B2B Marketing Traction

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How to Blog: What Blog Categories Should I Create?

B2B Marketing Traction

A successful blog has carefully thought-out categories under which you group your blog posts. The irony is that it’s often not until you’ve blogged for a while that you figure out what you want those categories to be. Blog Post Categories Should Mirror Your Products and Services.

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9 Must-Have Basic Business Blog Features

B2B Marketing Traction

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. 9 Basic Blog Features. A way to subscibe to the blog (typically an RSS feed). Commenting.

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Should You Blog on Your Website or a Separate Site?

B2B Marketing Traction

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain.

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We decided to begin by optimizing their website and implementing a blog and social media marketing. Implementing a multiple-author blog is like herding cats. The blog implementation was an interesting challenge, as it involved coordinating several people who were asked (not told) to contribute.

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Before You Abandon Your Social Media Accounts, Read This

B2B Marketing Traction

This blog post answers questions you may be having about social media – Why do it at all? In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. According to a Technorati study in 2008 , the blog abandonment rate is over 90%. How do I do it efficiently?

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Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

LinkedIn, Facebook, or Twitter? 100 followers of your LinkedIn Company Page? 5 or more comments per blog post? Traffic to your website from social media sites? Take business blogs, for example. Blogs take time, inspiration and writing skills. Where are your target audiences? Who has the skills to do it?

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Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information.