LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. blogging, creation of high-quality content, and website conversion optimization. Inbound Marketing Automation. What Does it Do for You?

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LeadSloth

MAY 16, 2009

This week I’m finishing up my day job as Sr Marketing Manager at Backbase, and will be available full-time for Marketing Automation Consulting. If you have Marketing Automation challenges, I’d love to hear from you ( or toll-free 1-888-4A-SLOTH).

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LeadSloth

NOVEMBER 16, 2010

Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Often, this was an automated process, using the Marketing AUtomation system's API.

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LeadSloth

MARCH 8, 2010

I write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0 Today I’m at the Sales 2.0

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LeadSloth

AUGUST 24, 2009

Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month.

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LeadSloth

JULY 10, 2009

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. B2B Marketing Zone. Gary Katz, Marketing Operations at Work.

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LeadSloth

OCTOBER 16, 2009

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators.

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LeadSloth

APRIL 15, 2010

The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources. After you do some digging, you’ll be surprised how much content your organization has access to: sometimes you can even point to 3rd party blog posts. In B2B marketing, campaigns often run 3-12 months.

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LeadSloth

FEBRUARY 17, 2010

This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Sales & marketing alignment is finally getting the attention it deserves.

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LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

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LeadSloth

DECEMBER 14, 2010

Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. Therefore, I won’t blog about vendors and products.

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LeadSloth

JULY 12, 2010

Their website management system (CMS) is fairly basic, but it includes everything you need: the pages are search engine optimized from the start, it includes a blog and registration forms, and there are social media integrations. Combined with a CMS and a Marketing Automation system it is a complete online marketing suite.

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LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Tags: Demand Generation marketing automation b2b marketing events lead management. Genius Demand Gen Academy.

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LeadSloth

OCTOBER 20, 2010

Eloqua has more information about this in a blog post. Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance. In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation.

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LeadSloth

APRIL 15, 2009

On this blog I primarily write about integrated Lead Management systems , rather than small tools. However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to Salesforce.com. Submission of the Form. Salesforce.com integration complexity.

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LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

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LeadSloth

JULY 14, 2009

Side note: I mainly write about Marketing Automation, but I’ve come to believe that Inbound Marketing (which includes SEO) should go hand-in-hand with Marketing Automation. Inbound Marketing adds more leads to your database, and Marketing Automation manages those leads.

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LeadSloth

AUGUST 17, 2009

See also my post on the MarketingGenius blog for an introduction to Lead Management , and The 4 steps of Lead Management. They explain that sales & marketing need to jointly create a definition of a qualified lead. I’ve just published a introductory post on Marketing Automation ROI on the MarketingGenius blog.

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LeadSloth

AUGUST 4, 2009

There are two big limitations for using this in B2B marketing: You can only see conversions, not opportunities or revenue (because that information is in the CRM system). Marketing Automation to Measure End-to-End ROI. Disclosure: I am a guest blogger on the MarketingGenius blog. Let me know your suggestions.

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LeadSloth

JUNE 30, 2009

Should Marketing Automation systems add Inbound Marketing tools as standard features? I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. In short: any marketing activity that draws people to your website.

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