Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Optimize your blog’s loading speed.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Marketing Insider Group

MARCH 18, 2020

My favorite part of Hootsuite, like Mailchimp, is the ability to automate the sharing of new posts to your audiences on LinkedIn, Facebook and Instagram via RSS feeds. WordPress powers 35 percent of all websites, ranging from small personal blogs to huge websites for multinational corporations.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Top Rank Marketing

JANUARY 22, 2024

This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside. For campaigns driving to an asset on your site, there are two strategies to try: Create tracking URLs for each influencer. That way you can easily see who is driving the most traffic. Contact us today.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Webbiquity

AUGUST 23, 2011

Every blogger wants more traffic. So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. Six conclusions that can be drawn from this graph: It takes time to build a blog audience. How to get it? Social media is important.

Traffic 100

Traffic RSS Social Media Social Networks 100

Act-On

SEPTEMBER 26, 2023

Search for pages that have the word “links” or “resource” in the URL. A great strategy for landing these links is pitching related blogs and podcasts. Blogs and podcasts with high domain authority get many pitches. You can use a tool like BuzzSumo (they have a free version) and enter the company’s URL.

SME 141

SME FAQ Domain Link Building 141

Marketing Insider Group

JANUARY 4, 2021

There are technical aspects, including URL formatting, meta descriptions, and alt tags. Organic SEO won’t drive more traffic if you don’t have content. Check out this post on blog frequency. Without distribution, it can’t deliver traffic. LinkedIn is probably at the top of the list since it’s B2B-focused.

Growth Marketing 360

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 360

Optinmonster

JANUARY 13, 2021

Are you looking to boost traffic on your site using push notifications? In this article, we’ll show you how to easily create push notifications to boost traffic and conversions on your WordPress site. These messages are clickable and will take the user to the desired URL. Here, you can enter your site’s name and URL.

Traffic 78

Traffic API Click Rate SMS 78

Outgrow

DECEMBER 6, 2022

This will let you analyze the traffic and engagement your content drives through these individual links and gauge the performance of all your campaigns. . At present, we’re supporting Facebook, Instagram, LinkedIn, and Twitter, and there is a general bucket ‘Others’. Detect Microsoft Edge Under Analytics.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Digital B2B Marketing

FEBRUARY 23, 2012

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Writing on the Web

JULY 27, 2010

What are you doing or not doing on your blog that screws up your traffic? Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. I’m posting twice a week, but I’m still not getting comments, and my traffic stats stink.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

KoMarketing Associates

APRIL 10, 2020

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. We would love to hear your thoughts through LinkedIn and Twitter to continue the discussion.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

seo.co

FEBRUARY 1, 2023

If you expect foot traffic from your website, you probably want to be the first to use local SEO. Local Profiles on Google Creating profiles in Google is the first thing that any business wanting local traffic must do. You also want to set up profiles on other social media platforms like Facebook and LinkedIn. Why’s that?

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Marketing Insider Group

JULY 11, 2023

If you sell to other businesses, advertise online through Facebook and LinkedIn. On LinkedIn, target people by job title, function, or industry. Start by ensuring the URL answers the question, solves the problem, or leads to the action that inspired your prospect to click instead of a generic home page.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

Hubspot

DECEMBER 7, 2017

I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. What Is LinkedIn's Website Demographics?

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Direct traffic. To view it in GA, look under Acquisitions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Highly targeted traffic: A slow but steady stream of inbound traffic makes for a low-risk way to grow your customer base organically. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Zoominfo

APRIL 30, 2018

And many recruiters on LinkedIn , for example, have found the leading platforms to be oversaturated. Today’s blog post will show you how to use web analytics to improve your recruiting strategy. Determine your top traffic sources. One primary function of web analytics is to tell you where your site traffic comes from.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Go Beyond SEO

FEBRUARY 20, 2023

What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. Contact us to discuss your needs or visit us on LinkedIn, Instagram, Facebook, and Twitter.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. What Are UTM Parameters?

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Directive Agency

OCTOBER 2, 2019

On LinkedIn, an account-based marketing list was uploaded, and through the use of lookalikes, the total audience with similar characteristics increased by 436%. Google, Linkedin, and Facebook allow you to upload customer email lists. You can accomplish this by having your source audience target the URL of the login page.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Marketing Insider Group

AUGUST 26, 2015

If you write a blog post and no one reads it, did you really write it? Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. Underwhelming blog post performance is not attributed to wrong ideas. 10 Keyword Considerations For Better Blogging.

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

KoMarketing Associates

FEBRUARY 10, 2021

So how much of an effect is this having on organic search traffic? The most basic elements of search results are titles, descriptions, and URLs. Search Result URL Information. Because URLs have a significant impact on marketing efforts (especially SEO), the following best practices should be considered.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. This blog post will take a look at the most popular A/B testing tool , Google Optimize , and explain how it is the most cost-effective choice available. Specific URLs.

Advertisements 207

Advertisements Advertising Optimization Google 207

Optinmonster

DECEMBER 21, 2023

This is what drives that immediate flood of traffic to a new product launch. Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. Prospecting: You’ll want to find blogs that target the same demographics as yours.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Go Beyond SEO

FEBRUARY 20, 2023

What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. Contact us to discuss your needs or visit us on LinkedIn, Instagram, Facebook, and Twitter.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. This type of content usually comes into play later in the buying funnel, after users read a few blog posts and product landing pages.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

The Lead Agency

JUNE 2, 2019

LinkedIn recently announced a 60% increase in engagement rates and the platform has been continuously adding to the functionality of its already powerful marketing and ad offerings. How to Leverage LinkedIn Marketing for your Business Define Your Goals and Audience The same goes for any marketing campaign.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

ClearVoice

SEPTEMBER 28, 2022

Search engines like Google identify content via their web page URL. If the same content is published on two or more URLs, it’s flagged as duplicate content. Referring domains may point to the wrong URL. Backlinks are essential in increasing referral traffic and boosting overall rankings. Additional URL parameters.

Lead Scoring 72

Lead Scoring Lead Ranking Content Tagging 72

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Heinz Marketing

NOVEMBER 18, 2021

SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Increase your webpages’ search ranking (where you land on the search results page) and therefore increase traffic to your site, bringing more prospects, more conversions and (hopefully), increased revenue. .

Paid Content 130

Paid Content SEO Blogger Keywords 130

B2B Marketing Traction

JANUARY 19, 2012

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. 9 Basic Blog Features. A way to subscibe to the blog (typically an RSS feed). Commenting.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

AUGUST 22, 2011

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Some say that a separate URL gives you more opportunity to “own” the first page of Google search engine results.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. More specifically, we’ll look at: What is traffic attribution. What Is Traffic Attribution?

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Directive Agency

SEPTEMBER 12, 2019

Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. Select “Website Traffic” if you’re going to target a particular page on your website, or “Customer List” to build based on your customers. How to Set Up a Lookalike Audience.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40