Vidyard

JANUARY 25, 2010

Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s blog audience? The Vidyard blog exists to educate anyone who wants to use video for their business. Our ideal readers are marketers, sales reps, and support teams at small, medium, and enterprise level B2B organizations.

Guidelines 50

Guidelines Budget Programs Paid Search Agency Custom Publishing 50

Vidyard

JANUARY 11, 2018

It’s no secret that the use of video in content marketing is on the rise, more and more marketers understand the importance of video for business. Here are the 6 reasons highlighting the importance of video and why it should be a a star player in your content marketing strategy; #6. Did they re-read parts of it?

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Vidyard

MARCH 23, 2021

Your video marketing strategy is every bit as important as execution. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Developing a video marketing strategy should begin with eight steps. Define Your Video Marketing Goals 2. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

OCTOBER 4, 2018

Business buyers have a higher expectation of personalization than the average consumer, according to Salesforce’s State of Marketing Report , but when decision-makers are often groups rather than individuals, it can be tough to personalize marketing efforts. That’s where account-based marketing tactics come in.

Account Based Marketing 107

Account Based Marketing Tactics Effectiveness Work Management 107

Vidyard

JANUARY 25, 2010

Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s blog audience? The Vidyard blog exists to educate anyone who wants to use video for their business. Our ideal readers are marketers, sales reps, and support teams at small, medium, and enterprise level B2B organizations.

Guidelines 50

Guidelines Paid Search Agency Custom Publishing Budget Programs 50

Vidyard

DECEMBER 19, 2017

With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared. Despite video being in such high demand, and customers wanting more video , few B2B marketers feel they use video effectively. ” – A Blueprint For Successful B2B Video Marketing -Forrester. .” Produce event videos.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Vidyard

MAY 5, 2017

You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Your sales team will share your marketing videos to close more deals faster (alignment for the win, baby!), What about your video marketing strategy?

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. Two minutes in the pool. And tens of millions of dollars in new pipeline.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. Digital marketers are embracing that and using user-generated content in their campaigns. Animoto, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4. Video Analytics and Video Marketing ROI.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

JANUARY 11, 2018

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Shift In Viewing Habits. When asked 51.9%

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

Vidyard

APRIL 5, 2021

94% of marketers believe it converts the same or better than other content types. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Our video marketing benchmarks infographic has quick hits for you. Not ready to dive into the full report?

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. What is Video Marketing? Benefits of Video Marketing 3. Video Marketing Strategy 4. Video Marketing Storytelling 5. Video SEO 8.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

DECEMBER 12, 2017

Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough. Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand. Doing all of this is much easier said than done.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Vidyard

OCTOBER 4, 2018

Business buyers have a higher expectation of personalization than the average consumer, but when decision-makers are often groups rather than individuals, it can be tough to personalize marketing efforts. That’s where account-based marketing tactics come in. What Is Account-Based Marketing? What Is Account-Based Marketing?

Account Based Marketing 65

Account Based Marketing Tactics Effectiveness Work Management 65

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. Why Use Video Marketing? to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). Sign Up Free.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

AUGUST 1, 2017

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. And, it’s certainly not a tactic to be taken lightly.

Planning 65

Planning Marketing Plans Video Marketing Content Marketing 65

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. Why Use Video Marketing? to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more).

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

APRIL 5, 2021

94% of marketers believe it converts the same or better than other content types. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Our video marketing benchmarks infographic has quick hits for you. Not ready to dive into the full report?

Advertising Benchmark 73

Advertising Benchmark Video Marketing Paid Search Agency Work Management 73

Vidyard

OCTOBER 27, 2019

Your video marketing strategy is every bit as important as execution. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Developing a video marketing strategy should begin with eight steps. Define Your Video Marketing Goals 2. Watch and Learn.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

SEPTEMBER 24, 2015

Those goals for most video projects, especially vlogs and explainer videos , are to aide with inbound marketing efforts (more traffic, increased conversions, higher engagement, etc.). For video blogs, don’t forget that it’s probably best to incorporate the keyword into your headline and URL as well. Step 2: Outline Important Elements.

