Customer Experience Matrix
NOVEMBER 19, 2008
So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. Yet there are so many more vendors I could add. How to choose?
Customer Experience Matrix
JULY 8, 2009
As the entries in the first column indicate, I've reviewed nearly all these vendors in either this blog or the Raab Guide to Demand Generation Systems. The links all point to blog entries.) The only vendor with a really major drop in ranking was Lead Genesys , another long-time industry participant. How about it guys?
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Customer Experience Matrix
FEBRUARY 26, 2009
If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. You’re also spending way too much time worrying about my blog, although I appreciate the attention. I think that’s enough wisdom for one blog post, so I’ll end this one right here.
Customer Experience Matrix
MARCH 26, 2009
If you read this blog regularly (and who doesn't?), you know that I see a lot of demand generation systems. Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers.
Customer Experience Matrix
NOVEMBER 18, 2009
I also promised a blog post on the topic. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. This has more to do with the degree of personal selling (and after-sale service) than anything else. Here it is. I'll be flying cross country to attend, so you could too.)
Customer Experience Matrix
MARCH 5, 2009
Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Here, then, is the final usability matrix. 12 11 simple 8 10 10 10 12 8.5 9 Now what? That's okay, since I do want to be as accurate as possible. And it doesn't hurt that I'm about to leave town for a few days. 0 0 0 0 0.5
Customer Experience Matrix
DECEMBER 27, 2010
But I’m perfectly aware that only readers of this blog will recognize the distinction. These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position.
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