Avitage

JUNE 13, 2012

Content marketing has created a content conundrum. Content marketing is fundamentally about creating buyer relevant, education oriented content, that supports the buying team as they progress through a buying journey. Blogs have emerged as the best way to create for content marketing. But what do you do next?

Video Marketing 120

Video Marketing Content Marketing Best Practices Content 120

Avitage

MARCH 7, 2012

Hubspot Inbound Now Video Interview also a Case Study In Creating Like a Publisher Whether you are new to content marketing or an advanced practitioner you can learn something from the recent Hubspot Inbound Now interview with Joe Pulizzi of Junta42 and founder of the Content Marketing Institute.

Practices 120

Practices Content Marketing Best Practices Content 120

Avitage

MARCH 6, 2013

Look at the key tabs that focus on solutions, their blog, and their resources. Assess Your Best Competitor Begin your competitive assessment by going to your best competitor’s website to see what content is positioned to engage buyers. Ask the following questions: How many and which buying roles are they targeting with their content?

Marketing Management 120

Marketing Management Content Marketing Content Vendors 120

Avitage

OCTOBER 30, 2014

This blog published on the Sandhill.com blog. It offers great potential to address many content challenges marketers face. Content Marketing Content Operations Featured Tips & Techniques content curation content operations' Content curation today is a severely underutilized tactic. Please read the post here.

Curation 120

Curation Content Tips Tactics 120

Avitage

OCTOBER 30, 2014

I read with interest John Jantsch’s Duct Tape Marketing blog Why Content Creation Is Everyone’s Job. The lesson involves the difference between thinking like a marketer, and thinking like a publisher. It illustrates a new reality all organizations face, but is especially important for enterprise marketers.

Multi-Channel 120

Multi-Channel Content Opinions Education 120

Avitage

OCTOBER 27, 2014

People responsible for sales and channel enablement, marketing and content operations, or supporting groups that use content, face many challenges. Think about the customer-facing, content-using groups across your organization: in marketing and sales of course, but also customer service, training and HR (talent acquisition).

Content 120

Content Curation Paid Search Agency Marketing Automation Services 120

Avitage

JULY 31, 2012

Marketing (marcom, product marketing, field marketing), multiple vendors or contractors, training, field sales and pre-sales, executives — almost everyone creates slides. We all know blogs that contain visuals are read and shared more frequently than text only blogs. Where are slides created in your company?

Marketing Management 120

Marketing Management Training Vendors B2B Sales 120

Avitage

JUNE 4, 2014

For: Senior Marketing Executives, Content Strategy Professionals Subject: Enterprise Content Strategy for Customer Facing Content Rigor: Comprehensive, not introductory Recommended Pre-reading: Content Strategy Beyond Marketing and Websites It’s (Past) Time to Make Content Marketing Intelligent Content is a Strategic Imperative for B2B Selling (..)

Enterprise Management 120

Enterprise Management Marketing & Strategy Content Paid Search Agency 120

Avitage

MARCH 26, 2014

The Four Cs of Content Marketing I’ve written about content as more, and different than, format. For example, your approach as well as resource and vendor selection might depend greatly on whether you want to create a blog or whitepaper, PowerPoint or video. Content Marketing Content Publishing Tips & Techniques'

Conversion 120

Conversion Content Vendors Custom Publishing 120

Avitage

OCTOBER 17, 2012

It’s one thing to ask domain experts or writers to write short form blogs, and maybe try to find a relevant supporting image for a post. And a poor blog that takes someone a couple of hours to write, and few people read, has a relatively minimal impact on the business. But video content is becoming part of this shift.

Domain 120

Domain Webinar Metrics Video Marketing Organic Leads 120

Avitage

OCTOBER 17, 2012

It’s one thing to ask domain experts or writers to write short form blogs, and maybe try to find a relevant supporting image for a post. And a poor blog that takes someone a couple of hours to write, and few people read, has a relatively minimal impact on the business. But video content is becoming part of this shift.

Content 120

Content User-Generated Content Webinar Metrics Domain 120

Avitage

SEPTEMBER 3, 2014

.” This syndrome reared its ugly head when we realized that our spreadsheet based content inventory wasn’t really working as a good way to discover and access the right content for specific sales, marketing or content requirements. We weren’t going to move our blog posts, or content rich web pages.

Aggregators 120

Aggregators Work Management Marketing Management Content 120

Avitage

MARCH 26, 2012

For marketers who have embraced the publishing mindset in support of inbound and content marketing strategies, execution has emerged as the new barrier to success. You blog, create whitepapers or e-books, conduct webinars and even dabble in videos. You understand the need to think like a publisher.

Lead Ranking 120

Lead Ranking Barriers Content Custom Publishing 120

Avitage

JUNE 19, 2012

I opened and read email, a few blogs and checked out Twitter streams. An article about recent research results on content marketing spend caught my eye. Then my brain fired off a content marketing principle: acquire. My day started like most days. So, what did I do? ” We all do this, don’t we?

Curation 120

Curation Practices Content Network Marketing 120

Avitage

MARCH 20, 2012

If you have embraced these practices you are indeed off to a good start.

Marketing Management 120

Marketing Management Content Storytelling Vendors 120

Avitage

AUGUST 1, 2012

Start By Listening Social media is a terrific, low cost (time and effort only) way to listen to what is happening in your target markets, and even target customers. This gives you great insights that can fuel your business strategy, drive marketing and sales tactics, create messaging that resonates, and produce content.

Social Media 120

Social Media Media RSS Aggregators 120

Avitage

MARCH 7, 2012

While many have changed the way they market over the last three to five years, I don’t see corresponding changes in the way they create content. ” I put the emphasis on “one” — one blog, article, webinar, whitepaper, video, etc. I call the traditional approach a “point production” method.

Content 120

Content Webinar Metrics Relevance Video Marketing 120

Avitage

MARCH 13, 2014

Take a whitepaper, webinar, etc and “turn it into” a blog, an infographic, chop it up into little videos or podcasts. If your education or nurturing content sounds like marketing or selling, or just entertainment, it won’t work well. Reformat I see a lot of confusion about the concepts repurposing and reformatting.

Design 120

Design Content Education User-Generated Content 120