Lattice

SEPTEMBER 26, 2016

Introducing Lattice’s Predictive Marketing Maturity Model A few weeks back I blogged about the difference between predictive marketing and.

Marketing 113

Marketing 113

Lattice

OCTOBER 12, 2015

“Ever stop and wonder if everything you know about B2B marketing is wrong?” Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. ABM is the hot topic among B2B marketers right now. The topic is taking over events, webinars, blogs, social media.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

NOVEMBER 18, 2015

I know for me I’m really starting to think about what I can do differently as a marketer. How Predictive Marketing Works. Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. Top Marketing Challenges in 2016. Grow Existing Customers.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Lattice

SEPTEMBER 26, 2016

If you’re a B2B marketer with a pulse, the second acronym in the title of this blog couldn’t have scared you.

Account Based Marketing 113

Account Based Marketing ABM B2B Marketing B2B 113

Lattice

DECEMBER 28, 2015

Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

DECEMBER 14, 2015

How do you know two B2B marketers are talking about account-based marketing? Joe Chernov of InsightSquared via the Engagio blog. All jokes aside, get ready for account-based marketing to explode. More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

NOVEMBER 13, 2015

How Predictive Marketing Can Help You Acquire New Customers. But marketing and sales may not be aligned on the same path to get to that end. Predictive marketing can help you identify high potential targets within your existing marketing database. Find High Potential Targets. Get Contacts for High Fit Accounts.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100