LeadSloth

article thumbnail

5 Ways to Use Social Media in Marketing Automation

LeadSloth

Are they on LinkedIn, do they Tweet or are they part of an online community like Marketingprofs ? Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation.

article thumbnail

Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). Database Segmentation. Segmentation came up several times.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Inbound Marketing & Marketing Automation

LeadSloth

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. That takes a lot of work upfront, but will result in ‘free’ traffic in the future. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.),

article thumbnail

Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)