B2B Memes

NOVEMBER 23, 2011

Doc Searls and David Weinberger: "Markets are conversations" In 1999, when Doc Searls and David Weinberger wrote in The Cluetrain Manifesto that “ markets are conversations ,” it was a fresh, radically new idea. Searls and Weinberger were addressing their comments above all to public relations and marketing people.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

B2B Memes

JULY 16, 2013

Content marketing. Susan Getgood raises an important point today on her Marketing Roadmaps blog when she calls attention to the multitude of conflicting definitions for terms like content marketing and native advertising. New Editorial Rules Nod to Content Marketing. Content Marketing native advertising'

Demand 100

Demand Peer-to-peer Social Networks Advertisements 100

B2B Memes

SEPTEMBER 8, 2011

In a rare post today, Paul Conley stated the obvious : he doesn’t publish much on his blog anymore. Obvious or not, what made his statement today interesting was the way he said it: Not, “I don’t blog much anymore,” but “I’m not a blogger anymore.” You can be a blogger one moment, a marketer or journalist the next.

Social Media 100

Social Media Media Blogger Act-On 100

B2B Memes

MARCH 9, 2011

To my mind, neither of these changes has any effect on the social aspects of his blog. But for anyone who reads many blogs each day, as I do, a good RSS reader is essential, and a full-text feed of each post is vastly more efficient than a summary. For one blog, it’s a minor inconvenience; for many, it would be a disaster.

Social Media 100

Social Media RSS Media Wikipedia 100

B2B Memes

SEPTEMBER 22, 2010

Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”. My working life is now completely consumed by content marketing. I don’t hire anyone that doesn’t blog.”.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

APRIL 20, 2010

Over the weekend, one of my blog posts from several months ago provoked a comment that was simply too good to let pass unnoticed. Does content marketing inherently compromise journalistic ideals ? It’s clear, I think, that content marketing proponents would argue that this is a problem of implementation. This makes sense.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

NOVEMBER 22, 2011

Like many posts on this blog, the e-book aims to help traditionally trained journalists, marketers, and content creators understand the ideas and values that differentiate new media from old. Both as a preview and as an invitation for your feedback, over the next week I’ll review each of those principles in a blog post.

Media 100

Media Transparency Differentiation Social Media 100

B2B Memes

JUNE 18, 2012

The best recent example, perhaps, comes from Kashmir Hill’s Forbes.com story last February recapping Charles Duhigg’s New York Times article on consumer marketing and data mining. But short of that extreme, there’s plenty of disagreement. I can’t find similar motivations in the pedestrian article Hammock criticizes.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

JANUARY 10, 2011

That was the implicit question in a plaintive tweet last week from Bob Scheier: After a look at HubSpot’s Writers Network , he asked: “Why are rates so low ($50/blog post)? On its face, this trend would appear to be great news for marketers. As he points out, though, many marketers, at least for now, “see this differently.”

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

AUGUST 31, 2010

Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. Consider, for instance, how these well-known blogs use figures from popular culture to illuminate B2B subjects: Hubspot and sports: “ Why I Would Hire Bode Miller as My Inbound Marketer.”.

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

NOVEMBER 30, 2011

Twenty-nine days ago, I set out to write a post a day for this blog. My less-than-helpful blogging companion. What I feared might turn out to be a month of sub-par blog posts ended up at least as good as my average work, and possibly better. More content means more blog traffic. It needs to be marketed. I think so.

Blogger 100

Blogger Rules Twitter Work Management 100

B2B Memes

JULY 1, 2010

As explained in detail on Charles Apple’s blog , what I mistook for a real newspaper was in fact a four-page advertising wrap. I’ve talked here before about how publishing and content marketing exist on a continuum , not distinctly separate, but more like siblings. Hold on, it says “ADVERTISEMENT” above the photo. Unseemly expletive.

Advertorials 100

Advertorials Ethics Transparency Trust Marketing 100

B2B Memes

SEPTEMBER 19, 2011

Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. I’d also recommend reading Joe Konrath’s blog “A Newbie’s Guide to Publishing” (even though it’s aimed at fiction writers) and following Dan Blank and Porter Anderson on Twitter. So what’s stopping you?

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

OCTOBER 4, 2010

In a blog post today, Ian Burrell, the media editor for The Independent offered fresh evidence that, at least in the UK, the growth of brand journalism (i.e., journalists moving into content marketing ) is more than theoretical. Tags: Content Marketing brand journalism. In other words, the brand journalism trend is real.

Trends 100

Trends Advertorials Brand Identity Branding 100

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. We have done little to sell marketers on the value of the content experiences, themselves.&#. We calculate economic value based upon opportunities to see (OTS).

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

JANUARY 12, 2012

My goal in writing this e-book was to give people trained in traditional media—journalists in particular, but also people from public relations, marketing, and other areas—an easy-to-read, practical, and concise introduction to the new-media revolution. Then you might want to read more about it here.).

Media 100

Media Public Relations Social Media Training 100

B2B Memes

MAY 11, 2010

With publishing luminaries like Paul Conley , Joe Pulizzi , and David Meerman Scott urging journalists to turn to content marketing for rewarding career options, you might think there would be a stampede of ink-stained wretches leaping into the field. I mean this literally: to many journalists, content marketing is just another term for PR.

