ANNUITAS

SEPTEMBER 21, 2011

The world of B2B marketing continues to change at an incredibly rapid pace. Just when it seems that marketing automation and social media are finally being adopted, we have pundits proclaiming them passé and that more cosmic shifts are underway.

B2B Marketing 100

B2B Marketing B2B Social Media Marketing Automation 100

ANNUITAS

JANUARY 31, 2023

A lot of “ why I joined [company x] ” blog posts tend to digress into the philosophical and are too vision quest-y for me to take them seriously. The tremendous moment to jump in and help so many companies fix their underperforming marketing and sales motions. For me, it’s all about timing, opportunity, scale and impact.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

OCTOBER 4, 2016

B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. Here are a few marketing automation hacks you need to try: Tokens-.

Marketing Automation Services 181

Marketing Automation Services Marketing Automation Automation Work Management 181

ANNUITAS

JULY 20, 2021

For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. Shifting to a strategic demand marketing state allows you to perpetually drive scalable, sustainable growth.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

ANNUITAS

NOVEMBER 8, 2011

On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what would define and continue to define Apple.

Advertising Agencies 100

Advertising Agencies Paid Search Agency B2B Marketing Ad Agencies 100

ANNUITAS

DECEMBER 4, 2020

According to Drift , “between 2019 and 2020, using a Conversational Marketing solution to schedule a meeting, purchase an item, or add yourself to a mailing list more than doubled.”. There are great chat best practices to follow that have been well documented by many, such as this best practice blog by Drift. Optimizing.

Demand 130

Demand Enterprise Management Marketing & Strategy Marketing Strategy 130

ANNUITAS

FEBRUARY 23, 2021

A key component to success is demand marketing programs that repeatably contribute real, measurable pipeline lift. But far too many demand marketing programs are stuck a tactical, activity-based status quo. Because of this legacy, the rest of the organization often thinks of marketing as a cost-center and a tenuous relationship exists.

Demand 130

Demand Work Management Budget Programs Planning 130

ANNUITAS

SEPTEMBER 28, 2022

B2B go-to-market organizational design is in a state of crisis. Accenture : “It’s common to see deeper silos from well-established companies that have existed for a long time … more defined boundaries of where marketing activities end, and sales activities begin.”. There is no other way to say it.

Ideal Customer Profiles 130

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 130

ANNUITAS

MAY 13, 2020

Both ask the same, fundamental question when analyzing demand marketing budgets: What real sales ‘lift’ am I getting from this spend? A Nielsen blog post notes : Marketers in every industry have one common goal: Prove that marketing efforts help drive more revenue… . Assessing the Impact of Demand Marketing.

Demand 147

Demand CMS Development Marketing Attribution Budget Programs 147

ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

ANNUITAS

SEPTEMBER 18, 2014

This was my third consecutive Content Marketing World (this was the fourth edition of the show), and I couldn’t help but notice a pretty radical shift from years past. Once upon a time, the focus was on the actual creation of content in all of its flavors: How do I convince my boss that content marketing is important?

Content Marketing 100

Content Marketing Planning Content Demand Generation 100

ANNUITAS

NOVEMBER 25, 2014

Is that the reason why the vast majority of content that is produced today does not help marketers connect with their buyers? percent of enterprise marketers utilize buyer personas when planning Demand Generation programs and activities. Author: Erika Goldwater, CIPP/US @erikawg is Vice President, Marketing, ANNUITAS.

Planning 100

Planning Buyer Personas Effectiveness Content Marketing 100

ANNUITAS

AUGUST 2, 2023

Many of you have been following our thoughts on the blog surrounding two main concepts: the office of the Chief Growth officer , and the importance of approaching go-to-market via a Converged Growth lens. In short, the book is all about helping you create what we see as a new “Operating System” for go-to-market.