Video Marketing 108

Video Marketing Product Planning Marketing Analytics Tools 108

Vidyard

SEPTEMBER 4, 2015

Hello, and welcome to another episode of Video Marketing How-To! Building episodic video is a lot like developing blog content – if you don’t know what you’re speaking on, it’s difficult to plan out a content calendar that works. The post Video Marketing How-To: Creating an Episodic Video Series appeared first on Vidyard.

Video Marketing 98

Video Marketing Planning Marketing & Strategy Marketing 98

Vidyard

APRIL 5, 2021

94% of marketers believe it converts the same or better than other content types. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Our video marketing benchmarks infographic has quick hits for you. Not ready to dive into the full report?

Advertising Benchmark 65

Advertising Benchmark Video Marketing Paid Search Agency Work Management 65

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. What can your marketing team learn from it? A decision like this is never easy, especially for a B2B marketing campaign that isn’t tied directly to lead generation. Social videos, demo videos, promo videos—the list goes on.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Vidyard

FEBRUARY 2, 2017

This post has been updated to reflect the latest video marketing statistics from the 2018 Video in Business Benchmark Report. Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Vidyard

JUNE 12, 2015

But marketers, just make sure the hero of your story doesn’t meet an untimely end!) Take advantage of storytelling in your marketing strategy so you don’t miss out on one of the most powerful ways to express your story and turn viewers into customers. Marketers don’t need to be novelists.

Storytelling 50

Storytelling Resources Paid Search Agency Marketing & Strategy 50

Vidyard

JANUARY 29, 2020

This certification was built to help digital marketing and sales agencies expand their services while helping their clients grow their revenue. We’re excited to have our first cohort of certified agency partners ready to support the North American and EMEA markets.”

Advertising Agencies 65

Advertising Agencies Paid Search Agency Ad Agencies Work Management 65

Vidyard

FEBRUARY 2, 2017

Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. So marketers like you can compare yourself to the average or even best-in-class video marketers. Want to know how you stack up?

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Vidyard

AUGUST 1, 2017

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Improved SEO. More Video-favored Technology.

Planning 69

Planning Marketing Plans Video Marketing Content Marketing 69

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Put Your Videos to Work. Sign Up Free.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

SEPTEMBER 8, 2016

Winners will be announced at Viewtopia ® , the annual video marketing summit held on November 9-10 in San Francisco. The 10 categories for the 2016 VMAs are: Video Marketing Campaign of the Year: Awarded to the organization that has delivered the most impactful video marketing campaign in 2016. VMA entries are due by Sept.

Video Marketing 50

Video Marketing Webinar Metrics Marketing & Strategy Press 50

Vidyard

APRIL 21, 2020

Global organizations, including Ceridian , HubSpot , and Zycus , have turned to video to power marketing campaigns, accelerate sales deals, support customer communications, and disseminate vital company information quickly and securely. HubSpot: Drives Global Sales Performance by Embracing Personal Video .

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Vidyard

NOVEMBER 13, 2017

But account-based marketing (ABM) isn’t just about grabbing attention, it’s about starting conversations with your dream customers. But I came to Vidyard’s blog with a solution for video marketers that are running ABM campaigns and want to level up on conversions. These are your dream customers.

Account Based Marketing 60

Account Based Marketing ABM Video Marketing Campaigns 60

Vidyard

OCTOBER 21, 2015

That’s why you’re reading this blog post. But us as marketers, we know this challenge is what keeps us charged up, excited, and doing what we do. 74% of B2B marketers say video content converts better than any other medium ( Click to tweet! ). 1 in 4 B2B marketers don’t know the ROI of their video content ( Click to tweet! ).

Peer-to-peer 50

Peer-to-peer Video Marketing Advertising Agencies Advertising Benchmark 50

Vidyard

SEPTEMBER 20, 2018

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.

Sales Management 105

Sales Management Top of Funnel Banner Ads Lead Nurturing 105