The Effective Marketer

Trending Sources

The Big Myth About Buyer’s Journey in the Digital Age

The Effective Marketer

If you know anything about SiriusDecisions these guys are the top analysts when it comes to B2B sales and marketing. Your sales enablement and content marketing plans need adjustment. Your sales enablement and content marketing plans need adjustment. The key takeaway from the research is that you may have to review your sales enablement and content marketing plans.

Aging 67

2013 B2B Content Marketing Awards

The Effective Marketer

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards. Category: Blog. – GE Intelligent Platforms blog.

What My Paper Route Taught Me about Content Marketing

The Effective Marketer

My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. Here are a few of these lessons, which I’m sure you will pick up a lot faster than I did! 1.     Content Marketing Is Hard Work. Putting content marketing processes on autopilot in order to shift attention to shiny new marketing toys. 2.     Reader Convenience Is Everything. Meaningful blog categories.

Paper 65

Email Productivity Tips for Marketers

The Effective Marketer

Those are good, but I’d like to expand a bit on them and also put it in the perspective of a marketing manager. Five Email Productivity Tips for Marketing Managers. 1. Marketing Technology for Workflow and Productivity. for Marketing Resource Management or Marketing Project Management , odds are you rely on email to keep your team in check. Write fewer emails.

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. read a blog from me?” blog post at a time. The hotel giant.

6 Content Marketing Channels Missing From Your Plan

The Effective Marketer

Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. 1. Don’t restrict your content marketing efforts to lead-gen only channels, instead make sure that your content strategy involves every communication that goes out or that is touched by someone outside the organization. Customize the message for each department. The Forgotten Content Channels.

what's your marketing approach?

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them. Being tuned to the market and being able to notice patterns is only possible if you do your job with eyes wide open.

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. Blog at WordPress.com.The lesson? United States License.

Inbound Marketing Analytics 101

The Effective Marketer

With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Especially useful for small companies and those who are just starting out with their marketing programs and need some help identifying key metrics, the eBook is packed with good advice. Inbound Marketing Analytics Overview. In the eBook you will see metrics for the following marketing tactics: Social Media. Email Marketing. Lead Nurturing & Marketing Automation. Business Blogging. Your Website & Landing Pages. Paid Search.

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

When Inbound Marketing Goes Wrong

The Effective Marketer

The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving , there is no denying that. But for those out there in the trenches, trying to follow all the advice and get their marketing engines running it is not that simple. Sometimes, despite your best efforts you can’t seem to move the marketing needle enough.

Proven Tactics to Increase Blog Traffic

The Effective Marketer

Penn and his newsletter  I read this amazing post by SEOmoz  on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Make Your Blog’s Content SEO-Friendly. Guest Blog (and Accept the Guest Posts of Others). Interact on Other Blogs’ Comments. Use Your Email Connections (and Signature) to Promote Your Blog. Connect Your Web Profiles and Content to Your Blog. Thanks to Christopher S.

Content Marketing eBook and Infographics

The Effective Marketer

A Content Marketing eBook. Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. I was curious to see how marketers of the past have used content marketing strategies to attract and engage customers before the Internet Age.

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Link 22

Getting the most out of conferences and events « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting the most out of conferences and events If you feel like you keep going to conferences and events but don’t have time to apply what you learned when you get back to the office, you’re not alone. Blog at WordPress.com.

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sure, our email marketing software has some canned templates but they are very bland. I was looking for some real-life good looking HTML emails I could use as a reference.

Your Content Marketing Mandate: Just Do It!

The Effective Marketer

I’ve heard a few times now from companies that want to get their content marketing engine cranking but haven’t put anything out there yet because of one of the following reasons: We don’t have a marketing person or department. We are still researching topics for our blog posts. Simple Content Marketing Strategy. Creating blog posts, writing articles, shooting videos take time and effort. So here’s my suggestion for those still on the fence or trying to climb what seems like a very tall content-marketing-fence: Just Do It!

Content Quantity Versus Quality

The Effective Marketer

How many Hobbit books can there be? I was reminded of this again as I read Michael Brenner’s post about the “ content echo chamber ” hitting spot on something that is happening in the ‘content marketing world’ Good content vs boring content. When talking with other companies about content marketing, the discussion is often steered to how much content to create.

