'If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. After you slave and sweat over writing those high-quality articles your readers love, use this checklist of 14 blog writing tips to properly optimize your blog posts. If you publish infrequently or sporadically, Google assumes your blog is not a good resource for searchers. To show search engines your blog is a good resource for relevant queries, you need to publish high-quality new content often and regularly. MORE >>

Rank each keyword/phase in order of importance: A, B, or C (A being keywords you absolutely MUST show up for on a Google search engine results page, B are keywords/phrases you should show up for, C would be nice to show up for and generally less competitive and have fewer searches (sometimes called the “long tail&# ). Use your list of search phrases as a guide when creating new web pages, blog posts, and even social media posts. Start commenting productively on industry related blogs and make sure to include the hyperlink to your website in the comment fields. MORE >>

What is encouraging though is the fact that 68% of companies with 10 – 99 employees maintain a blog as compared to only 55% for larger companies that employ this content marketing tactic. That’s not the only good news for blogs. Even though other marketing tactics like in-person events and webinars are still seen as the most effective tactics, this year blogs registered a 45% increase in “perceived effectiveness” as compared to the study done in 2010. am working right now on creating a new blog site for a manufacturing client that is scheduled to launch in mid Q1 2012.  MORE >>

Going the “business” route also makes it easier to verify your website, add links to your Twitter and Facebook accounts, and add Pinterest buttons and widgets to your company site or blog. In other words, these links do not pass any SEO authority. But even those these links won't give you any extra oomph in terms of SEO, we still recommend optimizing for user experience and brand awareness. In addition to choosing beautiful imagery that’s relevant to their audience, they also tailor their descriptions perfectly for SEO. 9) Leverage the Long Tail. MORE >>

B2B SEO professionals need to be ever aware of how design and usability play a part in the prospective buyer’s desire to consume information accessed and presented. Key considerations B2B SEO professionals: Design & Layout: Visual appearance and readability are critical factors in getting potential buyers to take the time to review content marketing assets. Consider immediate engagement metrics as well as long term goals, for purposes of defining quality in content marketing development. Value is the Currency. Agents Broker Brand Relationships. Final Thoughts. MORE >>