Adobe Experience Cloud Blog

DECEMBER 2, 2011

by Maria Pergolino Advertisers are constantly extolling the benefits of B2B social media for their business. Even professions and services beyond marketers think its one of the best things to happen to their marketing campaigns in years. But what are the numbers to know behind the most popular social media platforms?

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Social Media Statistics Social Marketing B2B Marketing 48

Adobe Experience Cloud Blog

JUNE 1, 2012

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. We are very excited to welcome him.

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Social Media Practices Marketing Automation Services Media 48

Adobe Experience Cloud Blog

MAY 23, 2010

There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry. On the Savvy B2B Marketing Blog, C.

Social Media 48

Social Media Media Web 2.0 B2B 48

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

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Marketing Mix Tactics Work Management Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 15, 2016

While it’s certainly not a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience—be it friends, families, colleagues, or prospects and customers. Captivate Your Buyers.

Video Marketing 48

Video Marketing Broadcasting Thought Leadership Marketo 48

Webbiquity

DECEMBER 16, 2013

Infographics About Content Marketing. Anyone involved in content marketing knows it’s important to mix it up, using a variety of content formats (text, images, video, etc.), Content Marketing And Its Impact On Your Business (Infographic) by Business2Community. Pam is a content marketing rockstar.

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Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. B2B blogs provide an avenue for thought leadership content.

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B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Adobe Experience Cloud Blog

MAY 19, 2017

In this blog, I’ll make a case for why you should consider adding Quora to your marketing mix, and more specifically, try their advertising. The Marketing Benefits of Quora. The post How To Get Started With Quora Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Paid Search Agency Ads Budget Programs CTR 133

Adobe Experience Cloud Blog

SEPTEMBER 11, 2017

Content around national holidays, bizarre holidays, and even local festivities draw huge crowds on social media. At Unmetric, we constantly measure and monitor our marketing efforts. We’ve found that we get a lot of engagement (and conversions) from our content on social media holidays, like this Mother’s Day article.

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Marketing Mix Social Media Social Marketing Media 134

Adobe Experience Cloud Blog

MAY 16, 2014

If you’re marketing on social , it’s likely that Facebook is part of your marketing mix ; even if it isn’t, every social network is affected by Facebook’s actions. Simply put, these acquisitions could have big implications for marketers. Social Media'

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Acquisitions Facebook Buy Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 30, 2016

When you consider your marketing mix, the programs you run and channels you use typically have well-established metrics. Over the years, the subject of content marketing measurement has been discussed widely and yet, it still feels like there are no clear or standard metrics to measure the impact of your content investments.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Content 48

The Effective Marketer

JULY 30, 2012

What hiring companies want: someone that understands how to prepare for and conduct a webinar (aka the logistics ), how to market a webinar, and how to use webinars effectively as part of the marketing mix. You’ve got to understand how email marketing works , how it is used successfully and what pitfalls to avoid.

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Education Marketing Automation Services Work Management Planning 100

Full Circle Insights

SEPTEMBER 12, 2022

If you’re just starting out with account-based marketing, check out our blog posts What is Account Based Marketing and How to Get Started with Account Based Marketing for a deeper dive into the landscape of ABM and the steps you can take to implement ABM within your current marketing strategy. Metadata.io.

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Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

Digital ads can be seen on the websites your buyer visits, on her mobile phone, on social media channels, and on her smart watch. As marketers, we may feel like we have come a long way with digital advertising, but we are still in the early stages. So why should you focus on digital advertising?

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Advertisements Advertising Multi-Channel B2B Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 19, 2013

Smart savvy marketers that are harnessing the power of visual content and the high engagement that it delivers are much more likely to be rewarded by leveraging Instagram as part of their overall social media marketing mix.

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Marketo Marketing Mix User-Generated Content Ideal Customer Profiles 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Online accounted for 7% of the B2B marketing mix in 2008. B2B Social Participation. Source : BizReport.

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Statistics B2B Marketing Emarketing B2B 48

Adobe Experience Cloud Blog

JUNE 13, 2012

That means it’s more important than ever to include custom content in your overall marketing mix. Then, use the Google Blogs search option and search for blog directory sites such as Technorati and Blogcatalog for blogs that are relevant to your product or service. 2: Make Every Employee a Content Creator.

Tactics 48

Tactics Marketing & Strategy Marketing Strategy RSS 48

Adobe Experience Cloud Blog

APRIL 2, 2012

by Jason Miller Marketers often debate the merits of inbound marketing vs. outbound, but few discuss the added benefits you can achieve by combining both. A well rounded B2B marketing mix should include elements of both inbound and outbound marketing strategies.

