Biznology

OCTOBER 7, 2015

Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. You might even be able to come up with a new blog post just about your question and the answers you receive. To give you a better idea how it works to fuel your creative writing juices, I entered the word “blogging”.

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Biznology

MAY 29, 2012

There’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s no benefit in ignoring your blog. First, I will address why keeping your blog updated is essential to search engines and how fickle Google is.

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Biznology

DECEMBER 25, 2012

In large part, I can thank blogging for most of my professional success. There is no more efficient way of expressing passion, what you know and how you think than writing it out and a blog is the perfect platform. In many ways, blogging made me. No, it isn’t.

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Biznology

FEBRUARY 15, 2012

Yesterday, I gave a Biznology Webinar called, “Blogging 101,” that covered the basics of starting and maintaining a blog. Are you thinking about writing a blog for your company, but don’t know where to start? How do you coordinate blogs across your company? Thanks to all of our sponsors:

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Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. The lively discussion covered a lot of ground, reflecting the needs of marketing executives striving to do digital well. Digital is a different animal from traditional marketing.

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Biznology

JANUARY 12, 2015

Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Here are 10 reasons why you should maintain a blog for your business: Blogging is easy.

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Biznology

DECEMBER 6, 2013

By now you know how important it is to regularly update your blog. Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. It will list everything you want to put on your blog, when you want to post it, and much more. (Photo credit: Wikipedia).

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Biznology

APRIL 22, 2014

If you’ve been blogging for a long time, your life has probably changed a number of times. Yes, it’s true that both my blogs s**t the bed in a catastrophic failure; but, before that happened, I did some pretty amazing things. After five years of blogging shamelessly on behalf of AH, what was I to do? But no more!

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Biznology

AUGUST 28, 2013

Sometimes the best blogging ideas come from creative places. The next time you get caught in a blogging rut, look to these eight places for some guidance. Blogging is a valuable marketing tool that requires consistency. When you are in a blogging jam, take a look at the calendar. Photo credit: Wikipedia.

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Biznology

OCTOBER 3, 2017

I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ). What’s even better is that the latest versions allow users to do so many useful things.

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Biznology

DECEMBER 27, 2019

Email marketing automation is when you set up for your business automated emails and drip campaigns that will go out to your clients when they take certain actions in regards to your business. The automated email can give information related to the blog post they’ve read and advertise a product.”. The Email to Re-Engage Clients.

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Biznology

OCTOBER 16, 2013

In the world of marketing, it’s all about return on investment (ROI) and getting the most out of your marketing efforts. This is no different in the world of online marketing and search engine optimization (SEO). First, you should consider what types of websites you are trying to obtain links from with your guest blogging.

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Biznology

FEBRUARY 13, 2018

As I have written many times before, Being Pretty isn’t Enough for Social Media Marketing : I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. Influencer marketing is no longer an optional part of a social media campaign. Influencer marketing is almost aways all-or-nothing.

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Biznology

MAY 23, 2013

Content marketing takes many forms and one of the more popular approaches is through blogging. Developing content on your own blog is helpful, but linking to your company on outside sites through blogger outreach is even more powerful. Don’t leave it up to the home blog to drive traffic to your guest post. Ask for topics.

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Biznology

DECEMBER 27, 2012

Most of you know that I do career coaching, mostly for technical and marketing executives. I had an interesting conversation recently during one such coaching session, when my client expressed a deep need to publicize her expertise but lamented her inability to maintain her blog. Answering each question is a potential blog post.

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Biznology

APRIL 5, 2018

To help you out, the rest of this post will briefly tackle three of the things that you can do to execute a better marketing strategy based on what you can often see being suggested by home improvement bloggers and businesses themselves. Harness the power of blogging. To succeed in blogging, content is king. Like this post?

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Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

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Biznology

OCTOBER 14, 2011

As the managing editor of Marketing Pilgrim part of what I have to do on a daily basis is watch the e-mail requests stream in about the wonderful opportunity I have to allow people be a guest author on the blog. Over time, through my life in the world of Internet marketing, I met people like Andy Beal and Mike Moran.

