Customer Experience Matrix

NOVEMBER 18, 2009

I also promised a blog post on the topic. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. This has more to do with the degree of personal selling (and after-sale service) than anything else. Here it is. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Here, then, is the final usability matrix. 12 11 simple 8 10 10 10 12 8.5 9 Now what? That's okay, since I do want to be as accurate as possible. And it doesn't hurt that I'm about to leave town for a few days. 0 0 0 0 0.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

DECEMBER 27, 2010

But I’m perfectly aware that only readers of this blog will recognize the distinction. These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Ambal's Amusings

DECEMBER 14, 2011

Blog FusionSpark Twitter Fusionspark NewMedia2012. – discussions about Content Marketing are shifting beyond “what is content marketing,” and tips about how to write blog posts, to dialogs about how to actually manage content marketing. Manticore Technology, Marketo, Eloqua, to name a few). Russell Sparkman.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Customer Experience Matrix

MARCH 8, 2011

Despite this background, yesterday’s announcement positioned the firm’s competitors as the mid-to-large company B2B marketing automation vendors, listing Eloqua , Marketo , Genius , Manticore , and Neolane by name. I hope it’s just an aberration. I’ve no complaints about any of it.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

The Effective Marketer

MARCH 17, 2010

Design #15 Email Sender: Manticore Email Title: 23 Questions Marketing Automation Vendors Don’t Want You to Ask What I Like : Big attractive header graphic with compelling title and nice “hero shot&# of the buyer’s guide being offered. Blog at WordPress.com. Good balance between copy and design elements.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

MARCH 2, 2009

Rather than overwhelm everyone with a single, huge blog post, I'm going to break this into three parts. Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets. (Five of these were in the original Guide.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Christoper Doran , CMO, Manticore Technology.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.) The good news?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. Most are blog posts, but I’ve also included some eBooks. Get Search Engine Optimized- Fast - Writing on the Web , August 13, 2010 How do you know if your blog posts are optimized for search engines ? SEO vs. What’s Up, Blog?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40