Inbound Marketing 48

Inbound Marketing Marketing Mix Marketo Marketing & Strategy 48

Adobe Experience Cloud Blog

APRIL 19, 2011

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. Promote others – One of the keys to an effective B2B social media program is sharing. The same holds true when developing strategies for Twitter.

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Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

APRIL 11, 2014

Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold. This didn’t surprise us – thanks to increasingly sophisticated marketing solutions, email has become the go-to channel for marketers, simple to both execute and scale.

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Planning Customer Surveys Multi-Touch Attribution Trends 48

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. In my previous post, I discussed why website engagement is the new marketing “must-have”.

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Allocation Marketing Websites SMB B2B Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 22, 2012

by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. To be successful and maximize the impact of your inbound marketing efforts, you need to combine it with other elements in your overall marketing mix. How to Build a Better Inbound Marketing Machine.

Inbound Marketing 48

Inbound Marketing Ad Building Marketo Marketing Mix 48

Adobe Experience Cloud Blog

AUGUST 7, 2013

Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. Take a look at our SlideShare for a glimpse of what’s inside: The Definitive Guide to Engaging Email Marketing from Marketo. Email Marketing'

Email Marketing 48

Email Marketing Blast Campaigns Marketing Management Marketo 48

Adobe Experience Cloud Blog

JUNE 6, 2011

Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads. Here are five key areas leading marketers are paying attention to now. Content creation is essential to the B2B marketing mix. Integrate social media strategies.

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Lead Generation Sales Qualified Leads Generation Lead Scoring 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. Get Everyone Involved : The person responsible for social media in your organization is not likely to know every one of your customers.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. Get Everyone Involved : The person responsible for social media in your organization is not likely to know every one of your customers.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

MAY 7, 2010

Learn more: Content Marketing University Resource Center. SEO and Social Media go hand in hand. . We’re also making sure everyone who blogs or participates in social media at Marketo has this list so they can do the same. . Learn more: Lee Odden’s Social media and SEO.

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B2B Marketing B2B Landing Pages Marketo 48

Adobe Experience Cloud Blog

AUGUST 12, 2011

by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! These new avenues of information are taking the B2B marketing world by storm, and there isn’t any sign of them slowing down. Base measurement around proving marketing ROI.

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Co-Registration Marketo Salesforce.com Webinar Metrics 48

Adobe Experience Cloud Blog

DECEMBER 12, 2011

The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. Algebra: It might not seem intuitive immediately, but there is a lot of algebra going into marketing in general, particularly in social media. It even has a name: Relationship algebra.

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ROI Analytics Automation Marketing Automation Services 48

Adobe Experience Cloud Blog

AUGUST 22, 2011

Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment. Here are some tips to boost your B2B marketing mix, inspired by three of history’s greatest Greek philosophers.

B2B Marketing 48

B2B Marketing Planning B2B Marketing Mix 48

Adobe Experience Cloud Blog

MAY 24, 2010

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers. Google Analytics.

Marketing Automation Services 48

Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

Adobe Experience Cloud Blog

SEPTEMBER 8, 2011

When these facets are all combined, infographics can serve as a powerful addition to your content marketing mix by raising brand awareness and driving your target audience to your online destinations. Are you using infographics as part of your marketing mix?

Trends 48

Trends Comparison Marketing Management Statistics 48

Adobe Experience Cloud Blog

MARCH 26, 2014

As any marketer who has decided to start truly engaging with their audience can tell you, those same feelings usually apply. As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. Measure and Analyze.

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Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

SEPTEMBER 23, 2011

With this ideal in mind, here are a look at quotes from five well known authors and the reasons they can inspire your B2B marketing mix. “It If you’re social media pages are lacking, try thinking of a different way of promoting them. A B2B marketer has to remember that not everything they do is going to be a hit.

B2B Marketing 48

B2B Marketing B2B Copywriting Paid Search Agency 48

Adobe Experience Cloud Blog

JUNE 27, 2011

If not, you’re missing out on a load of opportunities to fine-tune and ramp up your B2B marketing. You can make a big difference in your future online marketing mix simply by gaining a deep understanding of how referring website traffic behaves on your website. Don’t stop with the obvious channels, either.

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Analytics Marketing Analytics Tools Keywords Traffic 48

Adobe Experience Cloud Blog

SEPTEMBER 20, 2013

Whether you’re part of an enterprise marketing effort, or a team of one, we could all use a little secret magic in our SEO efforts. I’m willing to bet there’s one you haven’t included in your overall marketing mix. Integrate your SEO strategy with social media, content marketing , and email marketing.

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SEO Best Practices Press Distribution 48

Adobe Experience Cloud Blog

MARCH 22, 2013

by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. At first, things are going great!

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Inbound Marketing High Quality Lead Marketing & Strategy Cross-Selling 48