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Biznology

JUNE 21, 2018

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. And given the fact that many companies chiefly interact with their customers through digital media, developing a well-defined marketing “voice,” is a must for just about every business.

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Biznology

MARCH 27, 2019

I am mid-way through a blog series on marketing technology and I have to pause. The interview focused on human-centered marketing. On the Social Media Marketing Podcast, Mike Seltzner recently interviewed Mark Schaefer about his new book. The book is called Marketing Rebellion: The Most Human Company Wins.

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Biznology

FEBRUARY 3, 2012

Then there is the blog. Breathe life back into the blog. You see, blogs have a way of keeping you sharp. I would bet dollars to donuts that if you had continued to keep the blog up to date the rest of the site, and your entire online presence) would have been kept up to date as well. Your design is outdated.

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Biznology

JULY 26, 2011

I am in the middle of guiding some new bloggers over at Marketing Conversation. on how to blog most effectively. name, they might choose AH instead of Abraham Harrison ; and, since that AH is on a corporate blog , they might forget to link it to the best page in the corporate Web site. Image by quinn.anya via Flickr.

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Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Pump up your omni-channel marketing.

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Biznology

AUGUST 21, 2018

You might not think so, but it is business casual, especially if you’re representing your own company, organization, or are using Twitter as a method of marketing. Treat Facebook like a blog–sort of. While Twitter is a river and Facebook is a blog, Instagram–as I’ve said before–is a gallery.

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Biznology

AUGUST 24, 2018

Marketers across industries don’t like to admit defeat. However, not every marketing plan provides results, and sometimes, the best course of action is to scratch a campaign completely and move on. Indeed, knowing when to halt an ineffective marketing tactic and adopt a new approach is actually a vital skill to develop.

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Biznology

SEPTEMBER 11, 2019

It takes various marketing strategies and persistence to reach your audience and boost sales. Doing the opposite – flooding customers with assertive marketing — overwhelms and even annoys them. Start by contacting blogs to see if they will review your products in a post. It’s estimated there will be 1.92

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Biznology

MAY 19, 2020

The following is syndicate d from our partner GaggleAMP’s blog, where Consultants Collective member, Casey Hall , shares his expertise in marketing messaging. Your marketing messaging is more important than its ever been during the time of the coronavirus. But as this stretches on, some marketers are trying to be clever.

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Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

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Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

APRIL 11, 2019

Try writing a guest blog post. The post Ten self-marketing tips for undergrads appeared first on Biznology. If you’re not a natural joiner, then find other ways to position yourself. Follow writers on business subjects of interest to you, and actively comment on their posts. Think ahead.

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Biznology

JULY 26, 2011

Image by quinn.anya via Flickr I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many things I take for granted. One of the biggest trends I see is internal shorthand. What I mean is that [.].

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Biznology

AUGUST 8, 2019

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. So, I decided to look into what’s going on in B2B marketing in Argentina. Ruth: How do B2B marketers in Argentina approach new customer prospecting these days? Frias , who filled me in. Please explain.

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Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. Yes, please! John Heywood.

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Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

SEPTEMBER 27, 2018

For years businesses have been dividing their marketing strategies based on a number of factors. However, the most effective content marketers understand how to link their various efforts to form one, cohesive strategy. For more information on harnessing broadcast-to-digital marketing data, contact a company like Advocado.

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Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

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Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

MAY 10, 2017

As influencer marketing programs become more popular, businesses are wondering how they can create their own influencer programs without emptying their piggy bank to hire influencers experts to do it for them. There’s a reason that 48% of surveyed marketers plan to increase their influencer marketing budgets this year.

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Biznology

DECEMBER 18, 2020

You can read David’s review for his Avast blog here.) Paul and David discuss the wider implications of the movie for B2B marketers, particularly for the tech world that we both know so well. The post FIR B2B #142: Why B2B Marketers Should care About ‘The Social Dilemma’ appeared first on Biznology.

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Biznology

JANUARY 15, 2020

My choice for most epic 2020 marketing prediction is Gartner’s “80% of Marketers Will Abandon Personalization Efforts by 2025.” Adding screen grabs or illustrations to an edited transcription can turn it into an article or blog post. The post Which tech marketing video trends will prevail in 2020?

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