DiscoverOrg

FEBRUARY 10, 2017

This piece was originally posted February 6th, 2017 on Smart Selling Tool’s blog and written by its founder Nancy Nardin. We surveyed 200 sales and marketing leaders about growth at their companies and a host of factors that could be accelerating it or inhibiting it. To find out, read the full post over at the Smart Selling Tools blog.

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DiscoverOrg

DECEMBER 26, 2018

In spite of GDPR, in the face of market turmoil, and despite an increasingly complicated tech stack, this year has shown us that high tides really do lift all boats. Here are our most popular blogs of 2018. GDPR for Sales and Marketing. GDPR for Sales and Marketing. 8 Ways to Use BASHO Emails in Cold Email Outreach.

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DiscoverOrg

MARCH 27, 2017

This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Account-Based Marketing. Account-Based Marketing (ABM) is a strategic approach that coordinates personalized marketing and sales efforts to open doors and deepen engagement at specific accounts.

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DiscoverOrg

APRIL 5, 2016

In conjunction with the DiscoverOrg/HG Data partnership announcement, we sat down with DiscoverOrg co-founder and CEO, Henry Schuck, and HG Data’s Chief Revenue Officer, Mark Godley, to get their perspectives on the role of data and SaaS tools on both the trends and future direction for sales and marketing.

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DiscoverOrg

MAY 6, 2016

Gain further insights prior to the webinar and read a detailed approach before and after these events in this article written by Head of Marketing, DeAnn Poe. It goes in-depth on the topics of targeting, promotion and cleaning up your lead data.

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DiscoverOrg

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Hyper-focus on marketing-qualified leads. Rolls eyes.] Tag-team at events.

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Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

MAY 6, 2016

Gain further insights prior to the webinar and read a detailed approach before and after these events in this article written by Head of Marketing, DeAnn Poe. It goes in-depth on the topics of targeting, promotion and cleaning up your lead data.

Trade Show 120

Trade Show Webinar Metrics Marketing & Strategy Broadcasting 120

DiscoverOrg

AUGUST 10, 2016

cold calling) for a sales person’s target market. ” For additional tips and tricks to improve your cold calling efforts, check out our blog on preventing cold calling objections. Carefully consider the value of this tactic (i.e. Prepare and Practice. What tips for cold calling do you have?

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DiscoverOrg

APRIL 16, 2019

In this blog, you’ll learn what it is – and how to: Find valuable connections you may not know you have. Go deeper with your enterprise sales and marketing strategy: [VIDEO] Discover Corporate Hierarchy: Speed up the Sales Cycle! The stakes are high – and your competitors know it. Uncovering enterprise buying centers.

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DiscoverOrg

JULY 25, 2016

The corresponding interview with Steven Broudy, Head of Account Development, Americas at Mulesoft, is posted on the Mulesoft’s blog. To scale sales and marketing teams, we must learn to do more with less, and time is the most precious commodity. After that, it’s a pact — hands in the middle, we all agree THIS is the best way.

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DiscoverOrg

MARCH 20, 2019

A common error is that people think the marketing message and the sales message are the same thing. The marketing message is meant for the masses. Go to our blog at koppconsultingusa.com and download a one sheet that gives you all the steps of how to make that objections manual. Read it: How to Create an Ideal Customer Profile.

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DiscoverOrg

JUNE 29, 2017

In B2B marketing, when you improve response rates, you tend to see better downstream results including: more qualified leads, more pipeline, and more deals won. For many marketers, it remains something of a mystery. A high performing account-based marketing strategy starts with accurate contact data. The Content Pyramid.

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DiscoverOrg

OCTOBER 27, 2016

This gave me my Total Available Market (TAM) for Group A. Perhaps it’s time for a new marketing or sales role to appear. Some are even making a more significant change moving SDRs or BDRs out of sales and into marketing. The abbreviation of “TAM” would be suitable since TAM also stands for Total Available Market.

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Ideal Customer Profiles Work Management Sales Cycle Analysis 120

DiscoverOrg

JUNE 15, 2016

The organizations sampled marketers, demand generation managers, and executives to learn the biggest and most common challenges to creating effective marketing campaigns. The biggest issue facing marketers remains the challenge of creating compelling enough content assets. Evaluating Your Inbound vs Outbound Marketing Strategy?

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DiscoverOrg

MAY 8, 2018

For companies in your target market, it’s firmographic data: Industry. So you pick up the phone and call the Marketing Manager. “Hi And most people know that salespeople have this information – so this is nothing new. For an individual prospect, this Fit data refers to demographic data: Name. Email address. Phone number.

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DiscoverOrg

FEBRUARY 5, 2016

If you’ve been keeping up with our blog, you might have seen the TOPO case study about Cloudera’s Account-Based Selling (ABS) approach. For starters, make sure to subscribe to any newsletters, blogs, and other publications distributed by the prospect itself. Your contacts will appreciate familiarity with their proprietary content.

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DiscoverOrg

SEPTEMBER 12, 2016

That’s why a while back, we presented our top five books and blogs for inside sales folks. In marketing? An important reminder for both sales and marketing folks. At DiscoverOrg, we’re a bunch of self-proclaimed gluttons for learning. While we love a good page-turner, we know that salespeople are busy. Get inspired here.

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DiscoverOrg

NOVEMBER 29, 2016

A Team that can understand our product with relative ease and articulate the value of that product to the smart VPs of Sales and Marketing and CEOs that we’re calling on. DiscoverOrg’s buyers are either sales or marketing professionals all with different lead generation targets and objectives. Triggers (from Marketing).

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DiscoverOrg

AUGUST 15, 2016

I spent last weekend at the Portland Farmer’s Market with my family (yes, a stereotypical thing to do in Portland, OR). Whether it’s a free month of Netflix, a $0.99 offer from Spotify, or the money back guarantee on P90X, we want/need to prove value before committing our wallets. She examined every, single one meticulously.

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DiscoverOrg

MAY 30, 2018

Sales and marketing event season just ended. Account-Based Marketing orchestration – sure, that sounds great,” you may think. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”.

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DiscoverOrg

SEPTEMBER 12, 2018

Subscribe to our blog and YouTube channel to stay on top of the latest sales techniques – and don’t forget to comment and let us know what you think! Want to Build a Sales & Marketing Lead Engine? Thank you for your time today. Thanks for watching another Whiteboard Wednesday. Happy hunting out there!

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