Why Long-Tail Keywords?
APRIL 10, 2015
For small businesses especially, being a product page SEO expert is critical for competing with big retail sites. Since many big box retailers have already optimized for short-tail (less specific) keywords, your best bet for increasing your SEO ranking is to use long-tail keywords to minimize competition. Why Not Short-Tail? Don’t Go by the Numbers.
Mizuno running long tail outreach marketing case study
SEPTEMBER 23, 2014
Long Tail Blogger Outreach. My portion of the campaign was online influencer marketing, including reaching out to 100 A-list runners, a task I shared with fellow outreach marketing rock star, Sally Falkow of Meritus Media , as well as “everyone else,” which I call long tail blogger outreach. Every Blog is Sacred. What is a runner? It Takes a Village.
Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
MAY 5, 2015
Would you like a way to drastically reduce the amount of search engine optimization (SEO) work you have to do, remove most of your competition, and find traffic that converts 2.5 And that means you need to know about long tail keywords. They are today’s secret sauce of successful SEO. long tail keyword is any search phrase that has three or four words in it – or more.
5 Tips to Unleash the Power of Long-Tail SEO
The New Strategist
MAY 7, 2014
Adding qualifiers to the base keywords creates what is known as ‘long-tail’ searches. These long-tail searches are looking for much more targeted, refined results. Get found for long-tail searches, serve up quality content that solves the searchers problem, and you’ve immediately delivered real value to a potential customer. It’s a fact.
Using Long Tail Keywords Strategically
JUNE 3, 2013
“Long tail” keywords often contain as many as five to seven words. Jayson DeMers, writing on Search Engine Watch , says there is resurgence in long tail keywords, partly because people increasingly type in (or voice) longer, more specific queries. It’s now estimated that over 70% of Google search terms are long tail. Take a class?
3 Steps to Winning Customers from Big Box Retailers With Long-Tail Keyword Phrases
APRIL 2, 2015
SEO can be tough. Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. In fact, not spending time on SEO can mean failure for your ecommerce business. SEO works the same way, especially when it comes to your product pages. To compete with the big box brands, smaller stores must be experts at product page SEO. page title.
How to Make Hummingbird Your Ally with Long Tail Keywords
NOVEMBER 4, 2013
As Gianluca Fiorelli noted in the Moz blog , “These updates (Panda and Penguin), so effective in what we define as middle- and head-tail queries, were not so effective for a type of query that – mainly because of the fast adoption of mobile search by the users – more and more people have begun to use: conversational long tail queries, or those that Amit Singhal has defined as ‘verbose queries’.”
How to Boost Traffic and Conversions with Long-Tail Keywords
AUGUST 8, 2013
If you’ve had a blog or website for very long, by now you probably know 2 important things about search engine optimization: a lot of keywords that seem perfect are too competitive, so they don’t bring in much traffic. With the right strategy, you can achieve both goals and make your SEO do double-duty. The key is to use long-tail keywords. page or post content.
The Ultimate Guide for Mastering Long Tail Search
NOVEMBER 17, 2011
When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords? Why Target Long Tail Keywords?
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms. Does that sound complicated or tricky?
How to Pick Keywords That’re Kind of a Big Deal
APRIL 19, 2013
“Facebook” is a great keyword to start with, make it the head of your keyword, and then find a longer tail search. Long Tail… Like a Giraffe? Having the right amount of tail on your keyword can go a long way for your business. There The head, middle and tail. Long Tail: Custom coffee mugs. Can your tail be too long?
17 Helpful SEO Tools and Tool Reviews
JULY 29, 2014
For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO.
10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
APRIL 14, 2015
Image credit: Small Business Ideas Blog. Which keyword research and other SEO tools are most effective? What tactics are most valuable for local SEO success? Find those answers and more here in 10 expert SEO posts. SEO Keyword Guides and Tools. Fast SEO Competitive Analysis by Search Engine Watch. Other SEO Tools. Webbee SEO Spider Version 2.0
27 More Remarkable SEO Guides, Tips and Tactics
FEBRUARY 11, 2014
As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.” In Search of SEO?
The SEO Journey – How long before you start seeing results?
MAY 5, 2015
Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? It comes from misunderstanding the current nature of SEO and it is stuck in the rudiments of what SEO used to be. Old vs. new SEO. In the past, SEO was about identifying the best keywords for businesses. How long SEO takes to work.
