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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

article thumbnail

The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

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How Social Media Can Help B2B Marketing Teams Hit Growth Goals

ANNUITAS

Not only are they creating brands and identities that the era of Mad Men would be jealous of, but the smartest ones are using the tool to generate real revenue. For demand marketing to succeed in social media, B2B companies need to think of it as a tool to actually drive demand. I am here to tell you, once again, that is wrong.