80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing
JULY 6, 2016
Half of our marketing team consistently produces content, be it blog posts, ebooks, reports, webinars, etc. When readers come to our blog, where do they take the next step? At the bottom of every blog post, we have a CTA that takes readers to recommended content for further reading. Of those, a combined 77 took the primary path through the blog footer CTA (73%).
20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.
Remember LinkedIn for social media marketing
APRIL 15, 2014
In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere. Completely Fill Out Your LinkedIn Profile.
Staffing and Launching Your Content Marketing Program
blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.
Optimize Your LinkedIn Profile With These 10 Key Elements
AUGUST 7, 2014
In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. LinkedIn Summary. LinkedIn Recommendations. LinkedIn Groups.
14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
MAY 1, 2013
If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. After you slave and sweat over writing those high-quality articles your readers love, use this checklist of 14 blog writing tips to properly optimize your blog posts. URL if possible. Publish Regularly.
3 Tips for Creating Great Posts on LinkedIn and Facebook
B2B Marketing Traction
NOVEMBER 11, 2014
It’s easy to add an update on LinkedIn and Facebook, right? It’s not unusual for an update to default to a partial view of an image or photo that is on the blog post or article page. For more details about getting the photo size right for Facebook posts, see this helpful blog post by David Coleman. 2. Is the article have a fun style of writing or topic?
10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile
APRIL 24, 2013
LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. A new member joins every two seconds. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections. 1. Claim Your Custom URL.
Definitive Guide to Planning a New Content Initiative
like corporate website, blogs or all-customer email newsletters. audiences they were targeting with a single blog. Needless to say, the blog wasn’t. Joe Pulizzi THE DEFINITIVE GUIDE 9 Do you really think that a customer or prospect is going to keep visiting your blog, or opening your emails, if the content is irrelevant to their needs 95% of the time? There are way too.
How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
JUNE 1, 2016
Here are some tips to help you write better Instagram captions. Tips for Writing Great Instagram Captions. 1) Write several drafts first. Instead, write a few ideas for captions down, sit on them for a bit, poll coworkers on which one is best, and generally take your time. Clickable URLs aren't allowed anywhere except the single "website" box in your bio. FRIYAY.
Social Media Writing: How to Write for Engagement on Facebook
DECEMBER 26, 2012
In previous months, we’ve taken a look at general tips for different platforms , and gone over Twitter 101 writing strategies. Here’s how to write updates with impact. Before you write in this style do some brand evaluation. Check out how Coca Cola captures their light, fun style with their writing. TOPIC: Social Media Writing. Turns out it does! Related articles.
30 Awesome Blogging Guides, Tips and Resources
MAY 14, 2013
Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers.
5 Common Misconceptions About B2B Content Marketing Development
OCTOBER 22, 2015
Once you write it, you’re done. Many marketers are satisfied with simply writing a piece of content, editing it, hitting “publish,” and then finally, scheduling a few social shares before they are done. Tuesday: A blog post about the industry. One-paragraph blog posts usually aren’t enough content to entice your readers or the search engines who may be crawling your site.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
AUGUST 30, 2013
I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. LinkedIn Best Practices.
10 Reasons why you should have an active business blog
JANUARY 12, 2015
Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Conclusion.
25 Awesome LinkedIn Tips for B2B
MAY 22, 2012
Shanna Mallon of Straight North, a leader among Chicago Web design agencies , has shared 25 Awesome B2B Blogging Tips and 25 Awesome Twitter Tips. Now to complete her “Awesome Tips” series, she takes on LinkedIn. How can you make the most of LinkedIn for your B2B company? Optimize your headline: Write your headline to emphasize the value you offer clients.
12 Tips to Optimize Your LinkedIn Profile for Social Selling
MAY 20, 2015
Highlight Your Visible Experts℠ on LinkedIn As your employees’ expertise gains greater visibility in professional circles, becoming what we call Visible Experts℠ , your professional services firm benefits tremendously. Showcasing their thought leadership in blog posts, white papers, etc., Another critical platform for visibility is LinkedIn.
LinkedIn Tips and Tweaks: Do More with your LinkedIn Account
Buzz Marketing for Technology
OCTOBER 3, 2008
LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. 1. Export LinkedIn Contacts. To export your LinkedIn contacts to Outlook or your Gmail address book, go here and save the details of your LinkedIn connections as a CSV file.
The Handy Character Count Guide for Blog Posts, Facebook Pages & More
JANUARY 20, 2016
When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Facebook.
