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The Ultimate Guide for Mastering Long Tail Search

Hubspot

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords? Why Target Long Tail Keywords?

Your team is the best content source for search

Biznology

So, don’t duck your staff when your aim is to win at search. But Chris, I’ve tried collaborative corporate blogging, and there was zero buy-in , you say. Since you’re probably doing this 80/20 for search, you need to extract as much deep content as possible and allow it to be conveyed verbatim and not go through your thesaurus, your buzzbox. Admit it. Yikes !

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Our browsing habits and search engine usage has undergone a significant shift over the past decade. The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years. Yahoo Gemini – Yahoo’s native mobile search platform is continuing to gain market share in the mobile space.

The Law of Large Numbers is the digital marketer’s friend

Biznology

Whether it’s getting into the NY Times or, going viral on YouTube, getting retweeted by @katyperry, or appearing on the 4th hour with Hoda Kotb and Kathie Lee Gifford. If I can get someone like the esteemed and popular Mr. John Brownlee to blog about my cool new designerly products, who knows how many people will queue up to place an order. Photo credit: Jenn Durfey. ”).

17 Realistic Ways to Get More Website Traffic

Act-On

Traffic is to digital marketing like gasoline is to an engine. Get the search engine optimization right. 1) Optimize for long tail keywords. Long tail keywords  are search terms of three words or more. But they often still have good search volumes, and they tend to convert better. 2) Get your technical SEO right. 15) Guest blog.

Fulfill your resolution to blog in 11 steps

Biznology

So “blogging” is on your 2014 New Year’s resolution. Starting blogging is not going to be easy for you. More people give up on blogging — and writing in general — than give up on  going to the gym in order to lose weight and get fit.  Blog wasn’t built in a day. Are you blogging to get the job of your dreams ? Good for you.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

Search Engine Tools:Some of the Best SEO Tools are Free…Take a Look! 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * 5 STARS. 40+ SEO Tools of the Trade by Search Engine Watch. Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Or that 73% of U.S.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

What is encouraging though is the fact that 68% of companies with 10 – 99 employees maintain a blog as compared to only 55% for larger companies that employ this content marketing tactic. That’s not the only good news for blogs. Blog posts written by internal experts establish thought leadership and help to differentiate you from your competition.

How to Research Blog Topics: A Step-by-Step Process

Hubspot

Conducting research is an essential part of writing quality blog content. In this post I will take you through a four-step process for researching your blog posts. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. Search on KWFinder.com. Blogging Daily

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #2: Indium Corporation Blogs. times increase in blog traffic; 6.0

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. What do only 48% of searches result in? iMedia Connection ). 7 SEO and Search Stats.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

SEO Book   Provides a good analysis of keyword density for your site, competitors, maybe some of the top blogs and publishers in your space, or for a specific article you can paste in. But even without an AdWords account, one great content marketing hack is to just go to Google search bar and type in your main keyword to see what suggestions Google comes up. SEO Assessment. Woohoo.

Plan 146

Google Plus was born prematurely and you should take advantage

Biznology

Facebook Pages are much more open and search engine optimized, but still suffer from being very proprietary and more difficult to directly hitch onto in the same unfettered way that Twitter has been known for–until now. This real-time search that tapped Twitter’s real-time web become one of most exciting and interesting Google killer apps–something that Yahoo!

How to Figure Out What Keywords Your Potential Customers are Using

Hubspot

But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? There's a plethora of blogs on SEO and keywords out there – but not much on this specific topic, hence this blog. Keywords = gold, in this case. 3) Keywords Help Search Engines.

Paid Advertising 101: Understanding Search and Display Advertising

Synecore

Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. year over year. Read on. Bing Network.

Top Internet strategy, marketing and technology links for the week of January 14, 2012

Sazbean

Forget Blogging as Usual: 5 Outrageous Tips for Super-sized Attention (ProBlogger). Mastering the Art of Slow Blogging (ProBlogger). Why Search Marketers Are Grabbing the Long Tail (Marketing Profs Daily). Jim’s Marketing Blog). Social’s Impact on Search – It’s All About Content (Social Times). 10 Essential YouTube Tips and Tricks  (Mashable!).

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 54) Long-Tail Keyword.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

97% of all consumers search for local businesses online. (An amazing statistic, given that nearly 20% of the adult U.S. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix.