How to Make Your Blog Posts SEO-Friendly [Checklist]
FEBRUARY 18, 2014
Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog posts as you''re writing them. The SEO Panel lets you know in real-time what you need to do to optimize your posts for the keywords you care about, and what you''ve already succeeded in doing for your in-post SEO. Note that this list does not cover every single SEO tactic.
5 SEO Best Practices for Content Development
MARCH 2, 2016
We’ve all heard it time and again, but it’s worth reiterating: Developing content as part of your marketing efforts, be it blog posts, webinars, videos or even new pages on your website, is only half the battle. With SEO , you can. How SEO Can Keep Promoting Your Content Long After You Do. But for how long? content marketing seoMost likely not.
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
Do Search Engine Optimization ( SEO ) terms have you confused? With the assistance of our SEO manager Chipper Nicodemus , we’ve hooked you up with a glossary of the most oft-used words and their definitions. Long tail keyword A long tail keyword is a phrase rather than just a single term. Are you lost in a sea of inexplicable acronyms? Fear not!
14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
MAY 1, 2013
If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. After you slave and sweat over writing those high-quality articles your readers love, use this checklist of 14 blog writing tips to properly optimize your blog posts. Use Long-Tail Keywords. Media. Length.
Should You Align Your Content Marketing and SEO Efforts?
JUNE 12, 2014
Long-Tail Keywords. Long-tail keywords, also known as key phrases, consist of three or more words. As long-tail keywords make up 70 percent of all search terms, they should be an essential aspect for any content marketing and SEO effort. Best of all, develop content around long-tail keywords that aligns with your products or services.
How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
MARCH 19, 2015
One of the biggest reasons companies start a business blog is to drive more search engine traffic to their site. You can pour thousands of dollars and dozens of posts into a company blog only to see it sit silent. Optimizing your blog posts for search engines is only one part of creating a successful company blog. On-page versus off-page SEO. Unread. Unshared.
How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
FEBRUARY 23, 2016
Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. Why start there?
3 Things You Need to Know About SEO This Year
Modern B2B Marketing
MAY 2, 2016
Author: Nate Dame SEO is in a constant state of change. detailed and up-to-date SEO strategy is one of the cornerstones of an effective, overall marketing plan, and it is increasingly tied to content and mobile initiatives. . If the Senior VP of Search at Google is exclusively utilizing mobile search, it can only benefit your SEO to make it a major focus of your own strategy. 2.
How to Teach Yourself SEO in 30 Days
OCTOBER 15, 2015
However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns. So to help set you up for success, we've put together a 30-day plan designed to give you a better sense of how SEO works, how it fits into your strategy, and what tools you can use to measure and report on your efforts.
Content Marketing: Now Serving Freshly Squeezed SEO Juice
SEPTEMBER 18, 2015
Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. Just the other day, one of our prospects told us that their SEO company suggested that they write no more than one blog post per week, and it should never be over 400 words.
How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
APRIL 4, 2016
Ever feel like your business is too "niche" to benefit from blogging? The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. In fact, some of the most dramatic successes we've seen with blogging come from businesses in niche industries. SEO Blog Daily Tactical
SEO Copywriting: 25 Best Practices for 2014
MAY 7, 2014
To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. All of them adhere to SEO and content creation guidelines. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. Any others used should be closely related variations, long tail phrases, and synonyms. Engage.
35 SEO Copywriting Tips for Rocking Content
APRIL 23, 2014
. SEO copywriting refers to the art of writing copy that ranks well in search. To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience. Throw some effective SEO into the mix, and BOOM… your content rocks, rolls, and ranks! 3. Don’t Dock Long Tails.
Long Tail SEO - 60+ Articles
JUNE 9, 2009
One of the value propositions for Browse My Stuff is that it organizes content in a way that should be good to help long tail SEO ( search engine optimization ). thought it would be helpful for me to share what I’ve found so far. As I find additional materials, they will become available through the site on the appropriate pages such as long tail seo.
Long Tail SEO: When & How to Target Low-Volume Keywords – Whiteboard Friday
JUNE 24, 2016
Opentopic blog >> moz.com The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you can uncover there are worth their weight in gold, often driving highly valuable traffic to your site. In this edition of Whiteboard Friday, Rand delves into. Marketing ROI Cmo marketing roi
11 (of the) Best SEO Tools and Keyword Research Guides of 2012
JANUARY 28, 2013
With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year.
