KoMarketing Associates

DECEMBER 2, 2020

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. LinkedIn Company Pages are playing a larger and larger role in marketers’ social media strategies , too. That’s changed. Job function.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

SEPTEMBER 8, 2020

B2B marketing on LinkedIn has come a long way. And LinkedIn is good for much more than just job seeking. Success on LinkedIn requires a certain amount of effort and strategy. LinkedIn has its own culture. Just, please – don’t confuse LinkedIn headshots with what you’d use for dating. Namely: Do not confuse people.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

FEBRUARY 10, 2021

The most basic elements of search results are titles, descriptions, and URLs. While recent research has found that Google rewrites meta descriptions 70% of the time , it’s still worth the effort to write them. Search Result URL Information. Best Practices for URLs. Keep the URL concise. Basic SERP Features.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

MARCH 13, 2018

Research opportunities to get your blog posts submitted or syndicated on third-party sites. Use Google Search Console to find the URLs that link to 404 pages on your site. The most common examples are social media platforms and blog comments. Publish / repurpose blog posts through places like LinkedIn or Medium.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

OCTOBER 22, 2015

Once you write it, you’re done. Many marketers are satisfied with simply writing a piece of content, editing it, hitting “publish,” and then finally, scheduling a few social shares before they are done. Tuesday: A blog post about the industry. An example of a window manufacturer blog that has a good variety of content.

B2B Marketing 120

B2B Marketing Content Marketing B2B Content 120

KoMarketing Associates

SEPTEMBER 9, 2014

This is the source code for the KoMarketing blog and in this part of the code I see the site has an SEO plugin enabled. Search “ Do I Need a Blog? ” This program will crawl the entire site and provide you back a list of URLs, title tags, headings, and more. LinkedIn is also a good place for competitive intelligence.

Research 120

Research SEO Press Tagging 120