Digital B2B Marketing

FEBRUARY 23, 2012

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Digital B2B Marketing

OCTOBER 23, 2012

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. As a publisher, the face of LinkedIn has changed significantly.

Linkedin 100

Linkedin Cost Per Thousand CPM Business 100

Digital B2B Marketing

OCTOBER 15, 2013

LinkedIn Sponsored Updates. You simply can’t beat the B2B targeting capabilities of LinkedIn and with Sponsored Updates you can put your content in the home stream with all of the benefits of LinkedIn’s targeting. StumbleUpon’s paid program delivers traffic directly to your site, they never even click.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Traditional media properties continue to be major traffic drivers and that traffic can kickstart social sharing and linking. Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

MAY 1, 2012

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well. Paid Search No explanation is needed here.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

MARCH 25, 2011

Use your Original Content Your original content drives traffic and grows your audience, as it is shared (curated!) Look for opportunities to seed with people that already look to your company. Long time clients. Personal connections. Like the media companies of old, these marketers will find curation isn’t only sharing content.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

JUNE 21, 2011

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. Yes, I'm a big fan of LinkedIn, I'm just not placing buy orders today.]. Twitter again. Link expansion.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100