Hive9

OCTOBER 28, 2020

The year 2020 has demonstrated why clear visibility into plans more than just once a year, half or even quarter is essential for marketing leaders. If you can’t see what’s happening in the first place, you’re not going to be able to adjust accordingly for sudden market changes.

Planning 166

Planning Forrester B2B Sales Marketing 166

Hive9

MARCH 2, 2021

Note: This post is a timely refresh of a blog we wrote in 2016, The Pros and Cons of Different Revenue Attribution Models. To truly understand marketing ROI, we must first understand marketing influence. Ultimately, organizations want to know how much revenue they can attribute to their marketing efforts.

ROI 264

ROI Organization Buyer's Journey Marketing 264

Hive9

JULY 23, 2020

It’s been nearly five years since we posted a blog denouncing the use of spreadsheets for complex marketing performance management. Just Say No to Spreadsheets ,” published back in September 2015, underscores a simple question: Why are marketing leaders still using disparate, often out-of-sync spreadsheets?

Work Management 150

Work Management Marketing Management Planning Budget Programs 150