Ten Tips On How To Promote Your Website Through Content

The Effective Marketer

You may find that a particular type of blog post does a lot better than others.  If someone asks you a question of Facebook, Twitter or in blog comments, it is a good idea to create some content about it as it is more likely than that others within your niche market have the same question. 5. Content Curation – Curating content is becoming ever more popular in marketing online.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. blogs anymore—they’re. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. How does.

WordPress Plugins for Marketers

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking WordPress Plugins for Marketers A recent question on the Marketing Over Coffee LinkedIn group about WordPress plugins generated a really great list of tools marketing professionals should consider when running a personal or company blog.

How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. An emerging narrative, thanks to an explosion of online data services, is that market research is no longer limited to big business and big budgets. Marketers from businesses of all sizes are just a few clicks away from building their own online surveys using tools like Survey Monkey and Survey Gizmo. Note: This is a guest post by Luke Ryan. New technology is emerging.

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Email Adoption High But Lacking Best Practices

The Effective Marketer

Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool. According to the report, adoption of email marketing is high, with 88% of  B2C companies already using email and 10% planning to use before December 2011. Best Practices in Email Marketing. Marketing Budgets and Email Effectiveness. Mobile (ads, applications, MMS, SMS).

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.

12+ Tips for Trade Show Success

The Effective Marketer

The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. recent MarketingProfs article, Is Tradeshow Marketing Dead? Continue post-show marketing with an appropriate offer. Put marketers to work. Blog about the show.

Marketing Technology Focus in New Startup Competition

The Effective Marketer

Instead of looking for the next mobile-social-facebookish-type startup, the winner will be a marketing technology startup. The best thing about the event, though, is that it will attempt to pair big brands with promising marketing technologies. If you are a startup founder developing some cool software or service for marketing or big brands, this is worth checking out. Read more about the EXPANDMYBRAND startup competition in this blog post at Startup Grind. I’m excited about a new startup competition coming up soon.

Making the Most of Your Webinars

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making the Most of Your Webinars A recent report from On24, “ Webcast Benchmarks and Best Practices for Lead Generation “,  has some interesting numbers when it comes to how webinars are being used and their effectiveness at lead generation.

RSS 11

Demand Generation and Lead Management Explained

The Effective Marketer

Last week Carlos Hidalgo , CEO of the Annuitas Group , shared on the Software Advice blog a nice video explaining two basic concepts that are often used interchangeably by vendors and even analysts in the Marketing Automation space but should in fact be treated as separate concepts: Demand Generation and Lead Management. And Lead management is the process used to ensure there is a link between marketing and sales to prevent leads leaking out, falling out of the funnel. How About Marketing Automation? Demand Generation vs. Lead Management. Nice job, Carlos!

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Blog at WordPress.com.

The Fun Theory: How to Change Behavior

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Blog at WordPress.com.

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital  from Forrester Research. Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology.

How An Old School Product Leveraged A New Mobile App

The Effective Marketer

It has been out for a couple months now, the new myStain app from Clorox, but only now I have seen an interesting account of the marketing campaign and results highlighted in  an article from MarketingNews (an AMA publication, requires registration). For more about the app, the Mobile Marketer blog has a good overview. Marketing Strategy Online Marketing Branding clorox marketingnews mobile appAs I first started reading about the mobile app that gives tips on stain removal, I wasn’t sure who would actually want to download it.

Content Methodology: A Best Practices Report

indicators (KPIs) for content marketing, and embraces a culture of constantly. Is Needed Irrelevant, Inadequate, or Non-Existent Measurement Content marketing investment is on the rise, with everyone from financial giant Chase. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more.

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning.

RSS 9

What’s Wrong with Marketing Education?

The Effective Marketer

If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. The Modern Marketer.

The Ghost Blogging Debate Done Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Schaefer , another excellent blogger and marketer. Blog at WordPress.com.Like Be the first to like this post.

RSS 2

2013 B2B Content Marketing Awards

The Effective Marketer

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards. They also sponsored TedMed 2013, a conference focusing on innovation in healthcare and sent a journalist to cover it and blog about the event as well as host a Google+ post-conference chat. Category: Blog. – GE Intelligent Platforms blog.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.