Marketing Analytics Tools 130

Marketing Analytics Tools Act-On Analysis Marketing Management 130

ANNUITAS

JANUARY 31, 2014

With the Superbowl fresh on my mind, I can’t help but make an analogy as to how most marketing organizations are run (or not run) today. Yet most marketing organizations today are built in silos with no one in the quarterback role to determine the Demand Generation Strategy. Isn’t the same true for marketing? In this Buyer 2.0

Enterprise Management 100

Enterprise Management Marketing Management Demand Generation Marketing & Strategy 100

ANNUITAS

APRIL 28, 2015

Perhaps you have read the latest marketing book, Experiences: The 7th Era of Marketing ? The book, written by Carla Johnson and Robert Rose , provides insight into what marketers need to focus on today and it has nothing to do reach or campaigns. Q: Can you explain what CCM means and why it is so important in today’s marketing?

Work Management 100

Work Management Paid Search Agency Marketing & Strategy Organic Leads 100

ANNUITAS

SEPTEMBER 3, 2013

Absolutely not, not every marketer will become a marketing technologist. Blog Analytics B2B Marketing Demand Generation Marketing technologist'

B2B Marketing 100

B2B Marketing B2B Demand Generation Demand 100

ANNUITAS

JULY 2, 2020

As long as marketing and sales struggled to connect with buyers throughout the funnel, then the company would continue to miss growth goals. Normally banks have adequate time to prepare for new regulations or product offerings before they hit the market. COVID-19 Impact on Financial Institutions. They’re making moves right now.

Demand 130

Demand Buy Work Management Process 130

ANNUITAS

FEBRUARY 10, 2015

In November 2014, ITSMA took a poll to gain insight into the top priorities of B2B marketers over the next two years. When looking ahead to 2016, marketers forecasted a change in these priorities with Lead Generation moving from the second most important to fifth and Understanding Buyers as the top priority as indicated by 85% of respondents.

Demand Generation 100

Demand Generation Marketing & Strategy Forecasting Lead Generation 100

ANNUITAS

SEPTEMBER 24, 2020

Never before has it been so critical to provide patients healthcare when and where they want it through methods like patient-centric demand marketing. Scaling telehealth programs up alongside targeted, strategic demand marketing efforts can help bridge the revenue gap created by COVID-19. Patient-Centric Demand Marketing.

Demand 113

Demand Top of Funnel Planning Digital Marketing Funnels 113

ANNUITAS

DECEMBER 9, 2014

As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. I love a good list (how to anything or five ways to better… get me every time), relevant eBooks, webinars, videos and helpful blog posts keep me current and always learning new things. If marketers are only 2.8%

Planning 100

Planning Gartner Demand Generation Budget Programs 100

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. In answer to the age-old question of which platform is the best one for B2B marketing? Well, as David Lee King said in his blog post of the same name, there is a Big Difference Between Your Social Media & Gary Vaynerchuk’s Social Media.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ANNUITAS

MARCH 5, 2015

The job of a B2B Marketer is hard and continues to get harder when trying to keep up with today’s sophisticated buyer while obtaining and maintaining the skills needed to do our jobs effectively. Marketing enablement is not something most marketers have heard of…because most organizations don’t invest in it.

Demand Generation Agencies 100

Demand Generation Agencies Planning Webinar Metrics Demand Generation 100

ANNUITAS

SEPTEMBER 10, 2015

From the keynote presentation at Content Marketing World the words of Kristina Halvorson , author and CEO of Brain Traffic, “We want to win, we want to be on the big stage and we want to be the Red Bull of our industry.” Marketers want it all. Author: Erika Goldwater, CIPP/US @erikawg is VP, Marketing for ANNUITAS.

Planning 100

Planning Demand Generation Marketing & Strategy Advertising Benchmark 100

ANNUITAS

MARCH 10, 2015

This post first ran on the Type A Communications blog September 30, 2014. For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel uncertain. It’s about realizing, understanding and then doing something about the new roles that we need to have as marketers and marketing departments.