Create a Content Series for Industrial Marketing

Industrial Marketing Today

Just like popular TV serials, you want to create a series of short blog posts that revolve around a common theme. Regular doses of short blog posts are good for building stronger relationships and thought leadership over time. Optimize for long-tail keywords + More linking opportunities = Better SEO. Dust off some of those long technical articles that are languishing somewhere on your website. Here are the basic steps for converting long technical articles into short blog posts that will become a content series. Happy New Year!

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. If page-rank search, blogs, wikis, social networks and microblogging work so well out there, they should just thrive in the workplace too, but we now know for a fact that they often don’t.

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index. A. 40 SEO Terms You Must Know! See Panda). H.

Optimize Your Content for Inbound Marketing: Part 2

Marketing Action

“The best place to hide a dead body is Page 2 of Google’s search results.”. In Part 1 , we focused on what searchers and search spiders are looking for, and building content that aligns with those queries. Because if you create content nobody is searching for … nobody is exactly who will find you.). Be human … that is, use search just like your target audience does.

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Best Web Presence Optimization Guides and Tips of 2011

Webbiquity

They use terms like “search and social,” “inbound marketing,” “social media optimization,” “online reputation management,” “internet marketing” and others, with general agreement that the art and science of getting found on the web today require much more than just SEO–but no agreement on what to call it.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. Blog Posts.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. The Growth of Social Media: An Infographic by Search Engine Journal. 59% are on Twitter, and 43% use a company blog for marketing. by bitly blog. ** 5 STARS.

What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff

Hubspot

And Mr. McDonald is right; organic search and social media marketing are more efficient than advertising. But once you get over that idea and accept that social media and search are inextricable, you can start to effectively integrate it with your other marketing channels. And hey, maybe Google will even start indexing the @ sign so tweets show up higher in search results, too.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Add your phone number to the top of your home page so that people don’t have to search for it when using a smart phone or e-tablet device. 7. After you create your list, go to the Google Keyword Tool to find anything you might have missed or other search phrases you probably didn’t even think of. This tells the search engines it’s important. Design. 1.

SEO for Alternative Content Types, Part 2: Optimizing Video for SEO

Marketing Action

In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content. But also, look at the sheer volume of traffic coming through YouTube. It’s the second largest search engine in the world. Press.

87 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Search Engine Optimization. Blogging & Social Media Marketing. hours.

Stats 44

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Social media networks and blogs consume nearly 25% of people’s time online. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog.

Stats 90

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Did they click on the CTA at the end of the blog post? YouTube. Agile.

Glossary: 24 SEO Terms Marketers Should Know

Hubspot

This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites. Some of these terms overlap with our Glossary on 39 Blogging Terms to Know. Unlike humans, search engines read only the ALT text of images, not the images themselves. Search Engine Optimization Kit.

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How do you turn your business blog into a powerful sales tool? I’ve listed six business blogging tips here to get you started. 1.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. They are: 1. of Tiecas, Inc.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

Here is a clip I found on Youtube. We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps. Ok, that last one may be a bit extreme but it may also be part of the long tail of search. Possibly. it rocks!).

101 Signs You're an Inbound Marketer

Hubspot

You brainstorm blog post ideas in the shower. You constantly publish blog posts titled, "X Ways to do Y." ( Tweet this! ). You write blog posts on the fly on your smartphone while traveling. You respond to every request for event sponsorship with … "Well, what if we wrote a guest blog instead?" ( Tweet this! ). You watch YouTube for inspiration. Twice.

CTR 15

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. Break up the keywords into two sets – high-volume phrase and long-tail phrases. Conversion actions are not all created equal (e.g. b2bmarketing

CPC 8

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers. We were in a session together and I had to follow his concerns with a session on what blogs bring to business. He expressed some of his same concerns about blogs in the book (p.108) but also added a possible positive role: â??â?¦argues Search.

B2B Hubs Or PPC? Are All Leads Created Equal?

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Bids – Bidding strategies that allow you to target specific positions on a search results page. Keyword Selection – A visitor to a Buyer Hub may have gotten there through a variety of means, including a keyword search that was not nearly as qualified as you would like it to be. PPC campaigns provide control through match types , negative keyword screens, selection of keywords based on very specific niches, use of long-tail search terms, and more.

Answered: 10 Questions About Website Redesign

Hubspot

Where should your blog live? Marketers often wonder whether their blog should be part of their site, hosted on a separate subdomain or living on an external blogging platform like Wordpress. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. bookmarks.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

97% of all consumers search for local businesses online. (An amazing statistic, given that nearly 20% of the adult U.S. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix.

SMB 2