Anything Goes Marketing

APRIL 19, 2006

An intersting article in DM News states: "According to Pew Research, more than 50 percent of consumers trust e-mail less and nearly 25 percent use it less. E-mail’s reliability has taken a big hit, too, as 20 percent to 30 percent of legitimate, opt-in e-mail gets caught in the filters intended to prevent abuse.

Google 100

Google CAN-SPAM RSS Opt-in 100

Anything Goes Marketing

AUGUST 26, 2006

Good tip over on ClickZ in an article called " When an E-Mail Marketing Campaign Goes Bad ". Remember, you can also slightly alter the content of your newsletter for your different segments that you're targeting - that's a whole blog post on its own. Tags: email marketing business blog newsletters.

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

JULY 23, 2006

If you're looking for new and innovative ways to drive traffic to your website, check out the post on SEOMoz's blog 10 Remarkably Effective Strategies for Driving Traffic. and blog commenting in the past. Are there any additional techniques that you have found that have worked (besides the typical email, direct mail etc.)?

Traffic 100

Traffic Digg Emarketing Social Networks 100

Anything Goes Marketing

AUGUST 28, 2006

In addition, Zaaz clearly laid out other ways to contact then either by phone or snail mail. Blogs don't really need a contact us page as it's easy enough to leave you a comment (or at least it should be) but it would be interesting to add some sort of feedback form. Tags: business blog web design. How cool is that?

Lead Generation 100

Lead Generation Contacts Generation Leads 100

Anything Goes Marketing

NOVEMBER 25, 2007

I read a great blog post by Adan Covati called: Quick And Easy Surveys. Chad Tags: email surveys , email best practices , e-mail marketing. It's a known fact that forms in emails will not render properly in Outlook 2007 and Hotmail but you may find an increase in conversions for forms directly in the email.

Customer Surveys 100

Customer Surveys Ads Newsletter Tagging 100

Anything Goes Marketing

NOVEMBER 19, 2006

Check out this study on emarketer.com: E-Mail Is Top Conversion Channel for Financial Publisher. strategies like blogging, don't forget about using email to support your other marketing channels. What was the best conversion marketing channel for a financial publisher? Was it Adwords? Organic Search? Nope - it was email!

Web 2.0 100

Web 2.0 Conversion Paid Search Agency Adwords 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). You should even consider creating a blog and reposting your newsletter articles on it. Any emails, direct mail etc. Reuse your live presentations.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

SEPTEMBER 7, 2006

Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Update: Found an article on ClickZ regarding integrated marketing campaigns using direct mail and email. Sounds difficult eh?

Youtube 100

Youtube Campaigns Planning Tagging 100

Anything Goes Marketing

OCTOBER 23, 2006

Consider Combining Email Newsletters and Blogs = A Blogletter How can you take your email newsletters to the next level to maximize their SEO effectiveness? Why combine it with your email newsletter with your blog of course! Blogs are highly optimized for search engines as they are updated frequently and built with well formatted code.

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

SEPTEMBER 20, 2008

I'm not going to reinvent the wheel here so check out Brian Carroll's blog post for a more in depth explanation. This may consist of a postcard sent out with an email being sent two days later so it coincides with the direct mail piece and then having a call center rep call 2 days later to maximize the impact of the campaign.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

OCTOBER 27, 2007

I thought, "OK, maybe this is coincidence" but then I just read in national Canadian newspaper, the Globe and Mail, that Comedy Central did the same thing with the Daily Show. I'm sorry, what?! I have a job that depends on this ( refer to my last post ). I guess I shouldn't complain that much as it's not like it is in China, but come on!

Web 2.0 100

Web 2.0 Viral Marketing Youtube Broadcasting 100

Anything Goes Marketing

DECEMBER 21, 2008

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. You can find many other blog posts out there on that subject. Technorati tags: Twitter, Darren Rowse, MarketingProfs, Email Marketing, Twitterview, E-mail marketing, web 2.0.,

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

APRIL 30, 2006

That means your Web banners, POP displays, print ads, TV and radio commercials, and direct mail campaigns to rented lists should be "promotional" in tone. Outbound messages to the non-interested masses have to be peppy to capture interest.

Email Marketing 100

Email Marketing Opt-out Paid Search Agency Copywriting 100

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. I've created a " Feed Icon Library " that bloggers can go to and access cool blog feed icons for their own blogs.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

NOVEMBER 15, 2009

While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. jfernandez : I love the idea of misspellings within automated e-mails from Sales Rep to add a touch of authenticity. Because it’s real. It’s in the moment. Brilliant stuff, @Omniture.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

MARCH 7, 2007

This too is obvious to some marketers but was one of the better "insights" and demonstrated the strengths in combining different marketing channels such as email, direct mail and follow up calling. This ties in with the next "insight" Integrate Your Tactics. Nurture the Leads you Have. As a quick question, have you used lead nurturing?

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

OCTOBER 12, 2006

It can also be combined with other marketing channels such as paid search and direct mail to name a few for a controlled integrated marketing approach. This includes the use of blogs as well as other web 2.0 In addition, some of these blogs like the Wal-mart blog and the new Nissan Sentra blog don't even allow you to leave comments!

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

OCTOBER 8, 2006

Check out this article on BtoBOnline called: Revivio uses integrated e-mail campaign to boost lead generation. Muliple emails that reinforced each other were backed up by direct mail and telephone calls. PPS - While were at it Revivio (assuming that you happen on my wee little blog), why not add a blog to your marketing mix?

Case Study 100

Case Study Case Studies B2B Marketing BtoB 100

Anything Goes Marketing

OCTOBER 11, 2006

Related Posts: "Email 2.0": Email Marketing is thriving Email marketing tip - break out your lists Writing for the Reader: Preview Pane and Blog Feeds "Email 2.0": Email Marketing is thriving Tags: email marketing , e-mail marketing , DMNews , high clickthrough rate , email best practices , email benchmarks.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

MAY 17, 2009

. # sds09 cahidalgo : # sds09 - Tony Jaros - lead nurturing business rules must be established by BOTH marketing and sales in order to be effective. sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

OCTOBER 29, 2006

Someone signs up to receive your blog feed or email updates from you - what do you do? Bloggers Can Make New Subscribers Feel Special Too Sending a quick follow up to opt-ins may seem easy for organizations to do this with their regular corporate websites but how can blogs take advantage of this? Thanks for subscribing!

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

MAY 28, 2006

I've also started to catch up on some of my millions of email newsletters and blog feeds that I get. Before you get moving with the design creation, do some informal web/mail surveys and perhaps some informal interviewing. However, is that what people really want to see?

Tips 100

Tips SMB Consulting Newsletter 100

Anything Goes Marketing

FEBRUARY 21, 2009

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ". I am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100