10 Fresh Ways to Get Better Results From Your Blog Posts
OCTOBER 3, 2014
You''ve published a blog post. After brainstorming a topic, doing a whole lot of research, writing a few drafts, adding a couple sweet images, picking a call-to-action, having a buddy edit it, and tightening up your title. To get more eyeballs on your new blog post, you need to do more than just hit "publish." Learn more about how to repurpose blog posts into ebooks here.).
Eight Factors to Consider When (Re)Launching a Business Blog
NOVEMBER 21, 2011
Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? blog helps on all three fronts much more than a standard corporate website. Will the blog be part of your corporate site or have its own unique URL ? Location.
What Makes Top Company Blogs So Successful? [New Data]
SEPTEMBER 4, 2015
Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. But with blogging's challenges come its many benefits, often in the form of traffic, leads, loyal fans, and -- eventually -- customers. 64% of U.K.
7 Quick Ways to Curate Industry Content for Your Blog
MAY 13, 2014
Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog. Digg: Search URL to add content. Blogging Share your tips with us in the comments!
B2B Lead Generation Blog: Will Writing a Business Book Generate Sales Leads?
B2B Lead Generation Blog
FEBRUARY 24, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Marketing That Reaches Decision Makers In Big Companies | Main | Podcast Segment 4: Selling to BIG Companies » Will Writing a Business Book Generate Sales Leads? If you have more than a passing interest in writing a business book, this is worth checking out.
How to Get More Blog Traffic – Real World Data
AUGUST 23, 2011
So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Search is the top source of traffic for most blogs over time.
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
So, here's what was done: We extracted each of the URLs of every blog post that we've ever published on the HubSpot Marketing Blog (a total of 6,192 blog posts). From each of the URLs, we extracted: The article title. The number of external links to that URL. The number of individual domains linking to that URL. The number of words in the title.
4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers
NOVEMBER 17, 2010
LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. LinkedIn Answers in particular allows you to find people publicly stating that they have a specific problem or need that your product or service would solve. Create a New Blog Post in Response to a Question. Free Ebook Written by Five LinkedIn Experts.
11 Reasons Your LinkedIn Company Page Sucks
NOVEMBER 18, 2011
Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. How does your LinkedIn Company Page stack up?
10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011
FEBRUARY 25, 2011
How about, “I received all of these LinkedIn invites, but I thought they were such a nuisance! Indeed, the only positive thing to come out of not digging our wells before we are thirsty is to finally realize the power of LinkedIn in helping us build out our personal brand, professional networking, and ultimately being instrumental in helping us land a job. Thanks! 1.) Analyze.
The Complete Guide to Updating and Republishing Outdated Blog Content
SEPTEMBER 9, 2013
So sit back, read on, and learn all about how you should approach and execute the process of updating and republishing your outdated blog content. Your blog readers will thank you for it. If you''ve been blogging for a while, I''m willing to bet you''ve got some old, stale content lurking in the shadows of your blog. Facebook, LinkedIn, Twitter, Google+, etc.).
90 Tips to Make Your Blog Rock
JANUARY 4, 2011
Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas.
How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
DECEMBER 3, 2014
You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. For example, posting images on LinkedIn results in a 98% higher comment rate. Usually they''ll do OK with the title, URL, and description, but they often have trouble picking the right image. LinkedIn. Facebook.
LinkedIn Company Page Checklist for B2B Marketing
B2B Ideas @ Work
NOVEMBER 7, 2011
Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. LinkedIn regularly informs members of Company Pages changes via email or network update. When LinkedIn members want to know about your company, they look to your Company Page. Assign Admins - LinkedIn wants to know who will administer your company page. Add the CompanyTwitter and Blog RSS Feeds - Bringing in your twitter updates and blog feed keeps your company page active, relevant and current.
Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.
Buzz Marketing for Technology
SEPTEMBER 29, 2008
Filed under Inside-Out Thinking , Successful Blog |. -->. In the age of Facebook, Plaxo and LinkedIn, it is all to easy to start thinking of the network as numbers. Why all the Fuss about Blogs in Marketing Strategies? Words of a Broken Mirror said. […] blogs make networking a true pleasure. in 50 Words - Liz Strauss at Successful Blog - Thinking, writing, business ideas. Six Steps to a Remarkably Powerful, Personal Network… […] Courtesy of Liz Strauss at Successful Blog […]… December 15th, 2007 at 8:35 pm. Related.
Should You Blog on Your Website or a Separate Site?
B2B Marketing Traction
AUGUST 22, 2011
As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. I’ve heard many different answers over the past few years, so I decided to research some expert opinions online. Having both a website and blog with separate domains would allow you to have four results per page. Tweet.