targeting will understand this.” Here are five ways to focus your decks on each class of reader so you’re sure they’ve gotten your message.
What Works - What Doesn't
MAY 18, 2023
The right data, if properly stored and curated, can uncover new markets. But as technology becomes an ever greater driver of revenue and profits, and creates entire new markets, one speaker predicted CIOs can become “the architect of the future of the company.” But before doing so, they must keep multiple plates spinning.
Expert insights. Personalized for you.
65 
Let's personalize your content