Forrester 100

Forrester Advertising Agencies Paid Search Agency CMO 100

ANNUITAS

FEBRUARY 24, 2015

Regalix Research recently published their State of B2B Marketing 2015 report. The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. Marketers Are Still Struggling With Measurement & Analytics. Marketers Are Prioritizing Outcomes Ahead of their Buyers.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

ANNUITAS

FEBRUARY 4, 2015

Today’s B2B marketer knows to be successful we have to become buyer-centric in all we do. While we work on maximizing our buyer-centricity in our marketing, what about working on ourselves as marketers, to make us more effective in what we do? There is no shortage of resources when it comes to marketing automation- so dive in.

Demand Generation 100

Demand Generation Marketing Automation Services Class Paid Search Agency 100

ANNUITAS

OCTOBER 29, 2013

The master exclude functionality in marketing automation is like the find and replace feature in Microsoft Word. Blog Buyer persona marketing automation master exclue progressive profiling Strategic Demand Generation'

Marketing Automation 100

Marketing Automation Automation Buyer Personas Demand Generation 100

ANNUITAS

NOVEMBER 13, 2014

Among the many insights that came from the study, there were two in particular that stood out from the others in terms of the ability for B2B marketers to perform at a high level within their roles. When asked the “Rate the skill set of the marketing personnel in terms of executing their Demand Generation Strategy”, only 7.5%

Planning 100

Planning Demand Generation Forrester Case Studies 100

ANNUITAS

MAY 9, 2016

Spring is my favorite season for many reasons, but one of the top reasons is the annual Marketo Marketing Nation Summit #MKTGNATION where like-minded marketers that are passionate about all things marketing and especially marketing automation, come together to share knowledge, experience and insights that are helpful for all marketers.

Marketo 100

Marketo Peer-to-peer Planning Marketing Automation Services 100

ANNUITAS

JANUARY 14, 2014

Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3' A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. These pieces help you get there.

B2B Marketing 100

B2B Marketing B2B Demand Generation Content 100

ANNUITAS

NOVEMBER 4, 2014

However, including images in your emails or content marketing efforts may be negatively impacting your email deliverability and overall effectiveness. Most email marketers have heard the term “reputation” before and know the difference in Internet Protocol (IP) and domain reputation.

Email Marketing 100

Email Marketing Marketing Automation Services Deliverability Domain 100

ANNUITAS

DECEMBER 10, 2013

I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content. Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing'

Eloqua 100

Eloqua Content Marketing Marketing & Strategy Blast Campaigns 100

ANNUITAS

AUGUST 6, 2013

Understanding the ins and outs of email deliverability best-practices is an essential part of any Demand Generation Strategy and will soon become another skill set that best-in-class marketers must have. Blog B2B Marketing Demand Generation Strategy Email best practices Email Deliverability'

Deliverability 100

Deliverability Email Marketing Demand Generation Class 100

ANNUITAS

OCTOBER 15, 2013

Blog content marketing Doug Kessler Erika Napoletano Joe Chernov Joe Pulizzi Larry Smith MarketingProfs B2B Forum Steven Shepard' Your words are the best words. Sometimes we spend too much time looking for the right words, instead of using our best words, whatever they may be.

Storytelling 100

Storytelling Content Marketing Content B2B Marketing 100

ANNUITAS

SEPTEMBER 24, 2013

Blog Ardath Albee B2B Marketing Carlos Hidalgo content marketing Content marketing world Demand Generation Joe Chernov Joe Pulizzi Mid-funnel content Robert Rose' If your metrics for success are based on volume (clicks, downloads, views, likes, etc.) then you might not be serving your pipeline and revenue goals.

Top of Funnel 100

Top of Funnel B2B Marketing Content Marketing B2B 100

ANNUITAS

MAY 29, 2014

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. Content – Take Inventory of your current digital marketing programs such as newsletters, forms, landing pages, transactional emails, SMS/MMS, and social media. Send us an email if you need assistance.

B2B Marketing 100

B2B Marketing Opt-in Opt-out B2B 100