PR 100

PR Content Fulfillment Public Relations 100

B2B Memes

MARCH 25, 2011

First, a confession: My first reason for writing this post is so I can embed a really cool infographic about Google on my blog. So journalists, content marketers, and writers alike take note: Infographic skills are no longer optional. But the fact that I want to do it reflects the power and beauty of infographics. Click to enlarge.

Dwell 100

Dwell Advertising Mediums SEO High Quality Lead 100

B2B Memes

JULY 3, 2012

In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. By their standards, only nine of the Fortune 500 corporations are highly digital. That’s no surprise. Why do I need to determine how digital I am?”

Marketing Proposals 100

Marketing Proposals Budget Programs Advertising Mediums Social Media 100

B2B Memes

JUNE 28, 2010

In a comment today on a recent B2B Memes blog post, “ Content Marketing’s PR Problem ,” a reader by the dubious name of Ant Miles raises an interesting point about content marketing and journalism. As Miles notes, journalism is often biased in hidden ways by PR and marketing. Tags: Content Marketing Ethics.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

APRIL 13, 2011

You only need to review the online outrage over the swiping of a blog post by Cooks Source last fall to see that. The practice takes a variety of forms, but straightforward examples include Digg , TechMeme , and B2B Marketing Zone. But this is not what aggregation is about.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

NOVEMBER 8, 2010

The most irritating offenders were the sleazy market research firms that published high-priced reports based largely on reuse of our content or, worse yet, outright plagiarism of it. Tags: Ethics blogging magazines. What I learned, ultimately, was not to get too upset by all this unauthorized reuse.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

B2B Memes

MAY 9, 2012

Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. The problem with traditional news is that traditional journalists are increasingly unnecessary to produce it.

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

MARCH 11, 2011

One is BNA Tax Management editor and former ASBPE president Steven Roll, with whom I spoke last week (you can hear some of our conversation on his latest blog post ). They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing. They deserve it.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

OCTOBER 13, 2010

On his Guardian blog today, Roy Greenslade noted a curious phenomenon involving current journalism students. Later, when the application packets started to arrive, they all included an emphatic word or two about the weak job market and how post-doctorate employment was not guaranteed. Were they really trying to scare me off?

Tagging 100

Tagging Media Planning Course 100

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. Most of the time, the kind of publishing that content marketers do isn’t very risky. If you quote extensively or borrow images from other blogs, do you have the right to do so?

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Memes

FEBRUARY 1, 2012

Last November, I challenged myself to write a blog post a day. Marketing does not come naturally to me. It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. I am happy to say I met my goal. This month, I’m setting my sights on Twitter.

Twitter 100

Twitter Broadcasting Rules Youtube 100

B2B Memes

OCTOBER 4, 2012

As he explains, “Today almost every news outlet is organized around fixed beats: ‘financial markets,’ ‘real estate,’ ‘technology’, and so on.”. 30 Lessons from 30 Blog Posts in 30 Days. The idea is best understood by reading Quartz news editor Gideon Lichfield’s slightly nerdy but persuasive rationale for abandoning the beat.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

As he explains, “Today almost every news outlet is organized around fixed beats: ‘financial markets,’ ‘real estate,’ ‘technology’, and so on.”. 30 Lessons from 30 Blog Posts in 30 Days. The idea is best understood by reading Quartz news editor Gideon Lichfield’s slightly nerdy but persuasive rationale for abandoning the beat.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

SEPTEMBER 9, 2010

While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Logically, then, the most exciting and successful advances in B2B media should come from those with an understanding of B2B markets but without the old-media burdens.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

NOVEMBER 12, 2010

One of the most exciting areas today in the realm of what we used to call publishing is content marketing. It’s a useful word that covers the variety of media that marketers can use, while editorial is narrower, mostly limited to writing. Then why is editorial such a rare word in blogs about content marketing?

Content Marketing 100

Content Marketing Ethics Eloqua Content 100

B2B Memes

NOVEMBER 9, 2011

Our traditional mass-market culture and ways of doing business are built around serving the mass, the normal. You might just be wasting your time, or worse, risking your job. Though the title of Seth Godin’s latest book is We Are All Weird , its premise is that most of us don’t realize or admit it.

Media 100

Media Blogger Social Media Advertising Mediums 100

B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. We used to call it “blogging,” but it’s become a bit more complex than that now. I know precious few journalists still who have really got their head around this concept.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

NOVEMBER 10, 2011

MUD day 10: On his new blog today, UK journalist Tony Hallett considered a question raised indirectly by my Tuesday post on destination versus identity. In chats, live blogging, and other types of instant publishing, there is no active editorial control, no formal restraint on the personal voice.

Social Media 100

Social Media Brand Identity Branding Media 100

B2B Memes

AUGUST 12, 2011

What piqued my curiosity was a blog post earlier this week by Colin Owens called “Finding the Value of Engagement on Twitter.” A marketer for the Hays Group healthcare practice , Owens tells how after a year of using Twitter as a glorified bulletin board, he realized that he was not using it productively.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

NOVEMBER 4, 2011

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

DECEMBER 10, 2012

Paul Conley has written another one of his all-too-rare blog posts , and as usually happens, he has motivated me to get off my own long-dormant blogging butt. Back then, he surprised me with a pessimistic assessment of the state of content marketing as a home for journalists. Content Marketing’s PR Problem.

Practices 100

Practices Content Marketing Content Paid Search Agency 100