Get Found: 3 Tips to Optimize Your Blog for SEO
MAY 6, 2014
According to blogging.org , that’s the percentage of businesses with a corporate blog. I don’t know how many businesses there are, but a quick search across the interweb reveals a few swags about how many blogs there are: close to a billion. Blogging is a crowded space. The competition is enough to make some question whether a company blog is even worth pursuing. Spicy.
5 SEO Writing Techniques to Consider in 2015
JANUARY 21, 2015
SEO writing techniques? SEO Writing Techniques: 5 Ways to Create Better Content. It lets you plan around important dates, identify gaps in your strategy, and maintain publishing consistency, which is important for both readers and SEO. Creating Creating detailed outlines for your articles, blog posts, and web copy in advance does several things for you. Yes, SEO matters.
Internal Links – the Secret Sauce for DiY SEO
Industrial Marketing Today
JANUARY 10, 2012
It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks. Don’t underestimate the SEO power of internal linking. What are internal links? Types of internal links.
SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
Modern B2B Marketing
MAY 27, 2016
Author: Nate Dame Most B2B marketers know that SEO is valuable, but hesitate to tackle it because of time and budget constraints, or just plain not knowing where to start. But can you afford to skip SEO? B2B brands that blog generate 67% more leads per month than those that don’t. Here are three reasons why B2B marketers need to get serious about SEO: 1.
22 Must Know SEO Writing Tips for Higher Rankings
NOVEMBER 19, 2014
SEO writing tips in 2014? Despite all the speculation in the industry, SEO is not dead , and it can still help you rank in SERPs when creating content. SEO Writing Tips: 22 Ways to Rank Higher in SERPs. 1. Use SEO-friendly software. Blogging platforms like WordPress (especially when you add the right plugins) make it easy to write and search engine optimize. 3.
Select the Right Keywords for SEO Success
SEPTEMBER 14, 2012
An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Keywords are the foundation of an SEO and online marketing campaign and they need to be relevant and attainable. These keywords are often long tail keywords. Photo credit: Rubber Dragon.
SEO analytics data to pay attention to
APRIL 8, 2013
Photo credit: Search Engine People Blog. For SEO purposes, here are the important data points to pay attention to: Visitor Growth. However, if an SEO campaign is working, there should be a gradual upward trend in visitors as the campaign moves along. This is perhaps the most significant metric to pay attention to in order to measure SEO success. Entrance Keywords.
SEO Basics + a Checklist for Content Marketers
JANUARY 23, 2015
What are the SEO basics all content marketers should know? For anyone starting out, or without the time to become an SEO expert, it presents an issue. In this post we will help you navigate SEO for content marketing by highlighting a few experts and their advice and tips. The bolded action items will help you identify the most important pieces of the SEO and content puzzle.
5 Tips to Get SEO Results from Your WordPress Blog
JUNE 11, 2013
5 Tips to Get SEO Results from your WordPress blog. When I decided to invest extensively in this blog in early 2013, I hired the Petersen Media Group to help. My goal was to use SEO results to rank highly, because it is the blog of the sales lead generation company Find New Customers. Here are my five tips to help you rank highly and get good SEO results.
Search and Replace Will Change Your Blog Forever
APRIL 22, 2014
If you’ve been blogging for a long time, your life has probably changed a number of times. Yes, it’s true that both my blogs s**t the bed in a catastrophic failure; but, before that happened, I did some pretty amazing things. When After five years of blogging shamelessly on behalf of AH, what was I to do? And, so does your blog. But no more! Be subtle.
100+ Quick Ways to Find Blog Post Inspiration
AUGUST 20, 2015
You don’t have to be a “writer” by profession to publish a blog post or tweet out an article. In fact, as my colleague Casie notes in a recent post, writing is one of the best ways to grow your SEO career. Here’s a look at 100+ quick ways to find blog post inspiration every day: Keyword Research. Collaborate with internal (SEO, social, etc.) There are 1,025,109.8 Really!
How to Spot a Bad SEO Proposal
DECEMBER 23, 2013
Optimizing your site for search engines, more commonly known as SEO, is a great way to boost your business and there are tons of great SEO agencies, companies and people that can help you do it right. Unfortunately, there are some SEO angencies out there that aren’t on the up and up. Keep these tips top of mind when thinking about hiring an SEO to help boost your business.