KoMarketing Associates

APRIL 18, 2017

At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Blog Traffic. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

MARCH 8, 2022

While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are seeing success with it just yet. That being said, marketers are still acutely aware of the advantages of utilizing marketing automation.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

KoMarketing Associates

JUNE 7, 2023

Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing. 29% forecast that their content marketing budget will at least stay the same.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Why B2B Marketers Should Make the Switch Now. One of the main concerns many marketers have about this migration is how it will affect their conversion and goal tracking.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

MAY 17, 2016

With these two factors carrying so much weight in today’s world of SEO, our content marketing team has been working closely with many of our clients to develop in-depth guest blogging strategies. The core benefits of guest blogging (in no particular order) are: Establishing an authoritative voice in a given industry.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Ryan Young.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

APRIL 15, 2014

This is as true in the world of content marketing as it is in the world of creative writing. Are you a content marketer looking to improve your writing? If so, here’s our pick of 4 content marketing blogs that offer not only valuable industry insight but also a unique style of writing that may teach you a thing or two: Copyblogger.

Content Marketing 120

Content Marketing Content Search Engine Marketing Marketing & Strategy 120

KoMarketing Associates

APRIL 2, 2015

Don’t know what to write about when it comes to your B2B website’s blog? This is often a common problem for many bloggers and marketers in almost every industry. However, there are a few areas that any company is able to cover on their blog. Long, thought leader pieces are the “main attraction” of many blogs.

Traffic 120

Traffic B2B Case Studies Case Study 120

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Lauren Patrick, VP of Marketing at Curricula. Conversational marketing platforms, such as Qualified.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

APRIL 4, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. White Papers. Email Newsletters.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. In contrast, only 52% of content marketers who say that they are “unsuccessful” have a strategy in place.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

KoMarketing Associates

JUNE 9, 2014

Take it from content marketing expert Lisa Barone : “Your consumers aren’t stupid. They know the content you’re creating is done, in large part, as a way of gaining their trust and marketing to them. B2B Online Marketing Blog Content Marketing' But we CAN have a little fun with our content from time to time.

Content Marketing 120

Content Marketing Content B2B Marketing Trust Marketing 120

KoMarketing Associates

SEPTEMBER 11, 2014

As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. For those that don’t write news or blog posts (or both) on a daily or weekly basis, the fine line that separates these two writing processes can easily become blurred. Scope of Audience.

Blogger 120

Blogger Guidelines Copywriting Buzz 120

KoMarketing Associates

SEPTEMBER 28, 2022

As marketers begin to explore the potential of influencer marketing, new research suggests that many are beginning to find that it is providing more benefits than initially expected. About 80% of marketers claim that influencer marketing pays off for them when the influencer develops content that showcases their organization.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

KoMarketing Associates

JANUARY 21, 2016

So what’s the magic formula for how to write blog posts faster? One of the first things I do when I go to write a blog post is make sure I have myself set up to succeed. It may sound elementary, but you need to spend some time on your headline before you even begin to think about the blog post itself. Sadly, there isn’t one.

SEO 120

SEO Spending Conference Paid Search Agency 120

KoMarketing Associates

JANUARY 28, 2016

Yet, as I watched it this past weekend, it dawned on me that Mean Girls actually taught me a lot about how not to approach many aspects of life, especially when it comes to writing blogs. I don’t mean writing blogs in pink text on Wednesdays. Develop a Blogging Strategy With A Real Purpose. Write To Your Target Audience.

Trends 120

Trends Traffic B2B Marketing Keywords 120

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Ryan Young.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

MAY 14, 2015

There are a lot of questions when someone starts a new blog and developing an ongoing blogging initiative. In addition to defining objectives and success metrics, simple concerns on how to actually write an effective blog post arise as well. Blog posts without an organizational structure can be difficult to read and follow.

Tips 120

Tips Paid Search Agency Traffic Resources 120

KoMarketing Associates

JUNE 2, 2021

As B2B marketers look for more ways to get their content into the hands of customers and prospects, new research suggests that they may want to focus their efforts on amplification. Converge recently published the “Content Amplification Report” to determine how B2B marketers are ensuring that their content reaches their target audience.

Spending 286

Spending B2B Marketing B2B Content 286

KoMarketing Associates

NOVEMBER 16, 2021

B2B marketers are seeing success with content marketing, and new research suggests that the virtual space has given them new opportunities to connect with customers. Throughout the past year, virtual events/webinars/online courses (58%) have yielded the best results for B2B marketers in terms of content, topping the list of assets.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. .

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

SEPTEMBER 4, 2012

If you read the title of this post and immediately groaned, don’t worry: From this point on, we’ll focus on what you can do to make your blog better and we’ll steer clear of the corny puns. The fact is, for many B2B companies, keeping up a corporate blog can be difficult. Show Your Human Side. Provide product updates.

B2B 120

B2B Long Tail Marketing Social Networks Sales Cycle 120

KoMarketing Associates

JUNE 25, 2019

As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

OCTOBER 12, 2022

While this change frustrated a lot of marketers, I think it will be more effective for tracking purposes. For example, if a user clicked on an ad, reads a blog, watched a webinar, and then filled out a lead gen form a few weeks later, you’ll be able to see each step rather than just the final conversion. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? Is it leads? Determine your KPIs. Gather the data.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

DECEMBER 22, 2016

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development? on your blog.

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

MARCH 31, 2015

One of those points was in the impact of social media and blogging on the vendor selection process. Unfortunately for B2B marketers, the response was quite similar to last year’s results, if not more emphatic. The role of social media and blogging remains a minimal in vendor selection. What This Means for B2B Marketers.

Vendors 120

Vendors Social Media Customer Surveys B2B 120

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. For instance, an epic blog post that takes 20 hours to create will get more business results than a blog post that takes just one hour to dash off.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

APRIL 10, 2020

Times are difficult for digital marketing teams right now. Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. Dig Into The Details.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Customer Service. Website Outreach.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

SEPTEMBER 8, 2020

B2B marketing on LinkedIn has come a long way. After years of being seen as “just” a platform for job seekers, it’s become a hub for marketers, sales people, influencers, and even freelancers serving the B2B market. As in, “Marketing Manager, CFO Strategies.” Do personalize your LinkedIn URL.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Research opportunities to get your blog posts submitted or syndicated on third-party sites. But link building is not easy.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182