Sales Engine

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Finding the Hidden Money in Your Content Strategy

Sales Engine

Many companies have focused on increasing their inbound traffic for new leads to combat tighter spam regulations and more concentrated email filters. But increasing web traffic without a thorough conversion strategy is just branding and awareness— that won’t supply enough leads to salespeople to hit your revenue growth targets.

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Content Marketing Is No Longer a Choice

Sales Engine

They’ve been writing one blog a month for an outside entity, and they regularly update their social media with interesting links and comments—but they can’t track where their business is coming from, and they can’t move beyond their own connections. The CEO is a master salesperson and serves as an industry thought leader.

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Can you repurpose content?

Sales Engine

For example, a blog post from two years ago can keep paying dividends in remarkable ways. Searching for Seeds in Blog Posts A humble and unassuming blog post can be turned into so much more. For instance, take a blog post on five issues parents should consider when interviewing babysitters.

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Can you repurpose content?

Sales Engine

For example, a blog post from two years ago can keep paying dividends in remarkable ways. Searching for Seeds in Blog Posts A humble and unassuming blog post can be turned into so much more. For instance, take a blog post on five issues parents should consider when interviewing babysitters.

Content 120