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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Blog - A part of your website where you should regularly publish content (e.g. Each blog post on your website is a new page that a search engine sees, and therefore a new opportunity to get found online. Make sure you keep your blog within your own domain. Conversion forms convert traffic into leads.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

This aligns with Google’s long-term mission to ensure that their search engines are only surfacing high-value content that best answers a searcher’s query. If your website’s content, navigation, internal linking and page speed aren’t in a good place, it is going to be hard to remain at the top of a competitive SERP.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. After reading it, you will learn to see that each outbound link is a new SEO opportunity for you to take advantage of and grow your site’s authority, traffic and online influence. Jot down their names and blogs.

PageRank 140
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Domain Authority: How to Increase Your Ranking Score from Scratch

Single Grain

I’ve run into the same scenario more times than I can count: I start working for a client with a brand new site, we develop an incredible content strategy, and then they ask how long it will take to rank on the first page of Google for high-volume, high-competition terms. Google notices this. Over 50 is good, but 70+ is outstanding.

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A Handy Content Marketing Glossary of Terms

Single Grain

For instance, you can try out two variations of the title of a blog post over a period of, say, two weeks, to see which one gets a higher click-through rate. Content marketing is not just about creative processes such as writing blog posts. People don’t usually just read an article on your blog and decide to do business with you.